January 2013

Make 2013 the Year You Get Your Head in the Online Marketing Game

Using content marketing as part of a larger Internet marketing program can be key in attracting, engaging, and converting new customers. However, many practitioners can get caught up in the day-to-day stresses and tasks which may blind them to the changes that are occuring on the web at a very rapid pace.

This newsletter will help you stay on top of the latest trends and tactics for creating an integrated SEO, content marketing, and social media strategy. We encourage your feedback, so please connect with us on Twitter, Facebook, or our website. If you’re looking for more helpful Internet marketing tactics, be sure to visit us at TopRankblog.com.

Internet Buzz: Get in the Know

Up Close With Facebook Graph Search

First off, what is Graph Search? Facebook has amped up its search capabilities by rolling out this new feature. Danny Sullivan’s article provides a step by step deep dive into using Facebook’s new Graph Search.

20 Content Ideas Readers Love

One of the biggest challenges for marketers using social media is finding enough interesting and unique content to share with their followers. This post provides 20 different content ideas to better attract and engage your online audience.

Google CEO Says Facebook Is Doing A “Really Bad Job” With Its Products

In a recent interview, Google’s CEO Larry Page expressed some harsh criticism of Facebook, saying the company was admittedly strong in the social space, but was lacking in the way they handle their products.

How to Generate Leads with Slideshare

Did you know that Slideshare is the largest content-sharing community for professionals? Slideshare’s traffic is largely driven by search and social networks and should be used as an essential tool in your content marketing toolbox.

How Social Media Changes Buying Behavior

Many marketers seem to forget the basic principles of social networking. Social media should be used as a means to interact and engage with prospects and customers, not just viewed as a sales acquisition tool.

From the TopRank® Blog

3 Subscription Based Companies Using Social Media to Provide Stellar Service

Social media is a powerful customer service tool, enabling companies to respond to questions, concerns and compliments in real-time. Learn how Sprint, NetFlix and SiriusXM Radio have created a culture of customer care through social.

B2B Lead Gen and Social Media Marketing Wins with Sequenced Content

Is your audience hanging on your every word, anticipating the release of your next piece of content? See how two companies use sequenced content to generate higher quality leads and social activity and take away tips to help your brand better leverage this content marketing strategy.

Content Marketing Win: Customized Content for Customers & Search Engines with Online Personalization

TopRank’s Alexis Hall shares an explanation of the four types of online personalization, after experiencing a stellar personalized online shopping experience. Discover the steps to successful personalization for your own customers, as shared by Greg Ott.

3 Examples of Companies Using Facebook as an Online Public Relations Tool

Social media has surfaced as one of the most powerful PR tools in a company’s arsenal. Country Crock, Alfa Telecommunications and iConstituent have important lessons to share, based on their Facebook PR experience.

Think Like Zuck: 12 Tips for Creating Better Engagement on Facebook

Ekaterina Walter, author of Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO, shares her insight in this guest post on the TopRank blog. Check out her practical advice on publishing Facebook content that earns better engagement from fans.

TopRank in the News

Corporate Blogging is Effective: Bridgeline Digital

Bridgeline Digital underscores the importance of corporate blogging by relating a TopRank® Blog post by Lee Odden. Imagine what blogging can do for you? A lot, they say.

Lee Odden Pegged Brilliant Blogger of the Week on Blogworld

TopRank® CEO Lee Odden is named Brilliant Blogger of the Week by Blogworld, organizers of the NMX Live conference in Las Vegas. Odden shared his integrated marketing expertise in War of Words: Myth-Busting Social, SEO & Content on January 8th at NMX.

TopRankBlog.com Best B2B Content Marketing Blog of 2012: OpenView

TopRank® Online Marketing Blog is named to a prestigious list of four of the best B2B content marketing blogs of 2012, selected by OpenView.com. According to author Jonathan Crowe, “One of the things I love about Odden is that he’s not just a content marketing advocate, he’s also a seasoned practitioner who’s been doing it every day for years.”

How to Optimize for Today’s Digital Era

This article in Visibility Magazine touts TopRank® CEO Lee Odden’s work on Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing as a “new approach for modern marketing optimization.”

Optimize Book Reviewed in Marketing Podcast

Emily Reeves and Evan Daugherty recently reviewed Optimize by TopRank® CEO Lee Odden and share their thoughts in this engaging podcast.

Lee Odden Shares 3 Keys to B2B Content Marketing Success on Content Connection Blog

TopRank® CEO Lee Odden dispels content marketing myths and helps companies prepare for 2013 in this guest post on the Content Connection blog. Nine out of ten B2B marketers plan to add content tactics to their marketing this year… are you one of them?

Waxing Unlyrical Taken to an Optimized State of Mind

Shonali Burke doesn’t like to write book reviews; it takes time to read and digest, she said. Recently though, Burke took the time to read Optimize by TopRank® CEO Lee Odden and couldn’t put it down. Check out this entertaining review, in which Burke notes, “I have a sneaking suspicion Lee actually lives in Optimize Peak on Mount Olympus… but I haven’t been able to verify that yet.”

Marketwire Shares TopRank® Content Marketing Tips for Businesses

Miranda Miller, TopRank® Content Marketing Manager, spoke with Marketwire recently for their holiday content feature post. Miller shared strategies for keeping content fresh throughout the holiday retail season and preparing for 2013.

Comments from the TopRank® Blog

“One big myth I always hear about social media is that it’s not effective for business/driving traffic. This is clearly wrong as we can see social media is the quickest and easiest way to reach a large audience these days. Great post.”

Whitney Black, from War of Words: Myth-Busting Social Media Marketing

“Great post. Facebook advertising absolutely works and Edgerank is going to continue to baffle B2B marketers. A solid content strategy that can be adapted to social and supported both organically and with paid is the answer to understand, manage, and ultimately breakthrough Edgerank to the all important 2nd degree connections. The power of peer to peer is the real opportunity for businesses and FB moving forward!”

Jason Miller, from B2B Lead Gen and Social Media Marketing Wins with Sequenced Content


“Last time it use to be shouting the loudest. Now is more of how your brand can solve a problem. I agree with what you wrote on sharing unique content that add value to the target market. Let the power of word of mouth do the work. You craft a good content that gives value to your target audience, they share it out for you. 🙂 great post.”

ClickPro Media, from 3 Examples of Companies Using Facebook as an Online Public Relations Tool

“Great tips on encouraging interaction. Offering interesting challenges can keep people engaged because quizzes and trivia questions give them an opportunity to show their authority in a given area.”

MicroSourcing, from Think Like Zuck: 12 Tips for Creating Better Engagement on Facebook



  1. You made me laugh with that quip… you got my number on that one, my friends! Seriously, Lee – thank you so much for taking the time to do the interview and for writing one of the hands-down best books I’ve read in a long time. I include it in all my presentations as one of the three “must read” books for PR & marketing pros.

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