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Home » Always-On Influencer Marketing: Building Thought Leadership for B2B Brands – July 2020

Always-On Influencer Marketing: Building Thought Leadership for B2B Brands – July 2020

August 6, 2020 by TopRank


Always-On Influencer Marketing:
Building Thought Leadership for B2B Brands

Lee Odden

CEO, TopRank Marketing

Thought Leadership is often a concept associated with individuals but brands, especially in B2B, can develop their thought leadership among the customer community as well. Thought leadership is important for brands and individuals alike because trust is an issue for companies as people navigate misinformation, changing sources and become more skeptical of what brands and their people say.

What is thought leadership in 2020? Beyond publishing articles, speaking and writing books, thought leadership is about creating a reputation for expertise and authority within an industry.

How can a B2B brand approach an integrated influencer marketing and thought leadership program? Here are 5 steps to start:

  1. Define Thought Leadership Topics
  2. Identify Influencers and Executives
  3. Create a Thought Leadership Content Collaboration Plan
  4. Publish and Promote
  5. Always-On Influencer Engagement for Advocacy
Learn it all including details on each of these steps here.

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After surveying hundreds of marketers, analysis and design, this authoritative new report features trends, best practices, case studies, and more. Our CEO Lee Odden introduces the world’s first #B2BIMReport.
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Oracle:
10 More Marketing Tips on the Fly from the Pros
(Lee Odden)

LinkedIn:
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(Joshua Nite)

MarketingProfs:
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Tribal Impact:
Is B2B Influencer Marketing Effective During A Crisis?
(TopRank Marketing)

Watch TopRank Marketing’s Break Free B2B Interview with Dell Outlet’s Andre Ortolon



TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.

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