In this month’s Tips from the Top, we offer you news on the Panda 4.0 algorithm update plus social media tips, changes and research. These changes bring great value to the digital marketing world by integrating SEO optimization for search visibility. Read more about these updates, changes, tips and research in the top online marketing news below.
This Month’s Top Online Marketing News:
Google Panda 4.0 Rolling Out; A New Panda Algorithm | |
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Pinterest Launches First Paid Ads With Kraft, Gap and Others | |
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32 Hot Social Media Software Tools From Tool Providers | |
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Social Ad Revenues to Hit $15 Billion by 2018 [Study] | |
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New Research: Topics That Get a Reaction | |
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Pinterest Reveals the Most Popular Categories on Each Day of the Week | |
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How to Use +Post Ads from Google: What Marketers Need to Know | |
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Top Posts from the TopRank® Online Marketing Blog |
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SEO Storm or Light Shower? Google’s Panda 4.0 Update | |
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Modular Content – Creative Repurposing for Content Marketing | |
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2014 Social Media Marketing Industry Report | |
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Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean? | |
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How Content Curation and Tools Can Fit In Your Digital Marketing Mix | |
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TopRank in the News |
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Fusion Marketing Experience: Serving the customer AND the brand: Lee Odden connects the dots – Lee is back with some clear messages and a model for winning with a customer-centric content marketing strategy that steers away from your eternal best practices. | |
Komfo: Interview with Lee Odden: How to Make Social Media an Integrated Part of Online Marketing – TopRank’s CEO offers insights and tips on how to integrate social media with other online marketing channels and how to improve the customer journey. | |
Tech Guru Daily: Attract Customers Not Search Engines – This blog segment depicts how TopRank understands SEO and how to implement it properly in written content by not only focusing on the search engines, but also making it personable to the audience. | |
HubSpot Blog: 22 Influencer Marketing Ideas From Influential Marketers [Infographic] – This blog discusses the relevance of influencer marketing, and segments Lee Odden on the importance of growing your influencer network | |
MC Student Blog: INTEGRATE2014 Recap: Lee – After Lee Odden’s Digital Convergence: The Integrated Marketing & PR Imperative session, MC Student Blog focused on Lee’s discussion of changing the game of content marketing in terms of optimization. | |
LinkedIn: 10 B2B Masters Reveal Storytelling Secrets – In this eBook compilation of content marketing strategies, Lee Oden discusses ways to create content that stand out and inspire action by tapping into the human element. | |
Comments from Our Community Blog |
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“While much has been written on this topic, your article expresses both the positive and negative aspects of this important topic, without taking a boring stance on either side of the issue. Lee Odden, I must thank you for your thorough research and clear writing.” Dadie Host, from 3 Advantages Public Relations Brings to Digital Marketing | |
“Love the graphics. I gave a lecture on content marketing and the biggest question was, “How do I create more content?” When I explained repurposing, this was the biggest eye opener of all the concepts that I shared that day. This post is such a great resource to share, and I will!” – Edwin Dearborn, from Modular Content – Creative Repurposing for Content Marketing | |
“That was a top-level conference in Denver that sets the bar really high! Lee, you made a great presentation and I have been preaching your “be the best answer” concept. Thanks!” – Doug Francis, from What Makes a Business and Marketing Conference Great? | |
“Lee – Great post and thanks for mentioning Scoop.it: I’m one of the founders (and a big fan of your work: your Future of SEO slideshare is the one I always recommend).” Guillaume Decugis, from How Content Curation and Tools Can Fit In Your Digital Marketing Mix | |
“92% of Pins made by women is a striking stat Ben. Powerful post, great roundup and neat Panda news as well.” Ryan Biddulph, from Online Marketing News – Panda Gets New Fur, Facebook & Twitter Take the Shares, Loyalty is Queen |
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