Always On Influence — Short Term vs. Long Term
for Success During a Crisis
Lee Odden
CEO, TopRank Marketing
The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership.
In fact, those strong relationships with industry experts create value for driving marketing performance across the entire customer lifecycle from awareness, to purchase to advocacy. There are many of examples of B2B brands implementing ongoing influencer programs and having impact.
What does effective always-on B2B influence activation look like? Connecting the right influencer with matching content and audience, whether times are bullish or uncertain, offers tremendous advantages.
B2B Brands Take a Stand: 5 Examples of Going Beyond Words to Action It’s never been more important for brands to show purpose and take a stand that goes beyond words to meaningful action. Here are examples of B2B brands making a difference today including Adobe, Microsoft, IBM, Dropbox, HP, and Citrix. Read more…
Marketers: We Can Do Better Than Words with Action
Our Minnesota-based agency’s CEO Lee Odden on evolving tragedy into inspiration for change and how we can all play a part with each other, clients, our community and the world at large.
Manufacturing Runs: 9 Summer Content Marketing Tips Drawn from the Diamond Content marketing, much like baseball, is a marathon and not a sprint. Now is the perfect time for marketers to take a note from the (absent) grand ol’ game, and refocus on the fundamentals of their craft. Read more…
How To Level Up Marketing Content From B2B Influencers How can you level-up your marketing content from B2B influencers? Securing the right influencers is only the beginning, and we show how to make sure your influencer content goes well beyond high-level generalities.
Trust in Marketing: How to Build Influence with the C-Suite and on the Street with Customers How can B2B marketers build influence in the c-suite and with customers? We offer up 5 things you can do now to build greater influence and trust with both, from using customer topic profiles to engaging your execs as influencers. Read more…
5 Ways To Inspire Your Marketing With Gratitude
How does gratitude help us become better marketers and in our professional and personal lives? Inspire your marketing with 5 examples of infusing the power of gratitude into your efforts, featuring Ann Handley, Brene Brown and others. Read more…
The TopRank Marketing Team In the News
8 Interactive eBook Examples to Inspire Your B2B Content Marketing
When it comes to content marketing for B2B, there are many different types of content you should consider for your content arsenal, and Brody Dorland of DivvyHQ shares 8 interactive eBook examples including TopRank Marketing and client Prophix. Read more…
Watch TopRank Marketing’s Break Free B2B Interview with Dell Outlet’s Sofia O’Malley
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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