Always On Influence — Short Term vs. Long Term for Success During a Crisis – June 2020

The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership.

In fact, those strong relationships with industry experts create value for driving marketing performance across the entire customer lifecycle from awareness, to purchase to advocacy. There are many of examples of B2B brands implementing ongoing influencer programs and having impact.

What does effective always-on B2B influence activation look like? Connecting the right influencer with matching content and audience, whether times are bullish or uncertain, offers tremendous advantages.
 

Marketers: We Can Do Better Than Words with Action

Our Minnesota-based agency’s CEO Lee Odden on evolving tragedy into inspiration for change and how we can all play a part with each other, clients, our community and the world at large.

Read more…

Manufacturing Runs: 9 Summer Content Marketing Tips Drawn from the Diamond
Content marketing, much like baseball, is a marathon and not a sprint. Now is the perfect time for marketers to take a note from the (absent) grand ol’ game, and refocus on the fundamentals of their craft.
Read more…

How To Level Up Marketing Content From B2B Influencers
How can you level-up your marketing content from B2B influencers? Securing the right influencers is only the beginning, and we show how to make sure your influencer content goes well beyond high-level generalities.

Read more…

Trust in Marketing: How to Build Influence with the C-Suite and on the Street with Customers
How can B2B marketers build influence in the c-suite and with customers? We offer up 5 things you can do now to build greater influence and trust with both, from using customer topic profiles to engaging your execs as influencers.
Read more…

TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.