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Home » Always On Influence — Short Term vs. Long Term for Success During a Crisis – June 2020

Always On Influence — Short Term vs. Long Term for Success During a Crisis – June 2020

June 6, 2020 by Newsletter


Always On Influence — Short Term vs. Long Term
for Success During a Crisis

Lee Odden

CEO, TopRank Marketing

The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership.

In fact, those strong relationships with industry experts create value for driving marketing performance across the entire customer lifecycle from awareness, to purchase to advocacy. There are many of examples of B2B brands implementing ongoing influencer programs and having impact.

What does effective always-on B2B influence activation look like? Connecting the right influencer with matching content and audience, whether times are bullish or uncertain, offers tremendous advantages.
 

Learn more in our #AlwaysOnInfluence series here.

2020 B2B Influencer Marketing Research Report



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How To Level Up Marketing Content From B2B Influencers
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Trust in Marketing: How to Build Influence with the C-Suite and on the Street with Customers
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5 Ways To Inspire Your Marketing With Gratitude



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Small Business Trends:
10 Tips to Help Small Businesses Create Better Customer Experiences
(Nick Nelson)

CMO Australia:
What SAP did digitally to address the COVID-19 climate
(SAP)

The Marketing Book Podcast:
The Marketing Book Podcast – Lee Odden: Authors in Quarantine Getting Cocktails
(Lee Odden)

SEMrush:
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(Lee Odden)
 

Watch TopRank Marketing’s Break Free B2B Interview with Dell Outlet’s Sofia O’Malley



TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.

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