Data Shows People Want Serious Long-Form Content – And Brands Need to Take Note
According to new research, many people are craving weightier content. But with content everywhere and more being created each second, the competition for engagement is still very real. However, opportunities exist, too.
Millennials Want Brands With Values, But, Really, A Good Deal More
When it comes to engaging the millennial generation, brands are often advised to “stand for something.” After all, millennials seem to admire brands with a social IQ. But a new study shows that while some of that may be true, it’s more or less true depending on the issue.
How to Prioritize Your Marketing Efforts After Budget Cuts
If you’re staring down a budget reduction, don’t panic. This is the time to evaluate your efforts so you can revamp and refocus so you can reach your objectives, better measure ROI, and protect your budget in the future.
How Facebook Stories is Changing the Social Marketing Game
For social media marketers, Facebook stories may represent the next major avenue for reach and engagement. Get the “story behind Stories” as our own Nick Nelson explores the platform’s history and the benefits of being an early adopter.
What Does ‘Quality Content’ Mean in Content Marketing?
Every content marketer knows their content needs to be good to be effective. We call it “quality,” or “value,” or “usefulness.” Of course, quality is subjective. But, as Josh Nite writes, it’s possible to define quality in a more universal way.
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.