AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, and each are explored in the new piece by Andy Betts in Search Engine Journal.
During a recent livestream Twitter’s Jack Dorsey expressed a desire to allow more Twitter users to achieve the blue check mark given to verified profile, as part of a goal to increase openness through the firm’s health metrics proposal. The Verge has the full scoop.
Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR
According to a recent report by Forrester, only 15 percent of b-to-b marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18 percent are still wondering what to do. AdWeek walks us through the report.
The B2B Need for Optimized, Influencer-Activated Content
Marketers need to make the shift from dead-end social media and brand-centric content. In this piece, Lee Odden shares three reasons why now is the time for B2B brands to capitalize on content optimized for search and influence.
4 Content Marketing Insights Learned from Online Dating
To elevate your content marketing efforts to “swipe-right” status and spark instant chemistry with your audience, Anne Leuman shares her top content marketing tips inspired by her time on the front lines of online dating
If your brand is looking to boost thought leadership and reach a new audience, now is the perfect time to add podcasting to your B2B content marketing mix. Josh Nite takes you through what you need to know to get started.
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.