Should COVID-19 Stop B2B Marketers From Marketing?
CEO, TopRank Marketing
COVID-19 is serious business and is undoubtedly having an impact on business. Should it stop companies from marketing to other businesses?
During this time of transition, it’s important that marketers review their planned advertising, social and marketing messages to be appropriate to what customers are dealing with right now. Publishing marketing messages as if everything is normal will not resonate or be useful.
What can B2B marketers do?
Stay in close contact with your customers. Learn what you can do to better support them, anticipate changes and offer resources.
Make sure your brand digital channels are up to date including website, blog, social network profiles, and Google My Business listings.
Commit to video – convert marketing message activities to video and if you have live video access on LinkedIn for execs or your brand – start using it now.
Optimize your digital channels: Refresh SEO, social, online advertising and influencer efforts. Identify what is working and reallocate resources and budget as appropriate.
Reinforce efforts and communications to support community, employees and customers affected through supply of resources, technology or expertise.
4 Qualities Only Great B2B Marketing Agencies Possess What should you look for in a B2B marketing agency? What separates a good one from a great one? The right agency is tough to find — especially in the B2B space, where market needs are shifting rapidly and new spaces and topics are constantly being created.
How can you find an agency that isn’t just a vendor? How can you trust that you’ve chosen a true partner that will help your brand further your marketing strategy and increase your customer base? Here are four qualities to help find your ideal agency partner. Read more…
How Authentic Content Builds Brand Trust in Uncertain Times Being there for your audience, and being real with them, presents a key opportunity to strengthen relationships during difficult times. Content marketers are facing a completely unfamiliar scenario.
Here’s how authentic content builds brand trust in uncertain times. Read more…
Remote Communication Opportunities For B2B Marketers Remote communication challenges brought about by COVID-19 permeate the lives of B2B marketers on many levels, but also offer new opportunities. We have 5 ways B2B marketers can embrace remote communication opportunities to reach new heights. Read more…
Smooth Sailing: Our Guide to Effective Project Management for B2B Marketers With more B2B marketers than ever working remotely due to COVID-19, successful project management is especially important. Our own project management expert shares 4 helpful project management tips for B2B marketers to move your work forward no matter what. Read more…
Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps They say getting started is the hardest part. For B2B influencer marketing, we’re making it easy with a practical five-step plan to get your pilot program rolling. Get a feel for B2B influencer marketing, how it works, and why it’s powerful for growing your business.
Marketing During a Pandemnic: Stop Pushing and Start Pulling with SEO
How do you do marketing during a pandemic? One way is to stop pushing and start pulling. Search engine optimization (SEO) helps customers surface information on their terms, instead of alienating people with opportunism or tone deaf marketing. Here are 10 smart SEO tips for 2020 from top industry professionals. Read more…
The TopRank Marketing Team In the News
Top 15 Growth Marketing Speakers
There are many amazing marketing speakers that can help shed light on the intricacies of marketing. Here are 15 exceptional growth marketing experts you’ll want to speak at your next industry event, including TopRank Marketing CEO Lee Odden. Read more…
Watch TopRank Marketing’s Break Free B2B Interview with Amisha Gandhi
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
Want to unsubscribe? You can do so by clicking on the “unsubscribe” option below. Of course, we’ll be sad to see you go, but we’ll always remember you.