Snapchat grew to 70.4 million users this year, with 45-54 year-olds being the fastest growing demographic. However, those users still only account for 6.4% of all Snapchat users. AdWeek has the full story.
Content Marketing Institute and Marketing Profs’ annual survey showed there are very specific drivers of content marketing success, including strategy development, adequate time allocation and management support. Read the full benchmarking report.
Interactive content might seem gimmicky, especially to B2B marketers. But if your content provides value – if it’s worth paying attention to – interactive elements can help you bring in an audience. Learn about 7 tools you can use to that interactive content.
Several TopRank Marketing clients have signed on for another program year or added new projects to our partnership.
Innovatech Labs, DivvyHQ and a website hosting company have signed new long-term, integrated digital marketing agreements.
In addition, two arms of a leading social media company have partnered with TopRank Marketing for three content projects, and a leading software and technology company added an influencer infused content project.
Finally, Introhive added an integrated social marketing project related to an upcoming event.