May 2016 Tips Newsletter

Volume 74   –  Newsletter Archives
May 2016 Edition
Instagram Brand Profiles Are Coming – Here’s a First Look
After Instagram’s recent announcement that it would be adding more features to promote advertising and brand activity on the platform, the first glimpse of brand profiles is now out there.
Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)
Social media ads may not be the way to go when targeting millennials and Gen Z buyers.

Social Media Times dives into a new study by Harris Poll.

Google Adds Merchant Center Feed Rules to Make Formatting Shopping Feeds Easier
For a long time, Google shopping feeds have been a bump in the road for digital advertisers. On Tuesday, Google announced a new feature in the Merchant Center that will help advertisers fix errors themselves in a simple way.
Hello, It’s Me: How to Add Conversation Back Into Content Marketing
In today’s world, there are more channels than ever before for customers to interact with us. So it’s a shame that so many marketers still follow the “Hello” model of one-sided communication. Read on to discover a few ways to put the conversation back in your content marketing.
7 Ways to Step Up Your Email Marketing Game in 2016
Let’s face it. With email being one of the most common forms of communication these days, your customers’ inboxes are most likely a little full. Discover seven ways to step up your game if you want to continue connecting with subscribers and encouraging them to do business with you.
3 Ways to Turn Marketing KPI Successes Into Wins for Executives
Executives are always looking to hear how marketing successes are tied to the company’s overarching strategy and objectives. Here TopRank Marketing details three ways marketers can communicate their marketing successes as wins to executives.
Digital Marketing 2016: Top 100 Influencers and Brands

Influencer Marketing Tips – From the Outreach Marketing Virtual Summit 

3 Ways to Level Up Your Content Marketing Game in Q2

Local SEO Roundup – Experts Share Their Favourite Local SEO Tips

The 10 Most Influential Digital Marketers on Twitter

5 Books to Help You Inbound

What Is a “Sophisticated Marketer,” Anyway?

4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning