The B2B Marketing Force Multiplier:
Integrated SEO and Influencer Marketing
CEO, TopRank Marketing
What are the benefits of integrating SEO and influencer marketing? Search-optimized content becomes more trustworthy, credible and useful by partnering with industry experts. As business customers with questions are ignoring tone deaf brand marketing and tiring of pandemic messaging, they are increasingly in search of information more than ever.
Trust Radius reports that some B2B tech categories are seeing anywhere from 194% to 613% increases in search-driven traffic. Here are 5 steps to realizing the marketing multiplier effect of integrated SEO and influencer marketing:
Create Your Target Customer Profile. Describe your customer – demographics, psychographics, firmographics.
Identify Influencers for SEO Topics.Leveraging SEO keyword research and an understanding of the content to be created/optimized, research 5-10 on-topic influencers using BuzzSumo, Traackr or other influencer marketing software.
Activate Influencers to Co-Create Optimized Content. Use a Target Customer Profile to document specific content types and content sources (social platforms, media, blogs, newsletters, podcasts, YouTube channels .etc) that matter to your customer.
Inspire Content Promotion & Links.Identify opportunities to engage individual influencers for content promotion. Examples include: podcasts, webinars, report contributions, social shares, quotes for blog posts, 3rd party editorial, newsletter or brand social channels.
Implement Ongoing Optimization & Influencer Engagement. Monitor the group of influencers you are working with for brand & keyword mentions on social networks and engage appropriately.
Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action Why are top B2B brands LinkedIn, Adobe, Dell Outlet, RateLinx (clients) and AT&T using always-on influencer marketing? Using 5 examples, we show how it drives brand authority and increases trust and engagement, especially during uncertain times. Read more…
5 Project Management Tips for Adrift Remote Marketing Teams Does working remotely have you feeling adrift at sea? Escape the feeling of being a castaway with 5 project management tips for remote marketers.
How to Hit a Marketing Home Run with Experiential Content Experiential content can be a hit for businesses, at a time where we need to get creative in finding ways to engage with our customers. Make sure your content experience covers all the bases with this guide to knocking it out of the park. Read more…
B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing What are the top 10 myths about B2B marketing? We look at each and show how today’s B2B marketers have left boring in the dust, replaced with exciting and truly memorable content experiences. Read more…
10 Worst Practices for B2B Influencer Marketing – Don’t be a Clown Are you clowning around with your B2B influencer marketing? From fear of commitment to promotional black holes, it’s time to get serious about your efforts with our collection of the 10 worst practices to avoid.
Four Ways to Optimize the Marketing Performance of a B2B Influencer Program
How can you optimize your B2B influencer programs while still being empathetic to the new normal? We show how finding opportunity gaps and building amplification into creation maximizes content and influencer experiences. Read more…
The TopRank Marketing Team In the News
How to Boost SEO Flow Like a Pro During COVID-19
When a crisis comes along, marketers are faced with burning questions about how best to respond. Should we keep doing what we’re doing? Is it time to cut marketing and PR budgets? Robby Brumberg explores for Ragan, featuring TopRank Marketing CEO Lee Odden. Read more…
Watch TopRank Marketing’s Break Free B2B Interview with SAP’s Danny Nail
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
Want to unsubscribe? You can do so by clicking on the “unsubscribe” option below. Of course, we’ll be sad to see you go, but we’ll always remember you.