To help answer this question, DivvyHQ (a TopRank Marketing client) conducted a survey of marketers to uncover what’s working, and what’s not. Just because a brand is “doing” content marketing, doesn’t make it successful. Look to the data. Discover insights, key findings and tips to help you become a true content planning success story.
Social media is a great way to increase brand visibility and reach new audiences. Sharing content increases awareness, encourages engagement and drives new leads. However, many times there’s a missing link in many social media strategies: Employee Advocacy. Learn what this is and how to leverage your employees to become one of your most powerful social media tools.
Understanding how relationships, influencers and content deliver more relevant and engaging customer experiences is essential for differentiation and driving better marketing ROI. Find out five ways to better engage your customers through influence.