5 Things You Should Know When Getting Started with B2B Influencer Marketing – Nov 2019

5 Things You Should Know When Getting Started
with B2B Influencer Marketing
Lee Odden
CEO, TopRank Marketing

If you’re thinking about starting or evolving your business influencer engagement and content program, you’re not alone.

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spend in the next 12 months. In addition, Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years.

So, as you kick off or expand your influencer marketing efforts, what do you need to keep in mind? Well, for starters …

  1. From choosing the right agency partner to compliance, there will be challenges.
  2. Short-term thinking will yield short-term results. You need to think more strategically about when and who you engage with.
  3. There’s an art and science to managing influencer relationships.
  4. The influencer marketing world is ripe with opportunity for improvement.
  5. There are well-established strategies, frameworks, program models, software, and networks that are already built, and brands can tap into them.

To dig deeper into each of these B2B influencer marketing areas and more, check out our detailed article on the subject.

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Miles Anthony Smith:
(TopRank Marketing)
Small Business Trends:
(Lane R. Ellis)
Watch TopRank Marketing’s Latest Break Free B2B Interview with Clare Carr!
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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