5 Things You Should Know When Getting Started with B2B Influencer Marketing – Nov 2019

5 Things You Should Know When Getting Started
with B2B Influencer Marketing
Lee Odden
CEO, TopRank Marketing

If you’re thinking about starting or evolving your business influencer engagement and content program, you’re not alone.

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spend in the next 12 months. In addition, Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years.

So, as you kick off or expand your influencer marketing efforts, what do you need to keep in mind? Well, for starters …

  1. From choosing the right agency partner to compliance, there will be challenges.
  2. Short-term thinking will yield short-term results. You need to think more strategically about when and who you engage with.
  3. There’s an art and science to managing influencer relationships.
  4. The influencer marketing world is ripe with opportunity for improvement.
  5. There are well-established strategies, frameworks, program models, software, and networks that are already built, and brands can tap into them.

To dig deeper into each of these B2B influencer marketing areas and more, check out our detailed article on the subject.

Digital Marketing Insights from TopRank Marketing

Break Free B2B Series: Creating Content that Pays Off

In this interview, Cleveland Clinic’s Senior Director of Health Content Amanda Todorovich explores how she uses the firm’s blog to not only provide answers to people searching for health-related concerns, but also how to make the content profitable.

Read more

B2B Podcasting: 20 Stats that Make the Case

How do you make the business case for podcasting in B2B? Here are 20 podcasting statistics that show how this powerful channel can help earn attention, deeply engage an audience, and drive measurable results.

Read more

How B2B Marketers Can Adapt to Hidden Like Counts

With Instagram and other social platforms hiding like counts and other engagement metrics, how can B2B marketers adjust? We share how savvy marketers can shift to other measurable engagement benchmarks.

Read more

Why CCPA Matters to Marketers Everywhere

What is the CCPA and why is this legislation likely to impact marketers around the world? Its arrival in California is a big moment for data privacy laws in the USA. Here’s why every marketer should be tuned in.

Read more

For a More Effective B2B Content Strategy, T.H.I.N.K.

How can you know for sure that a proposed content project is worth your while — worth time spent researching, creating, amplifying and optimizing? It’s simple: T.H.I.N.K.!

Read more

Classic Marketing Insights to Celebrate
the Internet’s 50th Birthday

The collection of technologies that make it possible for you to read this are now 50 years old, as the internet recently celebrated its first half-century milestone.

We wanted to mark the occasion by sharing a selection of top digital marketing and tech insights from the 1960s through the 2010s and beyond.

Read the full post here.

The TopRank Marketing Team In the News

5 Skills That The Top 1% of Marketers Nail – Onalytica

Onalytica takes a look at some of the top skills the very best marketing teams share in common, complete with brand-influencer examples from TopRank Marketing.

Read more

Miles Anthony Smith:
(TopRank Marketing)
Small Business Trends:
(Lane R. Ellis)
Watch TopRank Marketing’s Latest Break Free B2B Interview with Clare Carr!
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
Want to unsubscribe? You can do so by clicking on the “unsubscribe” option below. Of course, we’ll be sad to see you go, but we’ll always remember you.