When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they’re now one step closer. LinkedIn recently announced that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.” AdWeek has the scoop.
As of Oct. 4, AdWords campaigns will be able to spend up to twice the daily budget to help advertisers reach their goals. What does this mean for you? TopRank Marketing’s own Steve Slater breaks it down.
Your potential audience has far more content available to them than they’ll ever be able to read. That means they’re actively looking for reasons not to read your content. And a weak-or worse, missing-visual is a perfect excuse to move to the next thing. Find helpful tips for making a compelling image selection.
Twitter is testing “super-sized” character limits-and the extra room could be coming to your account soon. But does more space equal more value for your audience? Before you throw best practices out the door, read this post for some perspective and actionable tips.
From tap dancing to mining for B2B marketing gold, the TopRank Marketing team was out
in full-force at the 2017 MarketingProfs B2B Forum. Get our top takeaways, insights and
memories from the amazing event.