B2B Marketing Fitness: 16 B2B Experts Share Their Top Optimized Performance Tips – October 2019

B2B Marketing Fitness: 16 B2B Experts Share Their Top Optimized Performance Tips
Lee Odden
CEO, TopRank Marketing

In a world where shiny object marketing and weight loss fads equally distract from reaching our potential, there are many parallels between improving physical health and optimizing B2B marketing effectiveness.

Just like world-class athletes, top B2B marketers focus on key areas for improvement starting with goals and including the right mix of data insights, tactical best practices, and ongoing performance optimization.

To help B2B marketers achieve record-breaking levels of marketing fitness, we’ve tapped some of the top B2B experts from brands including:

  • MarketingProfs
  • LinkedIn
  • Content Marketing Institute
  • SAP Ariba
  • Dell Technologies
  • Facebook
  • Skyword
  • Arm Treasure Data
  • Engagio

To dig deeper into marketing fitness goals to drive B2B success, check out our detailed article on the subject.

Digital Marketing Insights from TopRank Marketing

50 Top B2B Marketing Influencers, Experts and Speakers

These 50 B2B marketing influencers offer a goldmine of insight, direction and validation for your marketing into 2020 and beyond. Each one helps give us a greater understanding of what’s possible in B2B marketing.

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Creating B2B Content with Impact

Combining knowledge with wisdom to make an impact, we’ve pulled together a collection of motivational insights from some of the industry’s best and brightest B2B marketers.

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B2B Podcasting: 10 Crucial Steps for a Successful Launch

Sure, you could just upload your audio to your web server, add an RSS feed, and call it good. But if you want people to actually find and listen to your podcast, there are a few extra steps you should take. We have your checklist here.

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Influencer Marketing’s Hidden 1,000-Year History

Influencer marketing has roots dating back over 1,000 years, and we’ve got inspiring lessons from each of the past 10 centuries to boost your business now.

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Top Insights & Memorable Moments from #MPB2B 2019

We’ve rolled our top takeaways from MPB2B 2019 into one piece, featuring seven ways to reimagine how marketing teams approach events, 50 top B2B marketing influencers, speaker interviews, and session coverage. You’ll find it all here.

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Case Study: B2B Podcast Engages Thought Leaders, Reaches Millions, Smashes Download Benchmarks

Tech giant SAP wanted to raise awareness of their brand and establish thought leadership within their target audience of CTOs, CIOs, and technology managers. With B2B decision makers (and consumers in general) craving more inspiring and on-demand content, a podcast was the ideal channel to reach that target audience and spark in-depth engagement.

To turn SAP’s vision for C-suite thought leadership into reality, they worked with TopRank Marketing to produce six pilot episodes of the Tech Unknown Podcast. Each episode featured a long-form interview with an industry thought leader and was hosted by a tech expert.

The results?

  • 20% over industry benchmarks for 30-day downloads
  • 13 million social media impressions
  • 60+ influencer shares in the first 120 days
  • 2,400 visits to the episode landing pages
  • 104% increase in time-on-page compared to the brand’s average
Trust Begins Within: The Vital Importance of Building Internal Trust in Marketing
Trust Begins Within: The Vital Importance of Building Internal Trust in Marketing

If brands and marketers can’t build trust internally at their organizations, they’ll never be able to develop it outwardly in an authentic way. Plain and simple.

When marketers broadcast trustworthiness as a virtue through content and messaging, while their company visibly deals with discord and misalignment in its own ranks, the sentiment rings about as hollow as a sinister-looking Disney villain telling the protagonist through a wicked grin that of course they can be trusted.

In this article we examine trust:

  • Between Marketing Leadership and the C-suite
  • Within the Marketing Team
  • Across Departments and Functions
  • Between Employee and Employer

Read the full post here.

The TopRank Marketing Team In the News

The Complete Guide to Industry & B2B Influencer Marketing

Onalytica has launched an updated Complete Guide to Industry & B2B Influencer Marketing, featuring TopRank Marketing CEO Lee Odden and others.

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Watch TopRank Marketing’s Latest B2B Marketing Spotlight Interview with Neen James!
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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