Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted.
Content is the reason search engines began, and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking. Instead, the content marketing function at many B2B companies is more about creating content and not so much about promoting it.
Where has the marketing in content marketing gone, and how can B2B marketers optimize for search and customer experience with their content?
Say hello to E.A.T. Expertise, Authoritativeness and Trustworthiness.
Our annual list of 50 top B2B marketing influencers to follow offers a refreshing mix of professionals to learn from into 2022 and well beyond. Our Lane R. Ellis has them all here, including a handy Twitter list to follow them all at once.
Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers These 19 hybrid and in-person B2B marketing conferences and events for autumn 2021 and beyond will help elevate and inform your search strategy. From #Pubcon and #SearchLove to #MozCon and more, our Lane R. Ellis shares them all here. Read more…
Boosting B2B Marketing Credibility with Social Proof and Influencers B2B brands don’t gain credibility by talking positively about themselves — they gain it when *other* people talk positively about them. Our own Nick Nelson shows how today’s B2B marketers can harness social proof and influencer marketing. Read more…
Optimizing Digital Assets: How B2B Marketers Can Combine the Best of External & Internal Search Findability How can B2B marketers optimize a digital asset workflow that combines best practices for search findability both externally and within your business? We share how to bring it all together with a digital asset management (DAM) solution. Read more…
Listen Up: Why More B2B Marketers Are Embracing International
Podcast Day To celebrate International Podcast Day, we explore the many benefits of podcasting for B2B marketers, PLUS share dozens of top marketing podcasts to learn from. Find out why optimism for podcast marketing and advertising is growing. Read more…
Share Your Expertise in the
2021 State of B2B Influencer Marketing Survey
Do you know the one simple step you can take to elevate the practice of B2B influencer marketing? Help forge the future of B2B influencer marketing and join some of the top B2B brands in the world by taking the 2021 State of B2B Influencer Marketing Survey. As more B2B brands enter the realm of influence and grow more sophisticated with the practice, there are important questions to be answered.
The Top Content Marketers: 64 Influential & Educational Content Marketing Accounts You Should Be Following
Julia McCoy of The Content Hacker shares 64 content marketers to follow on social media platforms, including The Tilt’s Joe Pulizzi, Salesforce’s Brian Solis, our CEO and co-founder Lee Odden, and many others.
Watch Break Free B2B Marketing with
Minda Harts of The Memo
on Having Courageous Conversations
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.