Volume 78   –  Newsletter Archives October 2016 Edition Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates Optimizing your organic click-through rate can increase the amount of organic traffic you see and your ranking position. But how do you optimize your CTR? This infographic from Search Engine Land has 11 tips to get you…

Tips from the Top What We Do     Who We Are    Our Approach Volume 77   –  Newsletter Archives September 2016 Edition How Mobile, Voice & Social Are Changing SEO [Infographic] Being searchable is one of the founding principles of inbound marketing – but it’s a principle that continues to evolve. In a new infographic from HubSpot,…

Volume 76   –  Newsletter Archives July 2016 Edition   5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]     Email is the most powerful channel for lead nurturing. Why? Because it’s a one-on-one interaction and it can be personalized based on the buyer journey. HubSpot details five email campaign ideas that could help you…

Tips from the Top Volume 75   –  Newsletter Archives July 2016 Edition Twitter Will Tell Brands More About People Who See Their Tweets, Visit Their Sites Looking to learn more about your Twitter audience? Then you’re in luck. Twitter’s data platform Gnip has opened up its Audience API, which means any brand can use the analytics…

Volume 74   –  Newsletter Archives June 2016 Edition YouTube Releases New ‘YouTube Director’ App to Help Businesses Create Better Video Content Video content is huge right now – and growing. But while there are a number of video creation options available, creating compelling video isn’t easy. Knowing this, Google-owned YouTube has launched a new video…

Volume 74   –  Newsletter Archives May 2016 Edition Instagram Brand Profiles Are Coming – Here’s a First Look After Instagram’s recent announcement that it would be adding more features to promote advertising and brand activity on the platform, the first glimpse of brand profiles is now out there. Millennials, Gen-Z Alienated by Ads in Social…

Volume 73   –  Newsletter Archives April 2016 Edition A-Z of Content Marketing: A 40 Point Checklist [Infographic] Anyone can create a piece of content online, but whether or not it’s quality content is a whole other story. Check out this infographic from SocialMediaToday that outlines 40 tips for promoting and creating the highest quality content.…

Volume 72   –  Newsletter Archives March 2016 Edition Study: Reviews Influence Both Online, Offline Shoppers A new study from Bazaarvoice shows that wherever your customers are shopping, online reviews are influencing their purchasing decisions. The study showed that 54% of online shoppers consulted online reviews before their purchase and 39% of in-store shoppers did the…

Volume 71   –  Newsletter Archives February 2016 Edition The State of the Mobile Experience: How People Use Their Phones Today [Infographic] This helpful infographic from HubSpot goes into detail about how people are using their phones and what those statistics mean for us marketers. What Brands Should Know About Twitter’s New Algorithmic ‘Catch-Up’ Feed If…

Volume 70   –  Newsletter Archives January 2016 Edition 18 Types of Backlinks Violating Google’s Guidelines When exploring a backlink strategy for your website, it’s vital to know which types violate Google’s webmaster guidelines. Here’s a look at 18 types of backlinks to stay away from. Twitter Launches Conversational Ads Twitter’s new Conversational Ads aim to improve engagement…