TopRank Marketing Newsletter Archives

Ann Handley On Being a B2B Content Marketing “Badaxe” Lee Odden CEO, TopRank Marketing Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs. She’s been a positive influence on me ever since. And I’m not alone. Her social subscribers now easily top the 600,000 mark. She’s…

Building a Successful B2B Influencer Marketing Strategy Lee Odden CEO, TopRank Marketing At TopRank Marketing, we define influencer marketing as “activating internal and industry experts with engaged networks to co-create content of mutual value, and achieve measurable business goals.” But does influencer marketing really work? Check out these statistics: 49% of consumers depend on influencer…

Power Your Marketing Presentations with Data Visualization Alexis Hall Vice President of Client Accounts, TopRank Marketing When done thoughtfully, data visualizations have the power to change perspectives, far more quickly than a spreadsheet or bullet points on a slide. Data visualization allows us to take complex or even simple data sets, and present them in…

Maximizing Your B2B Content Marketing Investments Alexis Hall Vice President of Client Accounts, TopRank Marketing This year B2B marketers are making huge investments in content, a trend that will only continue as we push towards 2020. How can you maximize your B2B content marketing campaigns? There are five key considerations to pump up and regret-proof…

Reinvigorate your B2B content marketing efforts, discover the latest social media marketing statistics, and see how B2B brands of all shapes and sizes are doing influencer marketing. 7 B2B Influencer Marketing Trends for 2020 Lee Odden CEO, TopRank Marketing Some think the expression “influencer” is an expired term. But the role of influence on B2B…

24 must-follow B2B marketers, plus how B2B marketers can strategically test new digital marketing tactics using a 6-step testing framework featuring the 80/20 rule, and more. How B2B Marketers Can Strategically Test Digital Marketing Tactics Alexis Hall Vice President of Client Accounts, TopRank Marketing When it comes to testing new marketing tactics, B2B marketers often…

Our annual list of the top 50 social media marketing influencers is back for 2019, plus we look at how best-answer content and strategic PPC boost traffic and marketing ROI, and more. 5 Key Influencer Marketing Trends B2B Brands Need to Pay Attention To Lee Odden CEO, TopRank Marketing Within the B2B marketing world, influencer…

Lee Odden and more than a dozen industry experts share their insights on how B2B marketers can break free of boring content, plus we look at trust in marketing, a successful integrated content program, and more. Want to Make B2B Content Great? Then You Must Integrate! Lee Odden CEO, TopRank Marketing The expression “great content”…

Our own Alexis Hall dives into the characteristics that B2B brands should be on the lookout for when choosing an agency partner. In addition, we celebrate a big blogging milestone and more. Choosing a Marketing Agency That Can Evolve With Your Needs Alexis Hall Vice President of Client Accounts, TopRank Marketing B2B brands want to…

As we head into 2019, find out what we see as the top trends to watch. In addition, see what we’ve been up to over the holiday season. Tackling Common Marketing Data & Analytics Challenges Alexis Hall Vice President of Client Accounts, TopRank Marketing The volume and velocity of the data at our fingertips today…