TopRank Marketing Newsletter Archives

5 Key Traits of the Best B2B Influencers Lee Odden CEO, TopRank Marketing Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so: “B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of…

SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence Lee Odden CEO, TopRank Marketing What good is being found if your content isn’t credible? Studies over the years have shown that the vast majority of B2B buyers start their journey with a Google search. But what good is being found…

Top B2B Influencer Marketing Trends & Predictions for 2020 Lee Odden CEO, TopRank Marketing While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the…

5 Things You Should Know When Getting Started with B2B Influencer Marketing Lee Odden CEO, TopRank Marketing If you’re thinking about starting or evolving your business influencer engagement and content program, you’re not alone. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spend in the next 12…

B2B Marketing Fitness: 16 B2B Experts Share Their Top Optimized Performance Tips Lee Odden CEO, TopRank Marketing In a world where shiny object marketing and weight loss fads equally distract from reaching our potential, there are many parallels between improving physical health and optimizing B2B marketing effectiveness. Just like world-class athletes, top B2B marketers focus…

Ann Handley On Being a B2B Content Marketing “Badaxe” Lee Odden CEO, TopRank Marketing Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs. She’s been a positive influence on me ever since. And I’m not alone. Her social subscribers now easily top the 600,000 mark. She’s…

Building a Successful B2B Influencer Marketing Strategy Lee Odden CEO, TopRank Marketing At TopRank Marketing, we define influencer marketing as “activating internal and industry experts with engaged networks to co-create content of mutual value, and achieve measurable business goals.” But does influencer marketing really work? Check out these statistics: 49% of consumers depend on influencer…

Power Your Marketing Presentations with Data Visualization Alexis Hall Vice President of Client Accounts, TopRank Marketing When done thoughtfully, data visualizations have the power to change perspectives, far more quickly than a spreadsheet or bullet points on a slide. Data visualization allows us to take complex or even simple data sets, and present them in…

Maximizing Your B2B Content Marketing Investments Alexis Hall Vice President of Client Accounts, TopRank Marketing This year B2B marketers are making huge investments in content, a trend that will only continue as we push towards 2020. How can you maximize your B2B content marketing campaigns? There are five key considerations to pump up and regret-proof…

Reinvigorate your B2B content marketing efforts, discover the latest social media marketing statistics, and see how B2B brands of all shapes and sizes are doing influencer marketing. 7 B2B Influencer Marketing Trends for 2020 Lee Odden CEO, TopRank Marketing Some think the expression “influencer” is an expired term. But the role of influence on B2B…