Volume 89   –   September 2017 Edition  –  Newsletter Archives Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that AdWords advertisers will soon be able to use AMP pages as landing pages for their ads, providing a more seamless user experience when using the search engine. Why is Google doing this? Search…

Volume 88   –   August 2017 Edition  –  Newsletter Archives AdWords Mobile Extensions Get Major Upgrades with Tappable Sitelinks & More Visible Content After adding several extension upgrades already this year, Google AdWords is getting a major mobile update: sitelinks are becoming interactive, and callouts and structured snippets are getting more real estate. The best…

July 2017 Edition 25 Influencer Marketing Platforms & Marketplaces Consumers trust other consumers, which means many brands have had to adapt their marketing strategies to focus on creating better customer experiences. One way to achieve this is by incorporating influencer driven content into the digital marketing mix. Here is a list of 25 influencer marketing…

Volume 86   –  Newsletter Archives June 2017 Edition Q&A: TopRank Marketing’s SEO Experts Share Tips for Creating Better Content Creating valuable content experiences for customers wouldn’t be possible without integrating SEO best practices. But sometimes it can be difficult to understand how to best optimize your content for your customers’ needs and interests. Learn helpful tips…

Volume 85   –  Newsletter Archives May 2017 Edition   New Content Planning Report: Is Your Content Planning a Smashing Success or Misadventure?     To help answer this question, DivvyHQ (a TopRank Marketing client) conducted a survey of marketers to uncover what’s working, and what’s not. Just because a brand is “doing” content marketing, doesn’t make…

Volume 84   –  Newsletter Archives April 2017 Edition Still Struggling with Your SEO Strategy? Focus on These 4 Best Practices for Improved Results Constant changes from Google algorithms and layout alterations from search engines require marketers to explore and implement new SEO tactics to increase online visibility. Learn how these 4 best practices can enhance your…

Tips from the Top Volume 83   –  Newsletter Archives March 2017 Edition SEJ Annual Report: State of Digital Marketing 2017 In its annual survey and report, Search Engine Journal received responses from more than 230 marketers to gain insight into how the industry is changing. Get the scoop. Snapchat Is Growing Thanks to Older Americans, While…

Volume 82   –  Newsletter Archives February 2017 Edition How to Convert Mobile Browsers to Buyers [Infographic] Even though mobile is booming – creating 60% of online traffic – we’re still only seeing 16% of conversions coming from mobile. In a new infographic, MarketingProfs offers tips for tapping into consumers’ minds to help close the mobile conversion…

  877-872-6628   Tips from the Top What We Do     Who We Are    Our Approach Volume 81   –  Newsletter Archives January 2017 Edition Who Searches on Bing, and Why They’re Important for Marketers [Infographic] Bing has grown a great deal since their debut in 2009, now powering searches on Yahoo, Amazon and other sites. But…

Volume 80   –  Newsletter Archives December 2016 Edition Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent Google’s recent expansion of its APM (Accelerated Mobile Pages) initiative to include native and video ads is proving to be a big win for publishers, reporting that faster mobile ads are boosting clickthrough and completion…