TopRank Marketing Newsletter Archives

How SEO Elevates Content Marketing Success Lee Odden CEO TopRank Marketing SEO and content marketing intersect in more ways than optimizing web pages with keywords. Answering the question, “How does SEO and content marketing strategy interact?” starts with understanding customers, behaviors and preferences for information discovery, consumption and sharing. Knowing what customers care about and…

How Brands Can Scale B2B Influencer Marketing Lee Odden CEO TopRank Marketing It’s no mystery that we’re big fans of influencer marketing where B2B brands engage with industry experts and key opinion leaders to drive conversations, consideration and conversions. Marketing leaders at B2B companies large and small are realizing how much influence can play a…

How Brands Can Scale B2B Influencer Marketing Lee Odden CEO TopRank Marketing How can you successfully scale B2B influencer marketing? As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as they…

How Marketers Can Connect the Dots Between B2B Brands and Influential Experts Lee Odden CEO TopRank Marketing Without question the digital age we live in is marked by remarkable advancements as well as ease of information creation, distribution and proliferation. As they say, we live in an age of information overload. What can B2B marketers…

How B2B Marketers Can Maximize ROI with Data-Driven Influencer Marketing Software Lee Odden CEO TopRank Marketing Scrow: A conjunction of “scale” and “grow” — which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show…

How B2B Influencer Marketing Benefits Thought Leadership Lee Odden CEO TopRank Marketing A topic that represents a huge opportunity for influencer integration is its intersection with thought leadership. While some say that thought leadership and B2B influencer marketing are an either / or situation, this doesn’t need to be the case, as Janine Wegner, Global Thought…

How to Win at B2B Influence With The Magic of Content Co-Creation Lee Odden CEO TopRank Marketing Today we live in an age of information overload where the speed of content discovery and the variety of options for media consumption across connected devices presents new challenges for B2B brands and buyers alike. The natural response…

B2B Marketers Plan & Budget for 2021 Post-Pandemic Marketing Alexis Hall Vice President of Client Accounts TopRank Marketing If you would have told me in March that I would be sitting at my kitchen table writing about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner. Many of the…

Always-On Influencer Marketing: Building Thought Leadership for B2B Brands Lee Odden CEO, TopRank Marketing Thought Leadership is often a concept associated with individuals but brands, especially in B2B, can develop their thought leadership among the customer community as well. Thought leadership is important for brands and individuals alike because trust is an issue for companies…

Always On Influence — Short Term vs. Long Term for Success During a Crisis Lee Odden CEO, TopRank Marketing The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership. In fact,…