Paid Ad Search Revenue Reports, Social Media Advertising Updates & More – February 2015

Paid ad search report releases, social media advertising changes, mobile integration updates. This month brings a wide range of digital marketing news. Stay informed with all that has happened in the digital marketing world by browsing the articles below.

This Month’s Top Online Marketing News:

Q4 Paid Search Ad Revenue Up 24 Percent
	Kenshoo released its fourth quarter look at search advertising. Both revenue and ad spend reached their highest levels of the past five quarters in Q4.
Twitter to Beef Up Advertising Options Beyond Own Site
	Twitter is reportedly planning to sell ads against tweets embedded on external websites and apps, which will allow the platform to reach consumers who don’t use Twitter.
Snapchat Wants Brands to Spend $750,000 on Disappearing Ads
	Snapchat is asking advertisers to shell out a minimum of $750,000 a day to advertise on its social platform, Adweek reports. Many brands are balking at the price.
Survey: Mobile Integration Makes Other Digital Marketing More Effective
	Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report. And mobile is increasingly seen as the keystone that holds everything together.
How to Add Influencer Marketing to Your Content Strategy
	Content Marketing and Influencer Strategy must work together for either to be successful. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.

Top Posts from the TopRank^® Online Marketing Blog:

How to Be Creative AND Brand Compliant in Social Media Marketing
	Ask social media managers about brand standards and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development.
Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ Report
	Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015.
What You Need to Know About Content & Influencer Marketing. BONUS: Case Study
	Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing.
Worst. Marketing. Advice. Ever. Top Brands Share All
	Someone once said, “The best advice is this: Don’t take advice and don’t give advice.” While that statement isn’t true for the most part, there are a few times in a marketer’s career in which it might be best to just ignore the advice.
Content Marketing is a Team Effort
	One could easily argue we have one of the most efficient content marketing and blogging efforts of any digital marketing agency. But the reality is that content marketing is a team effort. It has to be.

Fun Fact:

TopRank in the News:

Comments from Our Community Blog:

	“I, among other followers, have greatly benefited from this reminder that knowing your social media sources is as important as your own brand.” James Hughes, from How to Be Creative AND Brand Compliant in Social Media Marketing
	“James, this is a great list and one of those rare times when bad advice is actually excellent advice! Thanks for your advice. ;-)” Jeff Domansky, from Worst. Marketing. Advice. Ever. Top Brands Share All
	“Lee, timely topic. I’m taking on the task of creating an editorial calendar for our agency’s re-launching brand and brainstorming how we can co-create digital content with our offline partners.” Brent Pittman, from Content Marketing is a Team Effort