Ann Handley On Being a B2B Content Marketing “Badaxe” – Sept 2019

Ann Handley On Being a B2B Content Marketing “Badaxe”
Lee Odden
CEO, TopRank Marketing

Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs. She’s been a positive influence on me ever since. And I’m not alone. Her social subscribers now easily top the 600,000 mark.

She’s a marketing influencer’s influencer — or more creatively — she’s an Annfluencer.

I recently interviewed Ann ahead of the MarketingProfs B2B Forum conference. During the interview we:

  1. Learn what axe throwing and B2B content marketing have in common
  2. Play the “Hot-or-Not” game for content marketing tactics
  3. Discuss B2B brands doing great things
  4. Predict the future of B2B

This is the first interview in a series of new video chats featuring B2B Forum keynotes and speakers. To get Ann’s latest content marketing insights and a whole lot more, check out the video here.

Digital Marketing Insights from TopRank Marketing

50 Content Marketing Influencers and Experts to Follow

Our annual list of the top 50 content marketing experts is back. In this year’s list, there are quite a few familiar faces, but some newbies too. Learn who you need to be following.

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How Content Marketers Can Deal with Audience Abandonment

Ghosted … What’s a content marketer to do when your audience goes silent? Whether it’s social, email, blog, or organic, you can reignite the audience engagement 💥 spark using analytics, audits, headline and CTA tests, plus 21 additional tactics.

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Content Marveling: Wonder and Astonishment in Marketing

Two little letters. On the surface that’s all that’s separating your standard issue “marketing” from “marveling.” Learn how “Content Marveling” brings wonder and astonishment to content marketing.

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Content Marketing World Recap & Content Marketing Insights

Learn our top content marketing takeaways from the Content Marketing World conference, featuring insights from 20+ great event speakers including experts from Morgan Stanley, Forrester, 3M, Eaton, SAP, Ernst & Young, MarketingProfs and more.

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Lee Odden Shares His Secret to Content Marketing Fitness

Let’s face it: Too many of us are yo-yo marketers. We deploy a campaign the way someone might approach a fad diet: With nothing but our initial enthusiasm to keep it going. And like a fad dieter, we get results… for a little while.

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Case Study: Unique Influencer Content Campaign Drives
6-Figure Leads

Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE).

The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key verticals, but they needed the support and expertise to get it off the ground.

Being a company steeped in innovation, ALE looked to TopRank Marketing to create something unlike anything they had ever done before — a new type of program that would engage the next generation of IT professionals. Soon, a robust influencer content marketing strategy turned a simple idea into a flagship recognition program: the IT Vanguard Awards.

Check Out the Full Case Study Here.

The TopRank Marketing Team In the News

Total Annarchy Ann Handley Newsletter — Edition #43

Content Marketing World’s Ann Handley interviews keynote speaker Mindy Kaling, and gives thanks to the TopRank Marketing team and others who combined to help create a stellar content marketing industry event.

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William Comcowich:
(Alexis Hall)
(Lane R. Ellis)
Small Business Trends:
(Nick Nelson)
Watch TopRank Marketing’s Latest Digital Marketing News Video.
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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