Ann Handley On Being a B2B Content Marketing “Badaxe”
CEO, TopRank Marketing
Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs. She’s been a positive influence on me ever since. And I’m not alone. Her social subscribers now easily top the 600,000 mark.
She’s a marketing influencer’s influencer — or more creatively — she’s an Annfluencer.
How Content Marketers Can Deal with Audience Abandonment
Ghosted … What’s a content marketer to do when your audience goes silent? Whether it’s social, email, blog, or organic, you can reignite the audience engagement 💥 spark using analytics, audits, headline and CTA tests, plus 21 additional tactics.
Content Marketing World Recap & Content Marketing Insights
Learn our top content marketing takeaways from the Content Marketing World conference, featuring insights from 20+ great event speakers including experts from Morgan Stanley, Forrester, 3M, Eaton, SAP, Ernst & Young, MarketingProfs and more.
Lee Odden Shares His Secret to Content Marketing Fitness
Let’s face it: Too many of us are yo-yo marketers. We deploy a campaign the way someone might approach a fad diet: With nothing but our initial enthusiasm to keep it going. And like a fad dieter, we get results… for a little while.
Case Study: Unique Influencer Content Campaign Drives
Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE).
The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key verticals, but they needed the support and expertise to get it off the ground.
Being a company steeped in innovation, ALE looked to TopRank Marketing to create something unlike anything they had ever done before — a new type of program that would engage the next generation of IT professionals. Soon, a robust influencer content marketing strategy turned a simple idea into a flagship recognition program: the IT Vanguard Awards.
Total Annarchy Ann Handley Newsletter — Edition #43
Content Marketing World’s Ann Handley interviews keynote speaker Mindy Kaling, and gives thanks to the TopRank Marketing team and others who combined to help create a stellar content marketing industry event.
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TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.