Social Media Platform Updates + More – January 2015

Did you know that Tumblr is officially now the fastest growing social media platform? This month, read about social media updates like this, along with updated Google rankings and default search engine news for Mozilla US users. Browse below for a plethora of updates.

This Month’s Top Online Marketing News:

Tumblr is Now the Fastest Growing Social Media Platforms
A recent report released by Global Web Index (GWI) reveals that Tumblr is now the fastest growing social network, with its active user base having grown 120% in the past six months
Updates to Facebook Search
  Facebook has updated Facebook Search to make it easier to find the posts that have been shared with you. These updates will roll out on iPhone and desktop.
Disneyland Tops Instagram Tagged Locations in 2014
  The theme park in Anaheim, Calif., was the top geotagged location on Instagram in 2014. Discover the other top nine tagged locations from the Facebook-owned photo and video sharing network.
Yahoo Officially Becomes Default Search Engine for Mozilla US Users
  Mozilla released a new version of its browser, which sees Yahoo as its default search engine for United States customers, finally replacing Google.
Google: Your Content in Tabs & Click to Expand May Not be Indexed or Ranked
  According to John Mueller of Google, “Content within ‘click to expand’ menus or ‘tabs’ may be ‘discounted’ since Google knows you are hiding it from users.”

Top Posts from the TopRank® Online Marketing Blog:

25 Women Who Rock Social Media – 2014
  This is a celebration of the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback has been amazing – just like the women featured on the lists.
Our Top 10 Social Media Marketing Posts of 2014
  It’s that time of year again – time for a roundup of our top social media marketing posts for the year. 2014 was full of social media marketing changes ranging from major news feed visibility drops on Facebook to the sputtering of Google+. While often cited as difficult to measure, marketers are increasingly optimistic about social media.

30 Favorite Quotes From Content Marketing Influencers in 2014
  Categorized into four topic areas — Strategy, Tactics, Predictions and ROI — here are a few quotes from some of the best brains in the content marketing business. Jason Miller, Ann Handley, Jay Baer and Joe Pulizzi are only a few influencers to name.
5 Essential Skills for Digital Marketing Consultants
  Much of today’s digital marketing consulting is about data: goals, KPIs and performance metrics. Processes and technology also play a big part, serving as a point of differentiation for many digital marketing agencies and consultants.
Content Marketing Best Practices Report: Creating a Culture of Content
  Content at scale is something many business leaders anticipate, but few know how to implement with any measure of quality. As companies come to appreciate the role of content as an essential business function, there comes a number of opportunities to lead the way towards developing a culture of content./td>

Fun Fact:


TopRank in the News:

Cision Names Lee Odden in List of Top 50 Content Markets to Follow on Twitter
LinkedIn Features TopRank CEO in List of Best Gifts Marketers have Ever Received
Lee Odden Provides Content Marketing Predictions for 2015 on Content Marketing Institute
Inbound Names TopRank Blog in Top 50 Marketing Blogs on the Web
SlideShare Deck Features Lee Odden in Social Media Prediction From the Experts
LinkedIn Highlights TopRank Blog Post in List of Top Content of the Week
TopRank CEO Gives Insight on Social Media for 2015
Forbes Features Lee Odden in 2015 Predictions for CMOs and Digital Marketing

Comments from Our Community Blog:

  “Lee, thank you so much for including me on this list! I’m really touched to be in such great company. Happy marketing.” Heidi Cohen, from 25 Women Who Rock Social Media – 2014
  “Great post, some insightful info thank you. I’ve been cultivating an expertise in brand journalism within higher ed the past few years and that approach has significant impact on such a big decision for our target audiences (prospective students). Cheers.” Joe, from Where Brand Journalism and Native Advertising Can Fit Within Content Marketing
  “Hey Lee, it’s always a good day when I get a mention on your blog!!! Thank you. Great list!” Ian Cleary, from Our Top 10 Social Media Marketing Posts of 2014

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