What does it take to deliver an unforgettable content experience? Ahead of next week’s Content Marketing World conference, speakers Jay Baer, Amisha Gandhi, and Chris White offer expert tips for wowing the crowd and stepping up your content.
Annie Granatstein on Powerful Brand Storytelling #CMWorld
Content marketers everywhere can learn from what Annie Granatstein and The Washington Post’s BrandStudio are doing with immersive, multimedia-driven storytelling. Check out our recent #CMWorld spotlight interview with Annie.
State fair season brings tasty new foods-on-a-stick and a grandstand full of marketing lessons for those willing to walk the midway. From influencer marketing to social and search marketing, join us for 7 marketing lessons from the state fair.
The Currency of Influence in Marketing – Buy, Sell, or Trade
By learning the importance of influence, how best to incorporate it into your own life and marketing, and how to deal with some of its primary challenges, B2B marketers and brands can harness its power and reach new levels of success.
Margaret Magnarelli on Content Marketing Journalism #CMWorld
Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Margaret Magnarelli of Morgan Stanley shares how to put your audiences first and other insights in a new interview.
5 B2B Brands Delivering Great Customer Experiences
How can B2B marketers make memorable customer experiences? Today’s B2B customers expect more B2C-like experiences and less boring-2-boring.
Research has shown that 89% of firms compete primarily on customer experience. Not all companies may be taking this to heart, however, as additional research shows that some 60% of marketers fail to take into account consumer expectations, despite 95% seeing increasing expectations from customers.
Making memorable customer experiences a priority can help build successful campaigns and make for delighted customers. Plus with further research showing that just 14% of B2B survey respondents view customer experience and support as a top priority, there’s no better time to work on delivering great customer experiences.
Join us and take a look at examples of great customer experiences from IBM, 3M, Businessolver, Marketo, and Emerson.
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TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.