Power Your Marketing Presentations with Data Visualization
Alexis Hall
Vice President of Client Accounts, TopRank Marketing
When done thoughtfully, data visualizations have the power to change perspectives, far more quickly than a spreadsheet or bullet points on a slide. Data visualization allows us to take complex or even simple data sets, and present them in a way that allows us to see context, make comparisons, and enable decision-making.
The good news? Giving your data a visual identity is easier than you think. Four tips to keep in mind include:
Framing your story for your specific audience
Selecting visualization formats that fit your data narrative
Providing context that can be understood across your organization
Being careful to not mislead your audience by misrepresenting the data
Creating a narrative, choosing your data set, perfecting your visualization, and adding context are essential for being able to persuade any sort of action or reaction with data.
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TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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