Twitter Facts, Content Marketing Analytics & the Art of Storytelling – September 2014

Improve your social media and content marketing with this month’s top online marketing news. With these facts, trends and best practices, you can attract new customers and produce more engaging and targeted content.

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This Month’s Top Online Marketing News:

Twitter has More Users in Asia than North America
Slightly less than a quarter of all Twitter users — about 60 million profiles — are based in the U.S. However, Asia Pacific represents about 32.8 percent of Twitter users in 2014, rising to more than 40 percent in the next four years. By 2018, the U.S. is expected to account for just one in five Twitter profiles, followed by Western Europe (14.2 percent) and Latin America (11.2 percent).
5 Questions About Content Marketing Analytics
Content marketing, once totally obscure, is a hot topic thanks to the emphasis on fresh, high-quality content in Google’s ranking algorithm. What’s been missing from the conversation is a deep concern for monitoring content marketing analytics. By doing this, your B2B and B2C firms can make better decisions to support multiple, common goals, such as driving brand awareness, generating leads, acquiring new customers and becoming thought leaders in their industry.
The State of Content Marketing in 2014
A vast majority of marketers use content marketing today. But how do they do it? Uberflip published a very insightful infographic with data by some of today’s top experts in content marketing, including Marketing Profs, Demand Metrics, and Content Marketing Institute. The visual highlights in this article display the latest findings regarding tactics, adoption, and measurement of ROI.
How Digital Media has Changed the Art of Storytellinga>
The digital revolution changed the way we find and share information. It upended the music, telecom, publishing and retail industries. For marketers, the digital medium has leveled the playing field for businesses both big and small to reach audiences more effectively than ever before.
5 Social Media Trends Buzzing Right Now
Social media has become a key component of marketing, and the proper strategy is necessary to bring out the full potential of sites like Facebook and Twitter. As this space continues to evolve, take advantage of new tactics for your digital marketing that are working especially well and yielding positive ROI.
The Top 10 Benefits of Social Media Marketing
Social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics however, illustrate a different picture. Learn how these statistics demonstrate a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results.

Top Posts from the TopRank® Online Marketing Blog:

Is Business Blogging Still Worthwhile?
With the importance of content in search, social media and PR, blogging is an important way for businesses to produce conversational content outside of transaction-oriented online stores and corporate websites. Discover platforms and best practices for the current and future state of blogging.
The Power of Empathy for More Customer Focused Content Marketing
Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. While online marketers are admiring their clever content sourcing for SEO and social media purposes, savvy content marketers are focused on one of the most powerful perspectives to be successful: empathy.
How to Build a Content Marketing Strategy eBook
Over 90% of B2B and B2C marketers are on the content marketing path in 2014 according to Content Marketing Institute’s annual study. But did you know, only 44% of B2B marketers have a documented content strategy? A strategy answers essential questions about why, for who and how a marketing program will achieve stated business objectives. Find out more about these strategies and discover helpful tips and advice from 12 content marketing experts and thought leaders.
Audience Development for Content Marketing eBook
Nearly everyone in the business of creating content for marketing has made something amazing — a blog post, eBook or infographic — published it and experienced an underwhelming response. Explore ways to develop better content marketing for your audience with the advice of 10 brand and industry marketing experts.

Fun Fact:

TopRank in the News:

TopRank Marketing CEO Gives Advice to Content Marketers: “Be the Best Answer”
Lee Odden Featured as Number 7 out of 100 Top Digital Marketing Experts
TopRank eBook Series Named Top Content of the Week by LinkedIn
TopRank CEO Quoted in Article by Business 2 Community on Building Influencer Relationships
TopRank Blog Included in Marketo List of Top Content Marketing Blogs
TopRank eBook Series Featured in PNR: This Old Marketing Podcast
Lee Odden Interviewed About Defining High-Quality Content & the Future of SEO
Lee Odden Interviewed by Industry Thought Leader about TopRank’s eBook Success
TopRank Presentations Described as Valuable Marketing Advice by EnVeritas Group

Comments from Our Community Blog:

“Empathy is not a word normally associated with business. The danger of “content” becoming a formula instead of providing possible solutions for the ones served is very real. Thanks for highlighting the prospects’ journey, Lee, which does not end at the point of sales.” Louisa Chan, from The Power of Empathy for More Customer Focused Content Marketing
“I’m starting to curate content now, so it’s really good to see this kind of post. Love this compilation!” Pam Sallegue, from 10 Real Time Content Discovery Tools for Curation, Engagement and Sharing
“This is excellent! I don’t think I’ll ever think of Alice in Wonderland the same way again! Thank you. So well done.” Mary Jane Kinkade, from How to Build a Content Marketing Strategy eBook
“Great article. Explaining each article with a clear infographic is very helpful for me to understand the concepts. Thanks for sharing your ideas.” Jeniffer Cartet, from Online Marketing News: Google+ Lets You Fake IT, Facebook Saves, Microsoft Overtakes Yahoo
“Wow! What an incredible interview filled with goodies! Every question and the answer has a lesson. Thanks for sharing!” Kumar Gauraw, from Content Marketing Interview with Brian Kardon CMO of Lattice Engines — Strategy to ROI

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