How to Win at B2B Influence With The Magic of
Today we live in an age of information overload where the speed of content discovery and the variety of options for media consumption across connected devices presents new challenges for B2B brands and buyers alike.
The natural response for buyers is to filter their choices and focus those few sources which are most trusted, credible and meaningful. For brands that want to differentiate and even dominate in their category, becoming known as “the best answer” for their domain of expertise will have enormous impact.
Ways to stay connected and always-on with influencers in a meaningful way include:
Offer them feedback after the program about the effect of their contribution
Cite influencers in your future blog posts
Connect and engage with influencers on social networks
Refer influencer expertise to other companies that could use them (i.e. help them get work)
Cite influencers in contributed articles to industry magazines, newspapers, websites and newsletters
Get Ready For Video In 2021: Watch 5 Creative Examples of B2B Marketing on YouTube What’s new at YouTube? We take a look at YouTube Shorts and share 5 creative examples of successful B2B marketing on YouTube from:🔘 HP
🔘 Adobe (client)
🔘 Constant Contact
🔘 Ernst & YoungWatch them all here…
5 Ways B2B Marketers Can Boost Productivity and Focus It can feel harder to be productive these days with so much going on around us. We have 5 specific tips to help improve your B2B marketing productivity amid all the turbulence.Read more…
B2B Marketing Technology in 2021: 5 Key Focuses Which frontiers will hold the key for marketing technology in 2021? Suddenly we’re closing on the end of the year, so it’s worth asking, and we list 5 trends we’re watching closely.Read more…
8 Things B2B Marketers Need To Know About Reddit in 2021
Should B2B marketers use Reddit? We have 8 things B2B marketers need to know, including how businesses are using it, the latest news from the social media platform, and why more firms than ever will be using it in 2021 and beyond.
B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose? What’s the difference between B2B marketing subject matter experts and industry influencers? We take a look at the two different types of B2B influencer and how they can complement each other to make your content irresistible.Read more…
What Does Award-Winning
B2B Influencer Marketing Look Like?
What does award-winning B2B influencer marketing look like? We’ve got top client examples from LinkedIn and Alcatel-Lucent Enterprise, plus other helpful insight.
New Report Says B2B Influencer Marketing Still Has Massive Room For Growth
Our CEO Lee Odden shares B2B influencer marketing insights in a new Forbes interview with Shama Hyder about the groundbreaking 2020 State of B2B Influencer Marketing Research Report, seeing “Massive room for growth.”
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
Want to unsubscribe? You can do so by clicking on the “unsubscribe” option below. Of course, we’ll be sad to see you go, but we’ll always remember you.