Who are the right influencers for Supply Chain marketing in general, and your company specifically? Discover the answer in our final video.
Not all marketing channels are equal. Do you know what channels are best for influencer marketing? Find out in part 3 of Influencer Marketing: Secrets Revealed.
What exactly is influencer marketing, and how does it apply to Supply Chain marketing? Learn the answer in this second video of a four part series, where we reveal some of the secrets to strong influencer marketing campaigns.
How can Supply Chain marketers benefit from influencer marketing? Learn the answer in this short video, where we reveal some of the secrets to strong influencer marketing campaigns.
Should brands activate influencers for marketing campaigns as they need them, or should they engage influencers on an ongoing basis to build relationships and grow advocacy? Or something else?
The marketing messages of yesterday are no longer relevant in a world with pandemics and major social change, but the need to deliver results hasn’t paused.
In a world that distrusts marketing, how do B2B brands build credibility and bring order to the chaos? The secret is not to throw out everything you’re doing, but to iterate.
What’s the connection between CX and influence? A big part of customer experience is trust and many customers simply do not trust brands or advertising.
How should I execute a B2B influencer marketing pilot campaign? Find out in this short video with TopRank Marketing’s co-founder, Susan Misukanis.
A question we get from B2B digital marketers interested in establishing B2B influencer marketing programs is ‘How do I get influencers to amplify my existing content? Find out, in this short video with TopRank Marketing’s co-founder, Susan Misukanis.