Should brands activate influencers for marketing campaigns as they need them, or should they engage influencers on an ongoing basis to build relationships and grow advocacy? Or something else?
Marketing Results are NOT on Pause
The marketing messages of yesterday are no longer relevant in a world with pandemics and major social change, but the need to deliver results hasn’t paused.
3 Immutable Laws of Successful B2B Influencer Marketing
In a world that distrusts marketing, how do B2B brands build credibility and bring order to the chaos? The secret is not to throw out everything you’re doing, but to iterate.
The Intersection of Customer Experience & Influence
What’s the connection between CX and influence? A big part of customer experience is trust and many customers simply do not trust brands or advertising.
How Should I Execute a B2B Influencer Marketing Pilot Campaign?
How should I execute a B2B influencer marketing pilot campaign? Find out in this short video with TopRank Marketing’s co-founder, Susan Misukanis.
What is the Difference Between B2B and B2C Influencer Marketing
A question we get from B2B digital marketers interested in establishing B2B influencer marketing programs is ‘How do I get influencers to amplify my existing content? Find out, in this short video with TopRank Marketing’s co-founder, Susan Misukanis.
What Should I Pay Influencers?
A question we get from B2B digital marketers interested in establishing B2B influencer marketing programs is ‘How do I get influencers to amplify my existing content? Find out, in this short video with TopRank Marketing’s co-founder, Susan Misukanis.
How do I Manage or Protect Influencer Exclusivity?
How can you manage or protect exclusivity with your influencers? Find out in this short video with TopRank Marketing’s co-founder, Susan Misukanis.
How Do I Get B2B Influencers To Amplify My Existing Content
A question we get from B2B digital marketers interested in establishing B2B influencer marketing programs is ‘How do I get influencers to amplify my existing content? Find out, in this short video with TopRank Marketing’s co-founder, Susan Misukanis.
Break Free of Boring B2B
On this B2B Influencer Strategy Webinar you will learn:
- What B2B Marketers Say is the Most Boring Content
- How Marketers Currently Rank in Terms of Trust
- How to Partner with B2B Influencers to Build Brand Credibility
- Alternative Options for Experiences that Inspire B2B Buyers