How do you develop a best-answer B2B influencer marketing program? In this webinar, learn:
- Tips on Finding Influencers
- How to Optimize a Pilot
- Influencer Engagement Models that Work
- Top Tools and Measurement Practices
The Intersection of Search, Influence & B2B Content Marketing: A Shark’s Perspective Podcast
Listen to Lee Odden give his expert opinion on the current state of B2B marketing, and:
- The value of B2B content
- How to Tackle Content Marketing
- Engaging with B2B Influencers
- How to Measure Success
Always-On Influencer Content Assists Arm Treasure Data in Tough B2B Tech Vertical
Learn how Arm Treasure Data expanded the reach and impact of their thought leadership content through an integrated mix of influencer marketing, SEO and content, producing epic results like:
- 255% increase in organic traffic
- Key page 1 rankings
- 11% conversion rate
- New leads in the funnel
Can Collaborating with Influencers Save the Day & Change the World?
Can collaborating with influencers help you save the day and change the world?
Stranger things have happened, as TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman explains and explores in a new presentation.
Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content
Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank® Marketing’s Senior Director of Digital Strategy Ashley Zeckman.
Case Study: Influencer Content Campaign Drives Engagement, 6-Figure Leads
Learn how Alcatel-Lucent Enterprise drove incredible awareness, engagement and conversions through interactive influencer content. Who wouldn’t love results like:
- 14,000 landing page views
- Multiple SQLs with 6-figure potential
- Press and 3rd Party Coverage
B2B Podcast Engages Thought Leaders, Reaches Millions, Smashes Download Benchmarks!
In this case study, see how tech giant SAP and TopRank Marketing launched a benchmark-beating B2B podcast that raised awareness and inspired:
- 13 million social impressions
- 2,400 podcast page visits
- 104% increase in time on page
Influence 2.0: The Future of Influencer Marketing
How are today’s most successful companies approaching influencer marketing? To find out, we partnered with Traackr and Altimeter to tap the expertise of 100 plus enterprise marketers from top brands including 3M, Amazon, SAP and more.
The Business of Influence – Formulas for Success from Top B2B Brands
Download the eBook for industry statistics on the state of B2B influencer marketing, a formula for success, and insights from three of the top minds in the influencer marketing world:
- Dr. Konstanze Alex-Brown (Dell)
- Amisha Gandhi (SAP)
- Luciana Moran (D&B)