The Intersection of Search, Influence, and B2B Content Marketing: Top Takeaways From Lee Odden on A Shark’s Perspective Podcast

TopRank Marketing chief executive Lee Odden recently sat down with Kenneth Kinney, host of A Shark’s Perspective Marketing Podcast, to talk about the intersection of search, influence, and content marketing in the B2B world.

Digital Marketing Insights– October 2018: How to Combine Efficiency with Creativity to Boost Your Content Creation Process

We all know that a last-minute scramble to crank out another blog post is hardly the origin story for most great content. From poor planning to lack of resources, falling behind on content production happens for a variety of reasons, so how can you stem the time and get back on schedule.After 14-plus years of blogging, I’ve found that creating quality content on a consistent basis is a combination of efficiency and creativity. Where do you start?

Digital Marketing Insights– November 2018: 6 Things You Need to Know If You’re Just Getting Started with Influencer Marketing

It’s clear that more and more companies are moving into the world of influencer marketing. Recent research from Traackr and Brian Solis of Altimeter Group shows that the number of companies moving from experimenting to implementing tactical influencer marketing programs is increasing.

Digital Marketing Insights – December 2018: Tackling Common Marketing Data & Analytics Challenges

It’s the wonderful time of the year. 2018 was quite a year for TopRank Marketing, having the great pleasure of working with an incredible book of clients, influencers, and growing our internal team. See how we celebrated this wonderful season.
In 2018, we had the privilege of working with both longtime partners and new favorites. Together, we’ve collaborated to produce informative, engaging, and inspiring ongoing programs and campaign bursts that drive results.

Digital Marketing Insights– January 2019: Choosing a Marketing Agency That Can Evolve With Your Needs

Our own Alexis Hall dives into the characteristics that B2B brands should be on the lookout for when choosing an agency partner. In addition, we celebrate a big blogging milestone and more.

Digital Marketing Insights– February 2019: Want to Make B2B Content Great? Then You Must Integrate!

Lee Odden and more than a dozen industry experts share their insights on how B2B marketers can break free of boring content, plus we look at trust in marketing, a successful integrated content program, and more.

Digital Marketing Insights – March 2019: 5 Key Influencer Marketing Trends B2B Brands Need to Pay Attention To

Our annual list of the top 50 social media marketing influencers is back for 2019, plus we look at how best-answer content and strategic PPC boost traffic and marketing ROI, and more.

Digital Marketing Insights – April 2019: How B2B Marketers Can Strategically Test Digital Marketing Tactics

24 must-follow B2B marketers, plus how B2B marketers can strategically test new digital marketing tactics using a 6-step testing framework featuring the 80/20 rule, and more.

Digital Marketing Insights – May 2019: 7 B2B Influencer Marketing Trends for 2020

Reinvigorate your B2B content marketing efforts, discover the latest social media marketing statistics, and see how B2B brands of all shapes and sizes are doing influencer marketing.

Digital Marketing Insights – June 2019: Maximizing Your B2B Content Marketing Investments

How can you maximize your B2B content marketing campaigns? There are five key considerations to pump up and regret-proof your campaigns with the right messaging and an integrated, always-on strategy.