Should brands activate influencers for marketing campaigns as they need them, or should they engage influencers on an ongoing basis to build relationships and grow advocacy? Or something else?

The marketing messages of yesterday are no longer relevant in a world with pandemics and major social change, but the need to deliver results hasn’t paused.

What’s the connection between CX and influence? A big part of customer experience is trust and many customers simply do not trust brands or advertising.

How should I execute a B2B influencer marketing pilot campaign? Find out in this short video with TopRank Marketing’s co-founder, Susan Misukanis.

A question we get from B2B digital marketers interested in establishing B2B influencer marketing programs is ‘How do I get influencers to amplify my existing content? Find out, in this short video with TopRank Marketing’s co-founder, Susan Misukanis.

A question we get from B2B digital marketers interested in establishing B2B influencer marketing programs is ‘How do I get influencers to amplify my existing content? Find out, in this short video with TopRank Marketing’s co-founder, Susan Misukanis.

How can you manage or protect exclusivity with your influencers? Find out in this short video with TopRank Marketing’s co-founder, Susan Misukanis.

A question we get from B2B digital marketers interested in establishing B2B influencer marketing programs is ‘How do I get influencers to amplify my existing content? Find out, in this short video with TopRank Marketing’s co-founder, Susan Misukanis.