How a Proper Website Migration Can Lead to an Increase in Website Traffic

Cragun’s Resort, a leading lake resort in Brainerd, Minnesota was planning to undergo a website redesign and migration. The resort relies heavily on their website as a primary driver of reservations, weddings and conferences. When proper steps are not taken during a this sort of transition, companies have seen a loss of up to 70%…

How TopRank Marketing Used Paid Search to Help A B2C Company Increase Conversion Rates By 129%

Current Situation: A well-known jewelry chain with multiple locations in the Twin Cities metro area has built a very prominent and profitable online presence, with the top revenue generator being paid search marketing. The company spends the majority of its paid search budget on Google AdWords to utilize a variety of ad types including standard…

How a LinkedIn Ad Campaign Generated 75% More Leads at a 40% Lower Cost Per Lead

Current Situation: The Centers for Medicare and Medicaid Services recently released the FY2016 Hospice Wage Index Final Rule. TopRank Marketing’s client, a leading healthcare technology company working within the hospice and long-term care industry, created a white paper reviewing the recent decision and its impact on hospice providers. While the white paper was driving leads…

How An Influencer Focused Content Campaign Increased Blog Pageviews By 609%

Current Situation: The Ray N. Welter Heating Company is a family-owned HVAC business based in Minneapolis that specializes in heating and cooling system repair and replacement. The company has proudly served the Twin Cities community for more than 100 years and has built a loyal customer base. For several years, Welter Heating has maintained an…

Targeting Key Audiences by Integrating Influencers into Content Assets

Current Situation & Objective A cutting edge eDocument company engaged with TopRank Marketing to develop a content campaign targeting specific audiences in order to increase brand awareness. The goal of the campaign was to increase visibility of the brand as a leading alternative to Adobe products. This client sought to expand their library of content targeting…

How Targeted Facebook Ads Helped Cragun’s Resort Increase Booking Requests by 500%

Current Situation: Cragun’s Resort is a family owned resort and hotel in Brainerd, MN with a focus on family fun. Situated on Gull Lake, Cragun’s is a hot destination for fishing, boating and relaxing on the beach.  They also have a spectacular 45-hole golf course that’s consistently rated one of the top in the US,…

How to Engage Influencers to Create & Promote Evergreen Content

Current Situation: In early 2015, a leading healthcare technology company was preparing for one of the largest annual industry event run by Healthcare Information and Management Systems (HIMSS). The company’s objective in attending the show was to generate leads among potential C-Suite buyers and raise awareness for its software solutions. This company hired TopRank Marketing…

Using Co-Created Influencer Content to Increase Awareness & Drive Conference Registration

Current Situation Copyblogger Media is a well-known content marketing software and training organization with over 160,000 customers. They offer a wide range of content marketing and SEO solutions for companies large and small. In 2015, Copyblogger was preparing to host their second annual Authority Rainmaker conference. Impressed with the conference eBooks that TopRank® Online Marketing…

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58%

Current Situation: Innovatech Labs is a leading analytical laboratory in Minnesota, specializing in materials analysis, testing and characterization. The laboratory’s staff of experienced chemists use sophisticated techniques to analyze product components for quality and performance. Innovatech Lab’s content targets a very niche market. Previously, the blog strategy focused mainly on SEO objectives to drive keyword…

Case Study: Leading Genealogy Research Provider Increases Target Conversion Page Views by 5,509 in 2 Weeks

Current Situation: TopRank partnered with a leading online genealogy research provider to increase awareness of its strategic genealogy campaigns. While its core website received significant traffic, the client wanted to find a way to drive more relevant, qualified traffic to target pages on the site. Without the ability to edit any pages on the website…