See How One Company Optimized Advertising for Mobile & Hit a 100%+ Increase in Leads!

Current Situation: A leading university in Florida wanted to drive enrollment via digital advertising and launched a campaign on Google AdWords. Once entering the higher education search market place, it become apparent that competitive pressures where making visibility difficult. Low visibility coupled with high CPC’s were making for an ineffective program considering their marketing goals.…

How an Infotaining and Influencer Activated Co-Marketing Campaign Drove a 500% Increase in Leads

Marketers are faced with increasing competition as more and more brands are creating high quality content on a consistent basis. To stand out in a sea of content, many companies are incorporating influencers into their content marketing strategy. At TopRank Marketing, we create content driven influencer marketing programs for ourselves and our customers as part of what we…

Leading Chronic Care Management Services Provider Reduces Average CPL by 69%

A leading chronic care management services provider and long-time client of TopRank Marketing enlisted our help to revamp its existing PPC program. The goal was to increase leads and targeted traffic by increasing access to the right buyers at the right stages of the buying cycle. The results? Better than we could have imagined. Objective: Increase access to…

Social Media Contest Boosts HVAC Company’s Website Traffic by 166%

Current Situation For more than 100 years, family-owned Ray N. Welter Heating Company has provided HVAC repair and replacement services throughout Minneapolis and the metro area. While Welter Heating has been a member of the Minneapolis community for many years, the HVAC market is very saturated, and building brand awareness remains a main objective of…

How a Customer Centric Approach Can Help You Reach New Audiences

Current Situation: Innovatech Labs is a materials testing lab based in Plymouth, MN that offers a broad range of analytical techniques, all available with rapid turnaround times, including FTIR, GC/MS, ESCA and IC analysis. Objective: Innovatech Labs wished to increase qualified “Contact Us” submissions and search engine traffic to their website by expanding their reach…

How a Proper Website Migration Can Lead to an Increase in Website Traffic

Cragun’s Resort, a leading lake resort in Brainerd, Minnesota was planning to undergo a website redesign and migration. The resort relies heavily on their website as a primary driver of reservations, weddings and conferences. When proper steps are not taken during a this sort of transition, companies have seen a loss of up to 70%…

How TopRank Marketing Used Paid Search to Help A B2C Company Increase Conversion Rates By 129%

Current Situation: A well-known jewelry chain with multiple locations in the Twin Cities metro area has built a very prominent and profitable online presence, with the top revenue generator being paid search marketing. The company spends the majority of its paid search budget on Google AdWords to utilize a variety of ad types including standard…

How a LinkedIn Ad Campaign Generated 75% More Leads at a 40% Lower Cost Per Lead

Current Situation: The Centers for Medicare and Medicaid Services recently released the FY2016 Hospice Wage Index Final Rule. TopRank Marketing’s client, a leading healthcare technology company working within the hospice and long-term care industry, created a white paper reviewing the recent decision and its impact on hospice providers. While the white paper was driving leads…

How An Influencer Focused Content Campaign Increased Blog Pageviews By 609%

Current Situation: The Ray N. Welter Heating Company is a family-owned HVAC business based in Minneapolis that specializes in heating and cooling system repair and replacement. The company has proudly served the Twin Cities community for more than 100 years and has built a loyal customer base. For several years, Welter Heating has maintained an…

Targeting Key Audiences by Integrating Influencers into Content Assets

Current Situation & Objective A cutting edge eDocument company engaged with TopRank Marketing to develop a content campaign targeting specific audiences in order to increase brand awareness. The goal of the campaign was to increase visibility of the brand as a leading alternative to Adobe products. This client sought to expand their library of content targeting…