Case Study: Blogging Helps Small Business Boost Search Traffic 109%

Welter Heating Logo

Current Situation: Ray N. Welter Heating Company is a small business based in Minneapolis that specializes in central air conditioning and heating system repair.  The company has spent more than 100 years building a loyal customer base that will turn to them at the first sign of trouble. But therein lies the rub.  With the…

Optimize & Simplify: Get Back to Basics for Optimal Conversions and Lead Generation

old form

Sometimes, online marketing campaigns are dazzling, magnificent in scope and incredibly complicated. Thankfully, there are also great gains to be made by getting back to basics and ensuring best practices are followed across your site and web presence. A company website is a living, breathing representation of the brand on the web. Over a site’s…

How Leather Bound Online Increased Online & In Store Traffic Through Content Marketing & SEO

Leather Bound Online Systems Logo

An important first step in launching an online marketing campaign is identifying objectives.  Objectives drive everything from strategy to implementation, measurement, and refinement. For example, an ecommerce site may have the goal of attracting more traffic to their website.  The assumption is that increased traffic will push more visitors into the top of the funnel,…

How TopRank Online Marketing Helped PRWeb Increase Traffic by 397%

Photo provided by www.PRWeb.com

Online Marketing has evolved and taken on many forms over the past decade.  On average, 22% of marketing budgets are spent on Search Engine Marketing alone (Econsultancy).   The online marketplace is flush with consultants and providers that make big promises, but lose clients due to an inability to execute on those promises. TopRank Online Marketing makes it…

SEO & Conversion Optimization Case Study

eEmpACT Case Study

Online marketing programs are oftentimes designed to focus squarely at the top of the sales funnel, in other words, to bring traffic directly to a client’s virtual front door.  But the best programs expand this focus deeper into the funnel, and concentrate just as much on compelling those already at the front door to come…

SEO Case Studies: Manufacturer Benefits from Long Term Search Engine Optimization

Chief MFG Case Study

Search Engine Optimization (SEO) is an online marketing tactic that helps search engines find, index and rank content on the web.   Proper SEO is not a silver bullet or a magic pill that will help a website skyrocket to the top of search rankings in 5 days or less.  When managed effectively, SEO is…

Blog Marketing & Content Creation Case Study

IML Audience Response Systems

In a recent post to Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes, “Focusing content creation efforts solely to serve Search Engine Optimization (SEO) purposes can be limiting. If the only purpose for creating content is for search engine visibility, the publishing web site may improve search traffic but disappoint when it comes…

Social Media Marketing & Twitter Case Study

NewsUSA Quote Image

Today’s 24-hour news cycle means, more than ever before, journalists and bloggers turn to search engines and social media to quickly find stories and sources.  Despite this, many media placement and article syndication companies guard content behind lengthy log-in processes.  The five minutes it takes a journalist to log-in is, oftentimes, five minutes spent finding…

Sticky Headlines Boost Social Media Exposure For TopRank Clients

marketo

Suitably sticky social news headlines, crafted to help content resonate and burn throughout social media channels, is both an art and a science.  In a recent post to Online Marketing Blog, picked up by CRM Mastery, TopRank® Online Marketing Account Manager Adam Singer offers several tips to help readers craft compelling social headlines. Below, find…

Search Engine Optimization Case Study: PRSA

PRSA Jobcenter Case Study

Despite being an ever-expanding and constantly evolving industry, finding and securing a job in public relations (PR) remains a challenging endeavor. This fact was not lost on the Public Relations Society of America (PRSA).  As a service to public relations professionals, the PRSA enhanced the usability of its Jobcenter. Of course, before PR professionals could…