How to Engage Influencers to Create & Promote Evergreen Content

himss

Current Situation: In early 2015, a leading healthcare technology company was preparing for one of the largest annual industry event run by Healthcare Information and Management Systems (HIMSS). The company’s objective in attending the show was to generate leads among potential C-Suite buyers and raise awareness for its software solutions. This company hired TopRank Marketing…

Using Co-Created Influencer Content to Increase Awareness & Drive Conference Registration

winning-with-authority

Current Situation Copyblogger Media is a well-known content marketing software and training organization with over 160,000 customers. They offer a wide range of content marketing and SEO solutions for companies large and small. In 2015, Copyblogger was preparing to host their second annual Authority Rainmaker conference. Impressed with the conference eBooks that TopRank® Online Marketing…

How an Integrated, Keyword-Driven Blog Strategy Increased Organic Traffic to a Leading Analytical Laboratory’s Blog by 58%

innovatech

Current Situation: Innovatech Labs is a leading analytical laboratory in Minnesota, specializing in materials analysis, testing and characterization. The laboratory’s staff of experienced chemists use sophisticated techniques to analyze product components for quality and performance. Innovatech Lab’s content targets a very niche market. Previously, the blog strategy focused mainly on SEO objectives to drive keyword…

Case Study: Leading Genealogy Research Provider Increases Target Conversion Page Views by 5,509 in 2 Weeks

Family Search Page Views

Current Situation: TopRank partnered with a leading online genealogy research provider to increase awareness of its strategic genealogy campaigns. While its core website received significant traffic, the client wanted to find a way to drive more relevant, qualified traffic to target pages on the site. Without the ability to edit any pages on the website…

How PPC Budget and Performance Optimization Increased Leads for a Top Medical Center by 72.5%

Wake Forest Case Study

Current Situation: Wake Forest Baptist Medical Center is a nationally recognized academic medical center with multiple locations near Winston-Salem, N.C., operating as an integrated enterprise including educational and research facilities, hospitals, clinics, diagnostic centers, and other primary and specialty care facilities serving 24 counties in northwest North Carolina and southwest Virginia. It has been ranked…

Case Study: Email Campaigns, Influencer Outreach and Social Amplification Increased Sales, Transactions and Visits

Marketing-Case-Study

Current Situation: Family owned and operated for over 86 years, Leaflet Missal is a Catholic book and gift store located in St. Paul, Minnesota. Along with its brick and mortar location, Leaflet Missal has a premier eCommerce destination website for Catholic gifts, including books, jewelry, gifts, statues and more. Leaflet Missal’s standing content marketing strategy…

Case Study: Blogging Helps Small Business Boost Search Traffic 109%

Welter Heating Logo

Current Situation: Ray N. Welter Heating Company is a small business based in Minneapolis that specializes in central air conditioning and heating system repair.  The company has spent more than 100 years building a loyal customer base that will turn to them at the first sign of trouble. But therein lies the rub.  With the…

Optimize & Simplify: Get Back to Basics for Optimal Conversions and Lead Generation

old form

Sometimes, online marketing campaigns are dazzling, magnificent in scope and incredibly complicated. Thankfully, there are also great gains to be made by getting back to basics and ensuring best practices are followed across your site and web presence. A company website is a living, breathing representation of the brand on the web. Over a site’s…

How Leather Bound Online Increased Online & In Store Traffic Through Content Marketing & SEO

Leather Bound Online Systems Logo

An important first step in launching an online marketing campaign is identifying objectives.  Objectives drive everything from strategy to implementation, measurement, and refinement. For example, an ecommerce site may have the goal of attracting more traffic to their website.  The assumption is that increased traffic will push more visitors into the top of the funnel,…

How TopRank Online Marketing Helped PRWeb Increase Traffic by 397%

Photo provided by www.PRWeb.com

Online Marketing has evolved and taken on many forms over the past decade.  On average, 22% of marketing budgets are spent on Search Engine Marketing alone (Econsultancy).   The online marketplace is flush with consultants and providers that make big promises, but lose clients due to an inability to execute on those promises. TopRank Online Marketing makes it…