Marketing Strategy and Planning

Discover unique advantages, define short- and long-term goals, and unlock your brand’s potential in the marketplace with our industry-leading strategy and planning services.

RESULTS WE DRIVE:

Unlock the Future of SEO & Search Intent >

Increase Content Performance

A data-informed content strategy can integrate social, search and influencer best practices for better results.

Differentiate from the Competition

In-depth competitor research surfaces insights that can help you get ahead of the competition and stand out from the crowd.

Improve Organic and Paid Performance

Dial in the right media mix to maximize the efficiency of your ad spend and augment with organic search traffic.

What We Do

Content Strategy & Planning

Content marketing without a strategy is just content (and wasted effort). Make sure you’re creating the right content for your audience, promoted on the right channels to ensure they find it. Our strategy and planning services create an integrated plan for content that ensures your best content finds the right people at the right moment.

Intent-based Customer Journey Mapping

Does your customer journey map have blank spaces and blind spots? We fill in the gaps with intent-driven keyword research to identify how your audience searches for information at each stage, from first interaction to conversion.

Competitive Audits & Analysis

What is your competition doing to meet your audience’s needs, and how can you do it better? We create a comparison of your content landscape to your top competitors to generate insights, identify white space and ultimately help your brand stand out.

SEO Strategy & Planning

Organic search isn’t dead; it’s more important than ever. It’s not about chasing the most high-volume keywords, it’s all about relevance and user intent. We take a strategic, detailed and action-oriented approach designed to encourage steady organic search growth & increased visibility.

Social Media Strategy & Planning

Increase social performance with a data-informed paid and organic social strategy to reach your audiences. We will define the role of each of your social media channels to determine the optimal social media mix.

Paid Media Planning & Strategy

Get the most out of your investment in paid media with a comprehensive strategy that includes organic and influencer-promoted content. We create the right media mix that will ensure that your brand is seen by the right audience at the right time.

Content Strategy & Planning

Content marketing without a strategy is just content (and wasted effort). Make sure you’re creating the right content for your audience, promoted on the right channels to ensure they find it. Our strategy and planning services create an integrated plan for content that ensures your best content finds the right people at the right moment.

Intent-based Customer Journey Mapping

Does your customer journey map have blank spaces and blind spots? We fill in the gaps with intent-driven keyword research to identify how your audience searches for information at each stage, from first interaction to conversion.

Competitive Audits & Analysis

What is your competition doing to meet your audience’s needs, and how can you do it better? We create a comparison of your content landscape to your top competitors to generate insights, identify white space and ultimately help your brand stand out.

SEO Strategy & Planning

Organic search isn’t dead; it’s more important than ever. It’s not about chasing the most high-volume keywords, it’s all about relevance and user intent. We take a strategic, detailed and action-oriented approach designed to encourage steady organic search growth & increased visibility.

Social Media Strategy & Planning

Increase social performance with a data-informed paid and organic social strategy to reach your audiences. We will define the role of each of your social media channels to determine the optimal social media mix.

Paid Media Planning & Strategy

Get the most out of your investment in paid media with a comprehensive strategy that includes organic and influencer-promoted content. We create the right media mix that will ensure that your brand is seen by the right audience at the right time.

Learn More

WHEN IS A GOOD TIME FOR STRATEGY AND PLANNING?

You’re spending big on paid placement and seeing limited (or diminishing) returns.
Your content is highly valuable and comprehensive but struggling in search.
Your content is attracting search attention, but bounce rates are high and time-on-page is low.
You’re losing customers at a certain funnel stage and aren’t sure why.
Your enterprise organization is challenged to connect and coordinate its digital marketing efforts across the organization.
You have an incomplete or inaccurate picture of the customer journey.
Competitors are owning search terms that should be a shoo-in for your brand.
You lack the in-house expertise to validate your strategy against industry best practices and trends.
You’re struggling to connect marketing efforts to revenue.

Meet the Team

TOPRANK’S APPROACH TO STRATEGY AND PLANNING

TopRank Marketing is your trusted partner marketing strategy and planning. Our approach is based on two decades of experience helping top brands achieve significant gains.

We are data-driven.

Our strategy starts with extensive research of your current situation, including a competitive analysis, audience analysis and industry trends. This data informs insights that will help shape a comprehensive plan.

We create integrated marketing strategies.

Organic search, social media, influencer marketing and paid ads should all be part of one cohesive strategy. We analyze your entire marketing mix to find new efficiencies and avoid duplicated efforts.

We are focused on your goals.

Our strategy starts with clearly defining the goals and objectives that matter most to your marketing success. Starting with these endpoints in mind makes it easy to build in measurement and optimization over time.

We have a strategic approach for short and long-term planning.

We identify immediate, actionable next steps that meet your brand where it is now. These first few steps are an integrated part of a long-term strategy that builds gradually to monumental change.

1

Data-driven

Our strategy starts with extensive research of your current situation, including a competitive analysis, audience analysis and industry trends. This data informs insights that will help shape a comprehensive plan.

2

Integrated

Organic search, social media, influencer marketing and paid ads should all be part of one cohesive strategy. We analyze your entire marketing mix to find new efficiencies and avoid duplicated efforts.

3

Goals-based

Our strategy starts with clearly defining the goals and objectives that matter most to your marketing success. Starting with these endpoints in mind makes it easy to build in measurement and optimization over time.

4

Short- and long-term

We identify immediate, actionable next steps that meet your brand where it is now. These first few steps are an integrated part of a long-term strategy that builds gradually to monumental change.

Explore our guide to B2B Marketing Strategy

REAL RESULTS

Case Study

How a large public accounting firm increased search visibility 96% View the case study

Case Study

How Mitel Expanded Their Reach with Influencer Marketing View the case study

Case Study

How LinkedIn empowered their community to drive engagement View the case study

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Meet the TopRank Marketing team

We are experts who care about the customer, the craft and the outcome of every campaign

Meet the Team

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B2B marketing insights, news, interviews with thought leaders, industry trends and more

B2B Marketing Blog