B2B SEO & AEO Agency
RESULTS WE DRIVE:
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A large accounting firm engaged TopRank to improve their organic visibility in a competitive market. The strategy focused on insights around specific personas and niche service lines and optimized existing high-value content to match buyer questions and decision-stage intent plus new content to capitalize on white space. The result: YoY increase of 1,250 ranking keywords, 55 new keywords in positions 1-3, and a 96% gain in new keyword visibility.
Inogen Alliance partnered with TopRank Marketing to elevate their SEO performance by aligning best answer content with audience intent and cementing the brand's leadership in environmental, health, safety, and sustainability search. The strategy combined precision topic targeting, audience-first content, and on-page optimization to expand visibility where decision-makers were actively searching. The result: 55 #1 rankings, 58% growth of organic sessions, and 186% increase in contact form submissions.
TopRank Marketing helped SUNSTAR GUM refine its SEO strategy to better reach dental professionals who influence product recommendations by focusing on specialized, science-based oral care content. Using the Best Answer Marketing system for audience focused topics and questions, a targeted content roadmap that addressed questions relevant to dentists, hygienists, and periodontists was implemented. As a result, organic traffic to the professional blog increased by 148%.
WHEN TO HIRE A B2B SEO / AEO AGENCY?
Search Performance & Visibility
- “We’re publishing consistently but our organic traffic hasn’t moved in over a year.”
- “Our competitors are outranking us on the exact terms our buyers use to find solutions like ours.”
- “We rank for our brand name, but we’re invisible for the problems we actually solve.”
- “We have strong content, but it’s not getting found.”
AI & Generative Search
- “Our buyers are using ChatGPT and Perplexity to research vendors, and we’re not showing up.”
- “We keep seeing AI Overviews at the top of search results, and our content isn’t being cited.”
- “I don’t even know if our content is being trained on or referenced by AI platforms, let alone how to influence that.”
- “AI is changing how our buyers discover solutions, and our current SEO strategy wasn’t built for that.”
Content Investment & ROI
- “We’re spending heavily on content but can’t connect it to pipeline or revenue.”
- “We produce a lot of content, but most of it gets little to no organic traction.”
- “Our thought leadership and research deserve more reach than they’re getting.”
Competitive & Market Pressure
- “A wave of AI-generated content is flooding our category, and it’s getting harder to stand out.”
- “We’re losing ground to competitors who seem to have figured out search and we haven’t.”
- “We’re the best solution in our category but a buyer who doesn’t already know us would never find us.”
Internal Capability Gaps
- “Our team knows content, but modern SEO and AEO are a different skillset we don’t have in-house.”
- “We’ve tried SEO agencies before and got tactics, not strategy. We need someone who understands B2B buying.”
- “We’re about to launch a new product and don’t want to repeat the mistake of building search strategy in after the fact.”
Strategic Alignment
- “Leadership wants search to drive pipeline, but our SEO program is still operating like a traffic play.”
- “We’re investing in ABM and demand gen, but search is an afterthought. There has to be a way to connect them.”
- “Our buyers are doing extensive research before they ever talk to sales. We need to be the best answer they find during that process.”
TOPRANK MARKETING’S APPROACH TO SEO
Your message deserves to be found, trusted, and acted on. We make sure it is.
High volumes of non-relevant traffic have little value to your brand. Building SEO strategies through the lens of user intent is core to our philosophy. We understand your audience, what they’re looking for, and how to build trust by delivering it.
We start with your marketing strategy and business objectives, then work backward to ensure broader alignment. SEO is an important consideration, but not the only one on your plate.
We play well with others, and happily integrate with content teams, dev teams, other agencies, and all necessary stakeholders.
Reliable information is the cornerstone of our SEO and AEO recommendations. We collect data from SEO platforms, AI visibility platforms, web analytics and audience intelligence. Then we use AI powered analysis to surface opportunities, white space and areas of focus for maximum impact.
The only constant is change, and that applies doubly in the world of SEO. Search algorithms, user preferences, and competitive tactics evolve everyday. We find the balance between efficient workflow and nimble responsiveness.
High volumes of non-relevant traffic have little value to your brand. Building SEO strategies through the lens of user intent is core to our philosophy. We understand your audience, what they’re looking for, and how to build trust by delivering it.
We start with your marketing strategy and business objectives, then work backward to ensure broader alignment. SEO is an important consideration, but not the only one on your plate.
We play well with others, and happily integrate with content teams, dev teams, other agencies, and all necessary stakeholders.
Reliable information is the cornerstone of our SEO and AEO recommendations. We collect data from SEO platforms, AI visibility platforms, web analytics and audience intelligence. Then we use AI powered analysis to surface opportunities, white space and areas of focus for maximum impact.
The only constant is change, and that applies doubly in the world of SEO. Search algorithms, user preferences, and competitive tactics evolve everyday. We find the balance between efficient workflow and nimble responsiveness.
Ready to become the best answer for your buyers?
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