In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.
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In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.
About the author
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.