Friday was the last day to complete the survey for consideration of inclusion in the 4th Marketing Sherpa Buyer’s Guide to search marketing firms. The newest version of the report has been named the “SEO & PPC Buyer’s Guide”. There were many more detailed questions asked this year plus there were two surveys instead of one. Options to take either the SEO or PPC or both were provided.
Competition for good Search Marketing firms is heating up and this guide could provide the additional information some companies may need for selecting a vendor.
I have asked for the availability date and cost for this newest edition and will post when Marketing Sherpa gets back to me.
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
