Social bookmarking is a way to archive what you find interesting on the web. The popularity of social bookmarks has waned with the growth of social networks but there are still several bookmarking tools in use.
Here’s a presentation that introduces the basics of social bookmarking and how marketers can take advantage of these tools.
Are you using social bookmarks to archive information on the web? Do you use social bookmarking as a marketing tactic?
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.
