At the SIS conference last week there were a number of DoubleClick employees in attendance. In fact, I sat next to Cam Blazer during dinner one night and any speculation or questions about Google and the acquisition approval from the FTC had to be answered with a “We’ll have to see” sort of answer.
Well, now the Google DoubleClick deal is official and the news is lighting up the web.
I for one, would love to get a few questions answered, like “How does it work for a search engine to own an agency that provides PPC and SEO services like DoubleClick Performics?”
About the author
Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.
