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15 Things Not to Miss at SES San Jose 2008

Posted on Jul 16th, 2008
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    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    SES San Jose or Bust

    TopRank is sending five team members to the SES San Jose Conference August 18th-22nd, an event we’re sincerely looking forward to, especially with 80% of the sessions new to SES.  Since this will be my first time attending the SES conference in San Jose, I am excited about all of the new sessions we will be attending.

    My team mate Dana Larson has been to multiple search marketing conferences over the past year and is eager to discover what is new and different at next month’s event. Together, the two of us would like to share our “Top 15 Things Not to Miss at SES San Jose 2008”:

    1. Your flight there. Ha!

    2. Universal and Blended Search Session, Day 1 – Dana is anxious to hear what is new in universal and blended search since last years’ session.

    3. Igniting Viral Campaigns session, Day 1 – This session promises to unveil the secrets of Web 2.0 techniques and technologies to help small and mid-size businesses stand out amongst the crowd.

    4. Expo Hall Opening, Day 2 – Discover the latest products and technologies relevant to online marketing and see what the big names in search are up to by stopping at the many booths for your complimentary branded goods.

    5. Landing Page Utopia, Day 2 – A good landing page is key to the success of any paid online advertising campaign. Ensure your pages convert clicks to conversions by attending this session led by a panel of top online marketing experts.

    6. Ashley and Dana “getting their groove on” at Google Dance – Don’t miss the social event of the search marketing industry. Bring your dancing shoes and get ready to network!

    7. Q & A with Google – See what happens behind the curtain at Google in this exclusive opportunity to ask the insiders how the search giant deals with a variety of issues, from spam to paid links and beyond.

    8. Starbucks on the way to the Wednesday morning keynote – Trust us, you’ll need it. And you’ll definitely want to be awake for “Why does search get the credit for everything?”

    9. Successful Tactics for Social Media Session, Day 3 – This session covers some popular social media services to leverage for marketing as well as best practices to penetrate them.

    10. Black Hat, White Hat: Play Dirty with SEO – Where do you stand on the Black Hat vs. White Hat SEO ethics issue? Learn both sides of the argument by attending this session.

    11. Ashley and Dana “getting their groove on” at Webmaster Radio Search Bash – Let loose after a long day of stimulating sessions at this fun bash put on by Webmaster Radio. There is usually plenty to see and do to keep you busy late into the night.

    12. Thursday Keynote: Chip Heath, Author of “Made to Stick” – Learn how to produce marketing ideas that translate into results from idea guru Chip Heath.

    13. The 3G iPhone Local Search Demos Session, Day 4 – See how companies are using mobile technology like the iPhone to revolutionize local search on the mobile device. What are the odds that Lee will have bought the team iPhones by this time?

    14. Best Kept Secrets to Search Session, Day 4 – Top search engine marketers share their go-to tricks and shortcuts for online marketing success in this interactive session.

    15. TopRank Blog’s Coverage of SES San Jose – Check out TopRank’s Online Marketing Blog throughout the conference for regularly-updated reports in the form of session summaries, photos and insights from the TopRank team in attendance. You’ll feel like you’re there!

    For more info on the event, including a full conference schedule, hotel info and registration, check out the site for SES San Jose.

    If you’re attending SES San Jose, what are your “can’t-miss” sessions? (Outside of the 2 sessions Lee is doing day 3 “Blog SEO” and “News Search SEO” of course!)