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Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022

Posted on Sep 12th, 2022
Written by Lane Ellis
  • Blog
  • B2B Marketing
  • Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022
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    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2022 Content Marketing World 25 Content Marketing Influencers Collage Image

    The combined in-personal and virtual Content Marketing World 2022 is finally upon us. As the biggest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals chock full of curiosity for future trends, marketing insight, and aspirations for elevating the industry in the post-pandemic world.

    For the past 14 years top marketers from the world over have gathered in Cleveland, Ohio for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded in-person networking and learning.

    Readers of our blog know we have a lengthy history with the conference starting at the beginning, with 12 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

    A classic TopRank Marketing tradition that has been imitated in recent years but never duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation extracted from the hundreds of fantastic #CMWorld 2022 speakers.

    List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year’s Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms.

    The focus topic in question is most undoubtedly “content marketing,” and everyone included on this list is:

    • A speaker at #CMWorld 2022
    • Ranked in the top-25 for “content marketing” according to our relevance, resonance, reach and audience metrics

    CMWorld 2019 Influencer network

    Many thanks go to all the people who are actively sharing knowledge about content marketing in 2022 by engaging and helping to elevate others with keen insight and expertise on the social web. This list is only a starting point to help expand your own content marketing universe.

    In this year’s list there are some familiar faces along with a welcome number of new additions. We plan to learn new lessons from each of these 25 content marketing influencers, and hope you’ll do the same throughout the rest of the year and into 2023 and beyond.

    We extend special thanks to Stephanie Stahl, who as general manager of Content Marketing Institute has passionately continued on the ambitious mission of CMI founder Joe Pulizzi.

    Don’t miss Stephanie’s conference kick-off with a special “Welcome Back to Content Marketing World 2022” presentation on Wednesday, September 14 at 8:20 a.m. Eastern.

    Stephanie Stahl
    25 Content Marketing Influencers Speaking at CMWorld 2022

    Melanie Deziel @mdeziel
    Co-Founder & Vice President of Marketing, The Convoy
    Presenting: The One Content KPI We Should All Be Optimizing For

    Amanda Todorovich @amandatodo
    Executive Director Content Marketing, Cleveland Clinic
    Presenting: Running the Content Marketing Marathon: Lessons from a Decade-Long Journey
    Presenting: Cleveland Clinic Health Summit

    Amber Naslund
    Amber Naslund @AmberCadabra
    Senior Manager, Marketing Solutions, LinkedIn
    Presenting:CTR, ROI, KPI, Cry: Cut through jargon to deliver kick-ass content and undeniable business results

    Ruth Carter
    Ruth Carter @rbcarter
    Evil Genius, Geek Law Firm
    Presenting:Privacy Policies, Terms of Service, and Legal – That’s Content Too!

    Jay Acunzo
    Jay Acunzo @JayAcunzo
    Author, Show Host & Brand Consultant, Unthinkable
    Presenting:The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans

    Zontee Hou
    Zontee Hou @ZonteeHou
    Head of Strategy, Convince & Convert
    Presenting: Show, Don’t Tell: Putting CX at the Center of Marketing

    Andy Crestodina @crestodina
    Co-Founder & CMO, Orbit Media Studios
    Presenting: The Future of SEO: Adapting to a new, low-clickthrough rate reality

    Ann Handley @MarketingProfs
    Chief Content Officer, MarketingProfs
    Presenting: Voice is the New Logo, Keynote

    Nancy Harhut
    Nancy Harhut @nharhut
    Co-Founder & Chief Creative Officer, HBT Marketing
    Presenting: 5 Secrets to Persuasive Content That Will Blow Your Mind
    Presenting: Humor, Research, and Innovation: Building Trust in a Post-Covid Era

    Juntae DeLane
    Juntae DeLane @JuntaeDeLane
    Founder & Chief Strategist, Digital Delane
    Presenting: Content Marketing In The New Normal: 5 Ways to Readjust Your Content Plans

    Rob Walch
    Rob Walch @podcast411
    Vice President of Podcaster Relations, Libsyn
    Presenting: Podcasting – How to Start – How to Promote

    Amy Higgins
    Amy Higgins @amywhiggins
    Senior Director, Content Strategy, Twilio
    Presenting: Ahead of the Trends: Tapping Emerging Forms of Content to Freshen Your Content Mix and Captivate Your Customers
    Presenting: Editorial Prenups: How to Create a Happy, Productive Team with an Operating Contract

    Andrea Fryrear
    Andrea Fryrear @AndreaFryrear
    CEO and Co-Founder, AgileSherpas
    Presenting: Million Dollar Content: Maximize your earning potential by creating for yourself instead of producing for others

    Ellen Gerstein
    Ellen Gerstein @elleinthecity
    Senior Director, Digital Communications, Corporate Affairs, Pfizer
    Presenting: Radical Transparency: A Pfizer Masterclass in Developing Earned Trust

    Erika Heald
    Erika Heald
    Founder and Marketing Consultant, Erika Heald Consulting
    Presenting: How to Build an Executive Thought Leadership Platform That Plays to Your Leadership Team’s Strengths

    Shafqat Islam @ShafqatIslam
    General Manager, Optimizely
    Presenting: Want to drive exceptional digital experiences? Fix the marketer’s experience first

    Ahava Leibtag
    Ahava Leibtag @ahaval
    President, Aha Media Group
    Presenting: Rewrite like Taylor Swift: What B2B Marketers can Learn from a Swiftie
    Presenting: Cleveland Clinic Health Summit

    Andrew Davis
    Andrew Davis @DrewDavisHere
    Keynote Speaker & Author, Monumental Shift
    Presenting: Top-Down Creation: How clever content creators leverage tiny audiences to deliver outsized results

    Tequia Burt
    Tequia Burt @TequiaBurt
    Editor in Chief, LinkedIn Ads Blog, LinkedIn
    Presenting: How LinkedIn Marketing Solutions is Using the Blog to Power Its Growth Engine

    Bernie Borges
    Bernie Borges @BernieBorges
    Vice President Global Content Marketing, iQor
    Presenting: You Think You Have a Great Podcast for Your Brand? How to Measure Your Success.

    Dennis Shiao
    Dennis Shiao @dshiao
    Founder and Head of Retention, Attention Retention LLC
    Presenting: Counterintuitive Email Marketing Strategies That Work

    Lee Odden
    Lee Odden @LeeOdden
    CEO, TopRank Marketing
    Presenting: The Secrets of Creating Inspired B2B Content Experiences

    Michele Linn
    Michele Linn @MicheleLinn
    Co-Founder, Mantis Research
    Presenting: How to Get a Year’s Worth of Content From One Survey

    Pam Didner
    Pam Didner @PamDidner
    B2B and Tech Marketing Consultant
    Presenting: Is it possible to measure content marketing ROI? Here’s how!

    A Lee Judge
    A. Lee Judge @ALeeJudge
    Co-Founder & CMO, Content Monsta
    Presenting: Be the Content that Others Consume – #BeContent

    Even using the most detailed statistical analysis — no matter how deep and well-researched — can only take you so far in surfacing the people who you’ll consider the most helpful and influential in your own daily professional marketing lives, which is why we’d love it if you’d share the names of other content marketers that influence you the most in the comments section below.

    To further your own content marketing expertise, here’s a bonus list of some of our best recent posts about content marketing:

    If you’d like to learn more about the secrets of creating inspired B2B content experiences, you’re in luck, as our CEO and co-founder Lee Odden will be presenting at Content Marketing World on the topic. Here are the details:

    Wednesday, September 14 – 1:00pm – 1:30pm Eastern
    Workshop with Lee Odden
    Presenting: The Secrets of Creating Inspired B2B Content Experiences

    We hope to see you either in-person or virtually at the Content Marketing World 2022 conference, and be sure to follow us on Twitter at @toprank for real-time updates during the conference using the #CMWorld hashtag.

    Download 2022 State of B2B Influencer Marketing Report