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Top 25 B2B Marketing Influencers and Experts To Follow #MPB2B 2023

Posted on Oct 4th, 2023
Written by Lane Ellis
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    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    MarketingProfs B2B Forum 2023 is taking place this week on October 4 – 6 both in-person in Boston and online, and as one of the strongest B2B marketing conferences in the world, #MPB2B annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

    The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond.

    To celebrate and honor our industry’s B2B marketing subject matter experts speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.

    Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.

    In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our newest list of B2B marketing influencers — all who will be speaking at #MPB2B — to follow and learn from in 2023 and beyond.

    List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of B2B marketing.

    CMWorld 2019 Influencer network

    Many thanks go to all the people who are actively sharing knowledge about B2B marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. This list is just a jumping off point to help expand your own content marketing learning.

    In this year’s list there are plenty of familiar faces along with many new additions. We expect to learn new lessons from each of these 25 B2B marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond.

    Before we kick off the list we have to send many special thanks to the “Queen of B2B Marketing” herself, MarketingProfs’ own #MPB2B host and keynote speaker Ann Handley.

    Ann Handley
    Ann Handley @marketingprofs
    Chief Content Officer, MarketingProfs

    Now let’s jump right in with this year’s list of 25 top B2B marketers to follow and learn from.

    Top 25 B2B Marketing Influencers To Follow



    Andy Crestodina
    Andy Crestodina @crestodina
    Chief Marketing Officer and Co-Founder, Orbit Media Studios

    Michael Barber
    Michael Barber @michaeljbarber
    Vice President of Marketing, Charter School Capital

    Christopher S. Penn
    Christopher Penn @cspenn
    Chief Data Scientist, Trust Insights

    Lee Odden
    Lee Odden @LeeOdden
    Founder and Board Advisor, TopRank Marketing

    Joe Pulizzi
    Joe Pulizzi @JoePulizzi
    Founder, The Tilt

    Cathy McPhillips
    Cathy McPhillips @cmcphillips
    Chief Growth Officer, Marketing AI Institute

    Justin Levy
    Justin Levy @justinlevy
    Senior Director, Influencer Marketing & Head of Community, Demandbase

    Paul Roetzer
    Paul Roetzer @paulroetzer
    Founder and CEO, Marketing AI Institute

    Mark Schaefer
    Mark Schaefer @markwschaefer
    Executive Director, Schaefer Marketing Solutions

    Laura Ramos
    Laura Ramos @lauraramos
    Vice President, Principal Analyst, Forrester Research

    Ann Handley
    Ann Handley @marketingprofs
    Chief Content Officer, MarketingProfs

    Jay Acunzo
    Jay Acunzo @jayacunzo
    Co-Founder, Creator Kitchen

    Ashley Zeckman
    Ashley Zeckman @azeckman
    Co-CEO, Onalytica

    Pam Didner
    Pam Didner @pamdidner
    B2B Marketing Consultant, Relentless Pursuit

    Nancy Harhut
    Nancy Harhut @nharhut
    Co-Founder and Chief Creative Officer, HBT Marketing

    Erika Heald
    Erika Heald @SFerika
    Founder, Erika Heald Marketing Consulting

    AJ Wilcox
    AJ Wilcox @wilcoxaj
    Founder and CEO, B2Linked

    Carlos Hidalgo
    Carlos Hidalgo @cahidalgo
    Co-Founder and CEO, Digital Exhaust

    Ahava Leibtag
    Ahava Leibtag @ahaval
    President, Aha Media Group

    Michael Brenner
    Michael Brenner @Brennermichael
    CEO, Marketing Insider Group

    A. Lee Judge
    A. Lee Judge @ALeeJudge
    Co-Founder and CMO, Content Monsta

    Ryan Brock
    Ryan Brock @demandjump
    Chief Solution Officer, DemandJump

    Jill Roberson
    Jill Roberson @jgrozalsky
    Vice President, Velir

    Tony Gnau
    Tony Gnau @t60productions
    Founder and Chief Storytelling Officer, T60 Productions

    Christine Gritmon
    Christine Gritmon @cgritmon
    Personal Brand Consultant, Christine Gritmon Inc.

    We Hope To See You At MarketingProfs B2B Forum 2023

    Using the most detailed statistical analysis — no matter how comprehensive and well-researched — can only take you so far in finding the people who you’ll consider the most relevant and influential in your own daily professional marketing lives, which is why we’d love it if you’d share the names of other B2B marketers that influence you in the comments section below or on our social media accounts on LinkedIn, Twitter/X, Instagram, Facebook, and YouTube.

    To further your own marketing expertise, here’s a bonus list of the additional #MPB2B resources we’ve published surrounding this year’s big event:

    If you’d like to learn more about elevating your B2B marketing, you’re in luck, as our founder Lee Odden will be presenting at #MPB2B on the topic. Here are the details about Lee’s session:

    Thursday, October 5 – 4:05pm Eastern
    Session with Lee Odden
    Presenting: How to Elevate B2B Marketing Results With the Influence Trifecta.

    Lee Odden speaking at MarketingProfs B2B Forum 2023 image

    We hope to see you either in-person or virtually at the exciting MarketingProfs B2B Forum 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #MPB2B hashtag.