Social media has moved well beyond distribution to become a primary engine for influence, credibility, and discovery in B2B marketing. In our latest research on B2B influencer marketing, social media posts are the most effective content type used in influencer programs, cited by 56% of marketers.
At the same time, nearly half of marketers (49%) identify integrating influencer content across channels as the top trend, which is a sign that social networks are not a silo but a connective layer across campaigns, content, and customer experiences . This aligns with broader shifts in discovery: 32% of buyers now use generative AI tools to find thought leadership, and platforms like LinkedIn, YouTube, and peer networks continue to inform how expertise is surfaced, validated, and shared .
Without question, in 2026 social media is where influence is earned, where thought leadership is tested in real time, and where signals that impact SEO, AEO, and AI visibility are created. Best Answer Marketing reflects these changes well, emphasizing multi-channel discovery and the role of credible voices, including influencers and practitioners, in making brands visible and trusted wherever buyers are looking . As AI systems increasingly act as first choice channels of discovery they rely on patterns of authority, engagement, and consistency that are often built and validated on social platforms before being cited elsewhere.
That is why following the right leaders in B2B social media is especially useful. These B2B marketing leaders are not only sharing ideas about social media marketing, they are actively shaping how influence works in modern B2B marketing. The 32 B2B marketers featured here offer a window into what is working now and what is coming next, making them essential voices for anyone looking to stay relevant, credible, findable and trusted.
The Best Answer Marketing Leaders List: B2B Brand Social Media Marketing
Renee D. Edwards
Director, Global Social Media and Digital Communications at Hewlett Packard Enterprise
She builds global brands by turning strategy and creativity into multi-platform stories that drive affinity and measurable growth. With 15+ years across B2B and B2C, she leads teams that connect content, community, and performance into unified digital impact. Known for developing high-performing teams, she brings a forward-looking approach to scaling engagement and loyalty.
/in/reneededwards/
Rob Wolf
Senior Director of Social Media and Influence Marketing at Salesforce
He uses technology to tell stories that actually move buyers and businesses. When he’s not scaling global social programs, he’s riding the emotional rollercoaster of being a loyal Cleveland sports fan.
/in/robhwolf/
Elida Solis
Social Media Director at Vizient
The kind of optimist who sets big goals and hits them. Elida has grown audience reach by over 280% in the B2B healthcare space and isn’t slowing down. A self-described Enneagram 7, she’s always chasing the next tool or tactic that gives brands an edge.
/in/elidasolis/
Marc Meyer
Head of Social Media at Revvity
Marc has spent over 15 years figuring out how to make health science feel human on social. These days that means leaning into AI to build thought leadership that actually resonates.
/in/marctmeyer/
Jackie Ortiz
Social Media Strategist at GeneDx
Jackie turns complex ideas into clear, human stories that people actually connect with across tech, SaaS, biotech, and beyond. As a strategist and creative producer, she builds content engines, brand voices, and campaigns that bring clarity and intention to how organizations show up. Grounded in collaboration and inclusion, she focuses on creating work and teams that are both impactful and sustainable.
/in/otherjackieo/
Debbie Curtis-Magley
Director, Social Media Strategy & Planning at SAP
Debbie is less interested in vanity metrics and more interested in what actually changes how enterprise buyers think about a brand. Debbie runs a global social team at SAP that lives and breathes audience data.
/in/debbiecurtismagley/
Lisa Marcyes
Head of Social Media at Cohesity
Making complicated things compelling is kind of her thing, whether that’s cybersecurity, AI, or building a B2B advocacy program from scratch. Lisa has grown one to over 3,000 users and a LinkedIn newsletter to 132K subscribers.
/in/lisamarcyes/
Shaily Pasi
Social Media Director at Intel
Shaily leads global social strategy at Intel, driving 35% YoY growth through AI-powered analytics and data-driven storytelling across major platforms. Blending experience from Disney, Marvel, Star Wars, and Intel, she turns complex technology into human, scalable narratives that drive revenue. At the intersection of entertainment, tech, and AI, she builds high-performing teams and brands designed for what’s next.
/in/disney-shailyp/
Kirt Zimmer
Senior Manager of Social Media Marketing at Marvell Technology
Kirt likes building things. He’s done it repeatedly across AI, fintech, and semiconductor companies, taking social programs from zero and turning them into something that actually performs for complex B2B brands.
/in/kirtzimmer/
Katelyn Brower
Director, Social Media, Public Relations, and Events at First Advantage
Professional women’s lacrosse didn’t work out, so she brought that same competitive energy to B2B. Katelyn has been proving ever since that business brands don’t have to be boring.
/in/katelyn-brower/
Virginette Acacio
Social Media Manager at Anthropic
She helps B2B tech brands turn storytelling and social engagement into real business impact. With experience at Snowflake, New Relic, BlueJeans, and now Anthropic, Virginette builds creative campaigns that expand reach and deepen connection. Her focus is simple: make enterprise brands show up in ways people actually care about.
/in/virginetteacacio/
Mageida Sopon
Social Media Manager at Insperity
Client success is the focus as she builds programs, manages complexity, and earns trust by consistently delivering when it matters most. With experience across agency and brand roles, she brings both strategic and operational strength to help B2B organizations move forward with confidence. Grounded in empathy and purpose, she’s especially focused on work where business impact and human outcomes intersect.
/in/mageida-sopon/
Michael Pranikoff
Director of Global Social Media at Equinix
He looks at social data and sees a story most people would miss. Michael uses those insights to shape B2B strategy and also runs the editorial vision for a global blog.
/in/michaelpranikoff/
Terra Walker
Executive Director, Social Media & Marketing Operations at Comcast Advertising
Fifteen social channels across four brands, and somehow she makes it look manageable. Terra’s real focus is getting employees to show up authentically online in ways that drive real B2B brand equity.
/in/terralynnewalker/
Kirsten Hamstra
Executive Director of Global Social Media COE at Lenovo
Running a team of 27 across global markets means a lot of the job is building systems that let good social work happen at scale. Kirsten has turned that into an art form at one of the world’s largest B2B technology companies.
/in/kirstenhamstra/
Emanuele Breccia
Director, Social Media at Adobe
He builds social-first brands that connect culture to measurable business results, leading integrated campaigns across creators, content, and commerce. With 15+ years of experience, Emanuele delivered standout impact for global brands like Samsung, Nissan, and Novo Nordisk through creator-led strategies that outperform. His edge is blending bold creative with operational precision to turn cultural signals into growth.
/in/emanuelebreccia/
Mike Delgado
Director of Social Media (Global & North America) at Experian
Mike hosts a recognized leadership podcast, runs multilingual campaigns, and still makes data feel like something worth caring about. His north star is making complex information accessible to everyone.
/in/mikedelgado/
Paul Harrer
Director, Social Media at AMD
Paul thinks like a storyteller, operates like a strategist. He has built international B2B programs that move audiences from awareness to action, and credits a healthy obsession with culture for keeping the work fresh.
/in/paulharrer/
Suzanne Doughty
Senior Social Media Strategist at Broadcom
A computer science degree, an MBA, and 15 years in B2B tech. Suzanne is equally comfortable talking governance and creative, and she’s the person who makes sure the strategy actually holds together across a sprawling global brand.
/in/suzannedoughty/
Karla Turntine
Global Social Media Manager at Oracle
Karla leads social across multiple Oracle industry verticals, turning complex enterprise narratives into measurable ROI. With a decade across B2B and B2C, she builds strategies that balance performance with authenticity at scale. Her focus is simple: make social matter to the business.
/in/karlamjackson/
Katie Yun
Social Media Director at Nationwide
A 30,000-person ambassador program, influencer marketing, sports partnerships, and a Fortune 100 brand to manage. Katie is one of those rare people who can connect social data directly to business outcomes across both B2B and B2C.
/in/katieyun/
Meghan Meeker
Director of Social Media at Cision
Meghan leads a global team and has a background in storytelling and photography, which shows in how she thinks about content. She cares about organic growth that actually means something, not just numbers going up.
/in/meghanmeeker/
Sabrina Barekzai
Director, Social Media Strategy at Slack
Sabrina has spent over 12 years figuring out what makes social actually work for a brand. She bridges the creative and analytical sides in a way that not everyone can pull off.
/in/sabrinabarekzai/
Toni Bird
Director, Social Media and Influencers at MongoDB
Toni spent years at Amazon and Stanford before turning her attention to B2B social. She’s the kind of operator who builds the infrastructure that lets good storytelling scale, quietly making everything run better.
/in/tonibird/
Mark Bilotta
Director of Social Media at AlphaSense
He’s been doing this long enough to know what actually works. Mark has built B2B programs for major tech brands and still believes the best content earns attention rather than just buying it.
/in/markbilotta/
Desirée Porcaro
Senior Director of Social Media at UKG
Desirée manages social, influencer marketing, and review sites, and she also chairs the board at SocialMedia.org, where senior social leaders from major brands come to think through the hard stuff together.
/in/dporcaro/
Jared Carneson
Head of Global Social. Senior Director at Adobe
Jared is obsessed with how culture, content, and community intersect online. He spends a lot of time thinking about what AI means for brand relationships and helping his team stay ahead of it.
/in/jaredcarneson/
Leslie Douglas
Director of Paid, Creative and Social at Intel
Leslie is an award-winning leader who runs global B2B campaigns and influencer partnerships while keeping the brand’s integrity intact. Leslie is equally at home in paid strategy and creative storytelling.
/in/lesliewadouglas/
Benjamin French Cobb
Director/Head of Social Media at Dropbox
He brings a wealth of experience from powerhouse brands like LinkedIn, Fidelity, and Reebok to his current role at Dropbox. By prioritizing influencer partnerships and intentional storytelling, he ensures the brand remains a distinctive and trusted voice within the digital workspace.
/in/benjamin-french-cobb
Nicole-Michele Traycoff
Social Media Marketing Manager at Comcast Business
She built the social-selling program from the ground up and has been weaving in AI tools ever since. Nicole sits at the intersection of PR, sales enablement, and cybersecurity, an unusual mix that turns out to be pretty powerful for driving B2B growth.
/in/nicolemicheletraycoff/
Amanda Gebhard
Associate Director, Enterprise Social Media at Boston Scientific
Amanda has spent fourteen years navigating some of the most regulated industries out there: healthcare, insurance, MedTech. She knows how to tell B2B stories that are both compliant and actually compelling
/in/amandagebhard/
Emily Vonakis
Social Media Manager at RTX
Emily builds culture-first social strategies that turn brands into communities and conversations into measurable growth. With 12+ years of experience, she’s led high-impact campaigns, grown audiences at scale, and elevated voices across enterprise, healthcare, and nonprofit organizations. She also invests deeply in mentoring the next generation of marketers, developing confident leaders alongside strong brands.
/in/emilyvonakis/
B2B Social Media Marketing Inspiration, Influence and Impact
The B2B marketing leaders on this list are the reason our industry keeps evolving. While many are still trying to conduct that “symphony in a hurricane,” these individuals have gone further than expected to implement strategies and playbooks that actually feel different to today’s audiences. They’re both surviving the turbulence and redefining how we fly through it.
In an era where visibility is no longer enough, brands need leaders who can create fresh ideas and build on a proven way of thinking. Right now, that means navigating the Complexity Crisis head-on. The marketers who rise above it will be those who stop chasing tactics in isolation and, instead, start building something more enduring. This shift requires a connected approach that earns trust, drives discovery, and delivers results that compound over time.
Are you ready to move beyond visibility and start being believed?
Check out the excellent post by Nick Nelson, The 8 Step B2B Social Media Marketing Plan You Need to Succeed in 2026.
If you’re ready to learn how your B2B brand can go beyond visibility to build trust and belief in the age of infinite content, explore the Best Answer Marketing Playbook.
And of course be sure to follow TopRank Marketing on our own social media accounts including LinkedIn, YouTube, Facebook, Instagram and Threads.
