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50 Top B2B Marketing Influencers 2016

Posted on Oct 18th, 2016
Written by Lee Odden
In this article

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    b2b marketing influencers

    First of all, Happy 10th Birthday to our favorite B2B Marketing Influencer, Ann Handley and the MarketingProfs B2B Forum team!

    Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees.

    There are a very small number of industry conferences that I look forward to attending year after year and the B2B Forum is at the top of that list. Many other B2B marketing practitioners and leaders that feel the same way and that’s why the content is so good year after year. MarketingProfs has built something solid both in terms of the event and the community.

    Being a part of that community is a special thing and it’s a joy to connect, collaborate and participate with so many top notch marketers. Our participation with this year’s event has touched on several levels ranging from Ashley and Tom from my team helping with some promotions and a presentation to the talk I’m giving on Thursday about activating B2B influencers and influencer marketing tools.

    Speaking of influencers, below is a list of 50 B2B marketing influencers speaking at B2B Forum that are sure to influence your knowledge about B2B.

    As always, lists are great to be on, but can’t include everyone. The ranking of this list is powered for the most part by Traackr, the influencer relationship management platform that we work with. The specific topic used to sort was of course, “B2B marketing” and we just had to start it off with the queen bee of B2B, Ann Handley herself.

    Here are 50 of the Top B2B Marketing Influencers:

    Ann Handley @marketingprofs
    Chief Content Officer, MarketingProfs

    Michael Brenner @brennermichael
    CEO, Marketing Insider Group

    Douglas Burdett @MarketingBook
    Principal, Artillery Marketing

    Lee Odden @leeodden
    CEO, TopRank Marketing

    Margaret Molloy @MargaretMolloy
    Global CMO & Head of Business Development, Siegel+Gale

    Matt Heinz @HeinzMarketing
    President & Founder, Heinz Marketing

    Doug Kessler @dougkessler
    Creative Director & Co-Founder, Velocity Partners

    Joe Pulizzi @joepulizzi
    Founder, Content Marketing Institute

    Jon Miller @jonmiller
    CEO and Co-Founder, Engagio

    Jason Miller @JasonMillerCA
    Senior Manager – Global Content Marketing, LinkedIn

    Carlos Hidalgo @cahidalgo
    CEO & Principal, ANNUITAS

    Ardath Albee @ardath421
    CEO & B2B Marketing Strategist, Marketing Interactions

    Jeffrey L. Cohen @jeffreylcohen
    Director, Content Strategy at Oracle Marketing Cloud

    Carlos Gil @CarlosGil83
    Global Head of Social Media, BMC Software

    Scott Brinker @chiefmartec
    President, ion interactive, inc.

    Mitch Joel @mitchjoel
    President, Mirum Agency

    Heidi Cohen @heidicohen
    Chief Content Officer, Actionable Marketing Guide

    Lauren Goldstein @laurenondemand
    VP Strategy & Partnerships, Babcock & Jenkins

    Christopher Penn @cspenn
    Vice President of Marketing Technology, SHIFT Communications

    Samantha Stone @samanthastone
    Founder & CMO, The Marketing Advisory Network

    Andy Crestodina @crestodina
    Strategic Director, Orbit Media Studios, Inc.

    Stephan Hovnanian @stephanhov
    Content Solutions Architect, Bambu (by Sprout Social)

    Jeremy Miller @StickyBranding
    Brand Builder, Sticky Branding

    Larry Kim @larrykim
    Founder & CTO, WordStream, Inc

    Steve Garfield @stevegarfield
    Investor, Writer, Humorist

    Jay Acunzo @jayacunzo
    VP of Platform, NextView Ventures

    Doug Bewsher @Dougino
    CEO, Leadspace

    Nick Westergaard @nickwestergaard
    Chief Brand Strategist, Brand Driven Digital

    Andrew Moravick @Amoravick
    Senior Research Associate, Marketing Effectiveness & Strategy, Aberdeen Group

    Scott Monty @scottmonty
    CEO, Co-Managing Partner, Brain+Trust Partners

    John Foley @johnfoleyjr
    CEO/CMO, interlinkOne/Grow Socially

    Andrea Vahl @andreavahl
    Social Media Consultant and Speaker, Social Media Consultant

    Amanda Nelson @amandalnelson
    Senior Manager AppExchange Content & Community, Salesforce

    Andrew Davis @drewdavishere
    CEO, Monumental Shift

    Tom Webster @webby2001
    Vice President, Strategy and Marketing, Edison Research

    Tamsen Webster @tamadear
    Founder and CEO Strategic Speaking

    Yoav Schwartz @yostar
    Co-Founder, Uberflip

    Paul Roetzer @paulroetzer
    Founder and CEO, PR 20/20

    Bob Ruffolo @BobRuffolo
    Founder and CEO, IMPACT Branding & Design LLC

    Jim Beretta @beretta
    President, Customer Attraction Marketing Consulting

    Dean Shaw @deanshaw
    Global Chat Program Manager, SAS Institute

    Marcus Sheridan @TheSalesLion
    President, The Sales Lion

    Oli Gardner @oligardner
    Co-Founder, Unbounce

    Sarah Lewis @sarahelizalewis
    Assistant Professor, Harvard University & Author of The Rise

    Michael Wesch @mwesch
    University Distinguished Teaching Scholar/Associate Professor of Anthropology, Kansas State University

    Erica McGillivray @emcgillivray
    Senior Community Manager, Moz

    Shane Snow @shanesnow
    Chief Creative Officer and Co-Founder, Contently

    Janet Driscoll-Miller @janetdmiller
    President, Marketing Mojo

    Chris Moody @cnmoody
    Content Marketing Leader, GE Digital

    Kristen Craft @thecrafty
    Director of Business Development, Wistia

    Thank you to all of the speakers who will be sharing their knowledge this week and especially to the team at MarketingProfs from Rob Zaleski to Ann Handley herself for creating such an amazing conference experience to look forward to.

    I know Ashley Zeckman, Caitlin Burgess, Leila De La Fuente and Amy Higgins from my team are looking forward to it!

    There will be plenty of Tweeting from @toprank @azeckman @caitlinmburgess @Leiladlf and @amywhiggins as well as liveblogging of the conference here on TopRank’s Online Marketing Blog. Be sure to check back for updates.