Welcome to the Spring/Summer Edition of B2B Marketers on the Move where we recognize B2B marketers who have been promoted or taken on new roles at new companies. Part of our industry engagement mission at TopRank Marketing is to help elevate the industry by putting a spotlight on talent. And posts like this is one of the ways we do that.
How has the B2B Marketing hiring environment changed since Q1, 2025?
The hiring landscape for senior B2B marketing roles in Q2 2025 is a bit of a paradox: despite a broader white-collar recession or “big freeze” and continued economic and political uncertainty, demand for experienced marketing leadership is very strong, with hiring for senior roles (Director and above) growing by 17.6% year-over-year in Q1 2025. This resilience is being driven by companies adjusting their hiring focus and investing in high-impact leaders who can manage the transformation happening within B2B.
Reports have shown that B2B marketing role hiring has become highly selective and is more focused towards performance-focused positions, which have been hard to fill. 93% of leaders saying it is a challenge to find professionals with the right mix of skills that combine business savvy, creative insight, and deep technical expertise.
B2B marketing leadership role opportunities for 2H 2025
It’s becoming clear that the B2B marketing leaders most in demand will be a “Systems Thinker“, someone who is a strategic architect who can orchestrate the entire revenue engine – especially with the impact of AI and most B2B transactions happening digitally. The demand for specific B2B marketing leadership skills will continue to increase with AI literacy, data storytelling, and change management capabilities becoming especially important. I think we’ll see a drop in reliance on traditional marketing credentials like degrees and more of an emphasis on demonstrated skills.
These are unprecedented times in so many ways from uncertainty in the business, political and social environment to along with continued disruption from AI. Marketers are looking for any insight on how to maintain stability let alone grow – both in marketing performance and their careers. In the Winter edition of B2B Marketers on the move, top B2B marketing influencers Ann Handley, Brian Solis and Jay Baer as well as several B2B marketing executives shared their advice on staying relevant in times highlighting opportunities for B2B marketers to improve in several areas including:
- AI Literacy and Moving Beyond Efficiency to Strategic Impact
- Outcome-Driven Thinking and Proving B2B Marketing Business Value
- Relationship Building
- Adaptability & Change Management
- Creativity as the Major Differentiator in B2B Marketing
- Emotional Intelligence & Human-Centric Marketing
You’ll find details on each of these 6 skills to build for B2B marketing leaders here.
Now, let’s take a look at B2B marketing leaders on the move for Spring/Summer 2025
50 B2B Marketers on the Move Spring / Summer 2025
Alejandra Phillips
Alejandra has joined Epsilon as Senior Director of GTM & Digital Execution, where she will lead integrated marketing strategy and execution across digital channels.
/in/alejandraphillips
Alex Asnovich
Alex has been appointed Vice President of Enterprise Marketing at Axon. He brings over two decades of global marketing leadership experience across B2B and B2C sectors.
/in/alex-asnovich-3484812
Allison Lesser
Allison has been promoted to Global Marketing Director at Verisign. She brings deep expertise in brand strategy, campaign development, and international marketing from over a decade of experience.
/in/allilesser
Amber Armstrong
Amber continues her rise at Salesforce with a promotion to Chief Marketing Officer of Salesforce Applications. She brings a strong track record of driving growth and innovation in enterprise marketing.
/in/ambarmstrong/
Ana Villegas
Ana is now on team Cisco as Vice President of Marketing. She brings extensive global marketing experience from previous leadership roles with a focus on digital transformation, demand generation, and brand strategy.
/in/villegasana/
Andy Ferron
Andy has risen to the position of Marketing Director, B2B Channel and Engagement Strategy at UnitedHealthcare. He brings deep experience in B2B marketing strategy, partner engagement, and healthcare communications.
/in/andyferron/
Bala Vishwanath
Bala has stepped into a new role as Chief Marketing Officer at SeekOut. He brings a strong mix of startup energy and enterprise marketing experience, with a track record of driving growth.
/in/balavishwanath/
Beatriz Mendoza
Beatriz is now Senior Director of Customer Growth at Microsoft. In this new role she brings deep expertise in customer marketing, lifecycle strategy, and growth programs from previous leadership roles.
/in/mendozabeatriz/
Beckie Orszula
Beckie is now Director of Digital Marketing at Flexera, where she leads digital strategy and performance marketing. She brings over a decade of experience driving demand and digital innovation across tech and B2B industries.
/in/beckieorszula/
Brianna Miller
Brianna has landed a new role as Director of Demand Generation at Cohere Health. She brings a strong background in growth marketing and lead generation from roles across healthcare and technology sectors.
/in/briannamill3r/
Cami Ragano
Cami has joined OffSec as Vice President of Global Marketing, where she’s leading efforts to scale brand visibility and demand worldwide. With a background in high-growth cybersecurity and tech companies, she brings a sharp focus on strategic marketing and global impact.
/in/cameron-ragano/
Caroline Couvillon
Caroline is now Senior Director of Global Ecosystem Marketing at LinkedIn. She brings deep experience in partner and ecosystem marketing from previous leadership roles.
/in/caroline-couvillon/
Chelsea Leverett
Chelsea has stepped into a new role as Director of Demand Generation at Safeguard Global. She brings a strong background in campaign strategy, digital programs, and pipeline growth across global B2B organizations.
/in/chelsealeverett/
Clint Poole
Clint has taken on a new role as VP of Global Marketing (Divisional CMO) for the Business Solutions Group at Bitdefender. He brings decades of leadership experience in brand, product, and integrated marketing.
/in/clintpoole/
Courtney Bowler
Courtney is now Director of Global Media Strategy at Salesforce. She brings a strong track record in media planning, brand strategy, and integrated marketing.
/in/courtneybrook/
Danielle Langer
Danielle has been promoted to lead Global Solutions Marketing at LinkedIn, where she’s driving go-to-market efforts for strategic customer segments. She brings a strong background in brand positioning, B2B messaging, and cross-functional execution.
/in/danielle-langer-6274933/
David Brozo
David has advanced to AVP of Segment Marketing at Verizon Business. With a focus on vertical strategy and enterprise growth, he brings deep experience in integrated programs and customer engagement from his tenure at Verizon.
/in/david-brozo-61327a50/
Deidre Wright
Deidre Wright has been promoted to Organic Social and Growth Marketing Director at Airship. She blends community building and brand voice development with performance-focused content strategy, building on previous leadership.
/in/deidrewright/
Elexis Weiss
Elexis Weiss is now Senior Director of Marketing at Vizient, Inc., where she leads strategic initiatives to engage healthcare organizations. She brings extensive experience across provider and supplier marketing from prior roles.
/in/elexis-weiss/
Elyssa Jaffe
Elyssa Jaffe has taken on a new role as Director of Marketing Events at HD Supply. She brings a strong track record in experiential marketing and driving customer connections through her event strategy experience.
/in/elyssa-jaffe-76292a14/
Emily Glaser-Galarneau
Emily has been promoted to AVP, Account-Based Marketing Operations Manager at U.S. Bank. She’s focused on scaling ABM programs and aligning marketing operations with enterprise sales goals, drawing from her long tenure at U.S. Bank.
/in/emilyglaser0/
Emily Sandison
Emily has joined Grammarly Business as Head of Demand Generation. She brings proven expertise in building pipeline through data-driven strategies and global campaign execution from previous roles.
/in/emilysandison/
Fanette Jobard
Fanette is now Director of Integrated Marketing at ThoughtSpot. She brings a global perspective to B2B demand generation, integrated programs, and performance marketing from her previous leadership roles.
/in/fanette/
Fred Studer
Fred has joined Sigma as Chief Marketing Officer. He brings decades of leadership experience in enterprise SaaS and a track record of driving brand and growth transformation.
/in/fred-studer-87036/
Hal Werner
Hal Werner has taken on a new role as Senior Manager of Digital Strategy & Optimization at BMC Helix. He specializes in marketing operations, performance analytics, and experimentation at scale, with previous experience at Mitel.
/in/halwerner/
Hannah Grap
Hannah has been promoted to SVP of Corporate Marketing and named Interim CMO at Sitecore. She brings expertise across brand, communications, and customer experience with a sharp strategic lens, building on previous leadership roles.
/in/hannahgrap/
Heather Ryan
Heather is now Director of Product Marketing at Workiva. She focuses on market positioning, solution messaging, and launching products that resonate with enterprise buyers.
/in/heathersryan/
Jane Bergos
Jane has taken on the role of Marketing Director at STG Logistics. She brings experience in brand building, strategic communications, and marketing leadership in logistics.
/in/jane-bergos/
Jen Reimels
Jen has joined Experian as Director of Portfolio Marketing. She brings expertise in developing integrated strategies that connect portfolio value to business outcomes.
/in/jen-reimels/
Jennifer Pengra-Wagner
Jennifer has been promoted to Global Marketing Center Director at 3M. She brings leadership in global marketing enablement, execution, and operational strategy from her long-standing tenure at 3M.
/in/jennifer-pengra-wagner-90736693/
Jessica Bricker
Jessica has been promoted to Marketing Director, Global ABM Channel Lead at SAP. She leads ABM and partner initiatives with deep experience in global B2B tech marketing, having held multiple roles within SAP.
/in/jessicabricker/
Julie Knight-Ludvigson
Julie is now Chief Marketing Officer at Smart Communications. She brings a bold, customer-focused approach to scaling enterprise marketing and brand growth.
/in/julieknightludvigson/
Karen Cormier
Karen has been promoted to Director of Global Marketing for Clinical Research and Integrated Campaigns at Thermo Fisher Scientific. She combines scientific expertise with marketing leadership to drive life sciences engagement, building on a strong career at Thermo Fisher.
/in/karenecormier/
Karianne Stinson
Karianne has been promoted to Senior Product Marketing Manager at Microsoft. She focuses on technical positioning and product storytelling to support enterprise solutions.
/in/kariannestinson/
Katie Fisher
Katie has been promoted to Head of Marketing, Americas Work Dynamics and Global Industries at JLL. She brings expertise in regional leadership, industry insights, and marketing innovation.
/in/katiecfisher/
Kelly Cooper
Kelly Cooper is now Director of AMS Marketing at Tricentis. She leads regional strategy and execution for enterprise software growth across the Americas.
/in/kellymcooper/
Keva Rogers
Keva has joined Quest Diagnostics as Marketing Director of Upstream Marketing for Health Plans. She brings a healthcare-first mindset and deep experience in market development.
/in/keva-rogers/
Kristen Ribero
Kristen is now VP of Marketing at unitQ. She brings a balanced mix of brand leadership, growth marketing, and GTM strategy across B2B tech.
/in/kristen-ribero-1281529/
Kristy Lynch
Kristy has been promoted to Senior Director of Partner Marketing at Dialpad. She brings channel expertise and a collaborative mindset to accelerate ecosystem marketing.
/in/kristy-lynch/
Kyle Lacy
Kyle Lacy is the new CMO at Docebo. He brings energy and innovation to SaaS marketing, backed by a strong record of leading high-growth teams.
/in/kylelacy/
Lauren Harper
Lauren is now Senior Growth Marketing Manager at LinkedIn. She focuses on full-funnel strategy, content, and integrated campaign performance.
/in/leharper/
Luke Kintigh
Luke has joined ServiceNow as Senior Integrated Content Strategist. He brings a journalistic mindset to enterprise storytelling and multi-channel strategy.
/in/lukekintigh/
Madhu Chikkerur
Madhu is now Director of Product Marketing – Service Solutions at PartsSource. She brings B2B healthcare marketing expertise with a focus on solution development and positioning, having previously worked at Baxter, Hillrom, HCSC and Hu-Friedy.
/in/madhuchikkerur/
Margie Shaw
Margie is now Director of Digital and Demand Generation at Fivetran. She leads growth marketing strategy, campaign development, and marketing operations.
/in/margiebutlershaw/
May Petry
May has taken on the role of CMO at MongoDB. She brings extensive enterprise experience with a focus on category leadership and brand differentiation.
/in/maygpetry/
Michelle Liro
Michelle is now Senior Vice President of Marketing at Coker. She brings a strong background in healthcare marketing transformation and growth strategy.
/in/michelleliro/
Miguel Escamilla
Miguel has joined Anthropic as Head of Marketing Strategy & Ops. He brings a data-forward approach to marketing operations, planning, and business intelligence.
/in/miguescamilla/
Rayna Naclerio
Rayna is now Director of Web Performance at Justworks. She specializes in site optimization, digital experience, and conversion strategy.
/in/raynanaclerio/
Ryan Smith
Ryan has taken on a new role as Director of Customer Marketing at Forescout Technologies Inc. He focuses on customer lifecycle programs, advocacy, and retention strategy.
/in/ryandanielsmith/
Tenny Andriassian
Tenny has been promoted to VP of Corporate Marketing at ServiceTitan. She leads brand, communications, and executive engagement with a results-driven approach.
/in/tenny-andriassian/
Congratulations to all!
To elevate your B2B Marketing skills, be sure to connect with us on our new video podcast, Beyond B2B Marketing where we connect with top B2B marketers like the B2B champions on this list to uncover how modern B2B marketers are breaking free of boring B2B, integrating AI while maintaining humanity, elevating their craft and beyond.
