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50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

Posted on Oct 7th, 2020
Written by Lane Ellis
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    2020 CMWorld 50 Content Marketing Influencers

    The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world’s strongest content marketing events, and for this unusual year Content Marketing World is entirely virtual.

    Readers of our blog know we have a long history with the conference starting at the beginning, with 10 years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

    A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2020 speakers.

    List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year’s Content Marketing World conference using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other platforms.

    The focus topic in question is most definitely “content marketing,” and everyone included on this list is:

    • A speaker at #CMWorld 2020
    • Ranked in the top-50 for “content marketing” according to relevance, resonance, reach and audience metrics

    CMWorld 2019 Influencer network

    People always thank me for including them in these lists and there’s no thanks to be given other than to the people who worked hard sharing useful knowledge about content marketing to their social channels, in blogs, videos, podcasts, and online in general.

    Many thanks go to all the people who are actively sharing knowledge about content marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a starting point to help expand your content marketing universe.

    In this year’s list there are familiar faces and quite a few new entries. We plan to learn new lessons from these 50 content marketing influencers and hope you’ll do the same throughout the rest of the year and into 2021 and beyond.

    50 Content Marketing Influencers Speaking at CMWorld 2020


    Julia McCoy @JuliaEMcCoy
    CEO, Express Writers
    Presenting: How to Build an Online Audience Through Powerful, Consistent Search Optimized Content Creation


    Christopher Penn @cspenn
    Co-Founder & Chief Data Scientist, Trust Insights
    Presenting: Practical Applications of AI in Content Marketing


    Lee Odden @leeodden
    CEO, TopRank Marketing
    Presenting: Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands


    Michael Brenner @BrennerMichael
    Content Marketing Agency CEO & CMO Influencer, Marketing Insider Group
    Presenting: Content Optimization & Distribution Strategies – Mapping Content to the Buyer Journey (and ROI)

    Pam Didner

    Pam Didner @PamDidner
    Author, Founder & VP of Marketing, Effective Sales Enablement
    Presenting: 3 Trends You Can’t Ignore As a Content Marketer
    Presenting: Ask Me Anything With Pam Dinner


    Christoph Trappe @CTrappe
    Chief Content & Marketing Officer, The Authentic Storytelling Project
    Presenting: How to Make Sure Your Company Ranks in Voice Search


    Ann Handley @MarketingProfs
    Chief Content Officer, MarketingProfs
    Presenting: Ask Me Anything With Ann Handley
    Presenting: Precedented: 5 Principles of the Last Chaotic 10 Months That Are the Very Key to Content Marketing Success in the Next 10 Years


    Viveka Von Rosen @LinkedInExpert
    Co-Founder & Chief Visibility Officer, Vengreso
    Presenting: Ask Me Anything With Viveka von Rosen
    Presenting: Why Your B2B Sales Force Should Be Your Greatest Content Distribution Channel

    Bernie Borges

    Bernie Borges @bernieborges
    Chief Customer Officer, Vengreso
    Presenting: How to Develop an Account Based Podcasting Content Plan that Drives Revenue


    Robert Rose @Robert_Rose
    Chief Strategy Advisor, Content Marketing Institute
    Presenting: Architecting Desire: A New Strategy for Content Marketing for the Next Ten Years
    Presenting: Ask Me Anything With Robert Rose
    Presenting: Content Marketing 101 – Let’s Begin
    Presenting: Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients
    Presenting: Welcome to Content Marketing World 2020

    Dennis Shiao

    Dennis Shiao @dshiao
    Marketing Consultant, Attention Retention
    Presenting: The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy

    Erika Heald

    Erika Heald @SFerika
    Marketing Consultant, Erika Heald Consulting
    Presenting: Content Marketing for Marketing Agencies: Make Your Services Sing


    Melanie Deziel @mdeziel
    Chief Content Officer, StoryFuel
    Presenting: Ask Me Anything With Melanie Deziel
    Presenting: More Brain, Less Storm: The Power Of The Creative Process


    Andrea Fryrear @AndreaFryrear
    Agile Marketing Coach & Trainer, Co-Founder, AgileSherpas
    Presenting: Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects


    Jay Baer @jaybaer
    Founder, Convince & Convert
    Presenting: Ask Me Anything With Jay Baer
    Presenting: Courageous Content: 6 Ways to Get Noticed Amidst the Noise

    Jay Acunzo

    Jay Acunzo @jayacunzo
    Founder, Marketing Showrunners
    Presenting: Start Here: How to Make Things that Make a Difference by Changing How You Begin


    Andy Crestodina @crestodina
    Co-Founder & CMO, Orbit Media Studios
    Presenting: Google Analytics for Content Marketers: How to Optimize Content for Traffic and Conversions
    Presenting: SEO Workshop

    A. Lee Judge

    A. Lee Judge @ALeeJudge
    Co-Founder & CMO, Content Monsta
    Presenting: Ask Me Anything With A. Lee Judge
    Presenting: Be Content


    Jonathan Crossfield @Kimota
    Content Writer & Storyteller, Freelance
    Presenting: Show Your Work: How to Become a Fact-Checking Pedant (and Why You Should)
    Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs


    Kathy Klotz-Guest @kathyklotzguest
    Founder, Keeping It Human
    Presenting: Fearless Content Teams: Creating a Safe Place for Unsafe Ideas

    Joe Pulizzi

    Joe Pulizzi @JoePulizzi
    Founder, Content Marketing Institute
    Presenting: Ask Me Anything With Joe Pulizzi
    Presenting: Keynote – Where Do We Go from Here? Disney, Diversification & The New Marketing Business Model


    Brian Fanzo @iSocialFanz
    Virtual Keynote Speaker, iSocialFanz
    Presenting: What Podcasting & TikTok Can Teach Us About Creating Empathetic Content!

    Amy Balliett

    Amy Balliett @AmyBalliett
    Founder & CEO, Killer Visual Strategies
    Presenting: Marketing to Gen V: Engaging the Visual Generation


    Rich Schwerin @Greencognito
    Senior Content Strategist, Autodesk
    Presenting: The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy


    Amanda Todorovich @amandatodo
    Senior Director of Digital Marketing & Health Content, Cleveland Clinic
    Presenting: #CMWorld Cleveland Clinic Health Summit
    Presenting: The Test of Time: Long-Term Success at the Cleveland Clinic


    Zari Venhaus @zvenhaus
    Director of Corporate Marketing Communications, Eaton
    Presenting: Developing Global Content for Local Audiences


    Amber Naslund @AmberCadabra
    Principal Consultant, Content Solutions, LinkedIn
    Presenting: Digital Doubt: Fighting Imposter Syndrome in a Hyperconnected, Content-Saturated World


    Luvvie Ajayi Jones @iLuvvit
    New York Times Bestselling Author & CEO, AweLuv Inc.
    Presenting: Keynote


    Nancy Harhut @nharhut
    Co-Founder & Chief Creative Officer, HBT Marketing
    Presenting: 10 Human Behavior Hacks that Make Your Email Crazy Effective

    Andrew Davis

    Andrew Davis @DrewDavisHere
    Keynote Speaker & Best-Selling Author, Monumental Shift
    Presenting: Ask Me Anything With Andrew Davis
    Presenting: Limit Less: How Successful Brands Increase Their Revenue, Generate More Leads, and Spread Their Message in a Crowded Marketplace


    Cathy McKnight @cathymcknight
    VP of Strategy & Consulting, The Content Advisory
    Presenting: Learn How to Move from Mayhem to Momentum by Building a Content Strategy
    Presenting: Technology Forum: From Figuring Out Your Audience to Gaining Market Share – A Tech Company’s Guide to Effective Content Marketing


    Tamsen Webster @tamadear
    Founder & Chief Message Strategist, Find The Red Thread
    Presenting: Ask Me Anything With Tamsen Webster
    Presenting: Pressure Test Your Message


    Val Swisher @valswisher
    Founder & CEO, Content Rules, Inc.
    Presenting: The Personalization Paradox


    Giselle Abramovich @GAbramovich
    Executive Editor of Enterprise Thought Leadershhip, Adobe
    Presenting: Trade Secrets: How the World’s Most Successful Content Marketers Deliver Results


    Tim Riesterer @TRiesterer
    Chief Strategy Officer, Corporate Visions
    Presenting: Account Expansion: The Conversations, Content & Collaboration that Grow Customers


    Sydni Craig Hart @SydniCraigHart
    CEO, Smart Simple Marketing
    Presenting: Ask Me Anything With Sydni Craig-Hart
    Presenting: Compelling Multicultural Marketing: What You’re Missing, What’s Working Now and How to Get Results

    Ardath Albee

    Ardath Albee @ardath421
    Interim VP of Marketing, Modus
    Presenting: Account Expansion: The Conversations, Content & Collaboration that Grow Customers
    Presenting: Take a Sales Enablement Approach to RevOps
    Presenting: Use Serial Storytelling to Drive Demand for Complex Solutions


    Liz Willits @lizwillits
    Founder, Liz Willits
    Presenting: Email Automation Crash Course: How to Create Emails People Want to Read


    Zontee Hou @ZonteeHou
    Head of Strategy, Convince & Convert
    Presenting: Financial Services Forum


    Maureen Jann @NeoLuxeMo
    Chief Marketing Strategist, NeoLuxe Marketing
    Presenting: Content Marketing for Marketing Agencies: Make Your Services Sing
    Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs


    Doug Kessler @dougkessler
    Creative Director & Co-Founder, Velocity Partners Ltd
    Presenting: Let’s Steal from The World’s Most Awesome Content


    Jared Johnson @jaredpiano
    Founder & Content Producer, Shift.Health Network
    Presenting: #CMWorld Cleveland Clinic Health Summit


    Ashley Zeckman @azeckman
    Senior Director, Inprela Communications
    Presenting: Staying Power: How Authentic Storytelling can Transform Your Marketing from One-Hit Wonder to Lasting-Legend


    Ahava Leibtag @ahaval
    President, Aha Media Group
    Presenting: Writing with No Respect: Find Out What it Means to Me


    Christine Michel Carter @cmichelcarter
    Strategy Consultant, Minority Woman Marketing LLC
    Presenting: Ask Me Anything With Christine Carter
    Presenting: Creating Authentic Content for a $1.5 Trillion Audience


    Carmen Hill @carmenhill
    Principal Content Strategist & Writer, Chill Content
    Presenting: Combining Story + Structure to Create a Sustainable Content Marketing Strategy


    Laura Ramos @lauraramos
    VP & Principal Analyst, Forrester Research
    Presenting: Drive Your Content Transformation From The Bottom Up


    Shafqat Islam @shafqatislam
    Co-Founder & CEO, NewsCred
    Presenting: Ask Me Anything with Shafqat Islam & Alex Cheeseman
    Presenting: Beyond Breaking the Rules: Why Connections in Marketing Matter More Than Ever


    Jennifer Jordan Robustelli @jenastelli
    VP & Head of Content, USA, Babbel
    Presenting: Flood The Zone! A New System For Creating Compelling Social Video


    Jacquie Chakirelis @JacquieChak
    Director of Digital Strategy, Quest Digital

    Even the best statistical analysis, no matter how deep and well-researched, can only take you so far in finding the people who you’ll consider the most helpful and influential in your daily professional marketing lives, which is why we’d love it if you’d please share the name of content marketers that influence you most in the comments section below.

    To further your own content marketing expertise, here’s a bonus list of some of our best recent posts about content marketing:

    If you’d like to learn more about creating a successful B2B influencer marketing campaign, you’re in luck! Our CEO Lee Odden will be presenting at Content Marketing World on the topic. Here are the details:

    Tuesday, October 13th – 4:00pm – 4:30pm Eastern
    Workshop with Lee Odden & Ursula Ringham, Global Head of Influencer Marketing at SAP
    Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands

    We hope to see you virtually at the Content Marketing World conference, and be sure to follow us on Twitter at @toprank for real time updates during the conference.