Lee Odden is the founder and CEO of TopRank Marketing, a B2B marketing agency working with many of the top business companies in the world to deliver strategic, creative and results-focused Best Answer Marketing solutions.
Lee leads the B2B marketing team that
- Has provided strategic SEO, content and recently GEO consulting to the most popular business social network in the world over the past 13 years.
- Managed the LinkedIn profiles and engagement for executives at one of the largest telecommunications brands in the world.
- Architected the B2B social influencer campaign that won the overall best use of influencer marketing at Content Marketing Institute’s Content Marketing Awards.
- Has published 4 (soon to be 5) original research reports on B2B Influencer Marketing.
Lee has presented on B2B content, search and influencer marketing at hundreds of marketing conferences in 20 different countries while also being recognized for his expertise in the Wall Street Journal, The Economist and Forbes.
As author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Lee is a prolific blogger with thousands of articles on TopRank’s B2B Marketing Blog and he’s also host of the Beyond B2B Marketing podcast. Lee is on a mission to elevate the B2B marketing industry with creativity, humanity and impact while helping B2B companies become Best Answer Brands.
Check out Lee’s blog posts here, listen to the Beyond B2B Marketing podcast here, connect with him on LinkedIn or through our contact form.
