Content Marketing World (CMWorld) is next week, October 5-6 in Denver. I’ll be there, wearing a bit of B2B Marketing orange — will you?
If you are like most conference attendees, you pick out 1-2 sessions ahead of the event and save the other decisions until you are in the convention center which can end up being a bit chaotic. It’s OK; we’ve all been there.
Let me help you out. I’ve picked out my top nine B2B marketing sessions that you won’t want to miss. Plus, I have a few bonus sessions that piqued my interest that my fellow B2B marketers might be interested in too.
My Top CMWorld Session Pick
Of course I am biased, since this session is presented by TopRank Marketing’s CEO, Lee Odden. A lot of B2B marketers are looking for ways to get the most impact out of their marketing investments while also finding ways to create truly unique and valuable content for improved AI search visibility. Lee’s session, B2B Thought Leadership That Drives Brand, Demand and Revenue Outcomes will deliver those insights. Lee’s presentation will cover how the integration of research-based thought leadership with industry influencers and experiential content drives full-funnel results from brand awareness to demand generation to revenue impact. Mark this session happening on Tuesday, October 6 at 2:00pm in the app, so you don’t miss it.
8 More Must-See CMWorld Sessions for B2B Marketers
Brand Demand Starts With Letting Go: The Case for Unscripted Storytelling
Monday, October 5 | 10:45am – 11:15am
Speakers: Marla Davies (Zoom), John Henion (Moonshiner Media)
We all know people trust people more than they trust brands. Learn how the Zoom team built brand content around human stories.
From Competitive Tool Users to Brand Converts: Building a B2B Influencer Program within a Niche Technical Market
Monday, October 5 | 10:45am – 11:15am
Speakers: Julie Weber (Siemens EDA), Staci Bradbury (Siemens EDA)
Launching a B2B influencer marketing program can feel like a daunting task, especially when your audience is a highly specialized group such as electrical engineers. Siemens shows how their biggest challenge of aligning influencers with competitive tools became their biggest advantage.
The New B2B Playbook: Built for Ghosts, Bots and Dark Social
Monday, October 5 | 11:30am – 12:00pm
Speakers: Lauren Yanez (Brightspot), Jessie Kennedy (Brightspot)
GenAI and dark social have changed how buyers research vendors. Brightspot walks through the playbook they rebuilt in response
Insight Before Content: How Customer Problems Became a Growth Engine That Scales
Monday, October 5 | 2:00pm – 2:30pm
Speakers: Zari Venhaus (Eaton), Guzide Ozcan Bacimer (Eaton)
Take a look behind an award-winning program. The team at Eaton shares a framework for identifying the right customer problem, organizing content around buyer decisions, and operationalizing it across teams and systems.
B2B Webinars Haven’t Evolved as Fast as Audience Behavior
Monday, October 5 | 2:45pm – 3:15pm
Speaker: Brian Cleary (NSF)
Let’s face it. We all miss webinars and we multitask during them. Brian Cleary of NSF shares new webinar formats and a framework for holding attendee attention.
Trusted by AI. Chosen by Buyers. – Introducing the B2B AI Authority Index
Tuesday, October 6 | 10:15am – 10:45am
Speaker: Jane Qin Medeiros (Informa TechTarget)
Informa TechTarget introduces the B2B AI Authority Index, a diagnostic that scores how well your brand influences buyers who use AI tools during research, and the S.I.G.N.A.L. framework for fixing the weak spots it finds. You will leave knowing where your brand stands and what to fix first.
Insight-Led Storytelling: How DHL Supply Chain Turned Research into a Scalable B2B Content Engine and Business Driver
Tuesday, October 6 | 11:00am – 11:30am
Speakers: Lesley Aldrich (DHL Supply Chain), Olivia Montell (DHL Supply Chain)
Content marketers everywhere face a familiar challenge: being told what to create instead of leading the strategic narrative. DHL Supply Chain’s marketing team used original research to set the content agenda themselves. This session walks through how.
LinkedIn Means Business: Inside the B2B Creator Boom
Tuesday, October 6 | 2:45pm – 3:15pm
Panelists: Heike Young (Heike Young, Inc.), Zoe Hartsfield (The Little Ghost), Obaid Durrani (The Craft and the Code)
Heike Young, Zoe Hartsfield and Obaid Durrani discuss how B2B creators and influencers reach new audiences on LinkedIn, and what marketers can take from their approach.
Bonus Interactive Session Ideas
New this year is an Ask Me Anything track and interactive sessions with some of CMWorld’s most sought-after speakers. You can get some 1:1 time with Robert Rose, Joe Pulizzi, Bennie Johnson, Heike Young, Melanie Deziel, and others. Take a look at the schedule for your options. My advice: get your questions ready on the plane.
Connecting at CMWorld
The community you make at Content Marketing World will help you throughout the year. At lunch, the tables are marked by interest. Look for the B2B marketing or other key topics, so you can connect with and learn from other like-minded marketers.
TopRank Marketing has presented at, collaborated with, and promoted Content Marketing World since the first event. In fact, our CEO Lee Odden has presented every year for 16 years in a row. Over those years, we’ve seen many amazing marketers, writers, and strategists return to trade ideas, compare results, and meet the people whose work they read all year. That is what we love about the CMWorld community.
In 2026, spending 2-3 days in Denver with peers who care about the craft of marketing is a practical investment. Content Marketing World is a great experience. You will leave with new contacts, tested ideas, and answers from people who have solved the problem on your desk right now. If you’re attending, be sure to connect with Lee and I.
See you in the Mile High City!
