This Fall 2025 edition of B2B Marketers on the Move is our final installment this year celebrating marketers who have taken on new roles at new B2B organizations or who have been promoted at their current company. As part of TopRank Marketing’s efforts to elevate the B2B marketing industry, we’re committed to putting a spotlight on talent and B2B Marketers on the Move is one way to do just that.
This year has been a mix of change, challenge and also opportunity for the B2B marketing labor market. Earlier in the year, there was a notable skills gap between what B2B companies need and the skills available because of advances in AI and increased pressure to perform. Mid-year we found B2B companies with increased demand for hiring senior B2B marketing positions but with increased expectations, the difficulty in filling roles continued.
Now that we’re in the 4th quarter of the year, the US labor market for marketing roles has slowed and according to a Q2 marketing jobs report from Taligence and a marketing hiring trends report from Robert Half, companies have become even more selective, focusing on senior and specialized talent, especially in growth marketing, product marketing, video content strategy, and analytics.
Freelance and contract hiring seems to be on the rise as more companies look for flexibility with tighter budgets. From a skills standpoint, expectations are changing pretty fast, especially with AI literacy, data-driven storytelling, and workflow/automation skills now becoming requirements rather than “nice to haves”. We’re seeing this play out first-hand in our own hiring and resourcing.
Looking towards 2026, Forrester reports that 83% of B2B marketing decision-makers expect an increase in investment over the next 12 months, which is a good indicator that marketing hiring should start to recover. Growth will continue to concentrate on roles that combine strategy, data, and creativity.
Given our focus on Best Answer Marketing, I may have a bias towards this, but marketing jobs are evolving toward roles that can combine human creativity and inspiration with data and technology into elevated, trusted content experiences that are easily found everywhere buyers are looking – all managed by a unified analytics platform.
So which B2B marketers represent these new specialized and senior level skill sets? Please join me in congratulating the following 50 B2B marketers on the move!
50 B2B Marketers on the Move Fall 2025
Sharma Suruchi
Sharma has been elevated to VP of Marketing at Zscaler. She is an ex-Googler with an engineering background and more than a decade of expertise in demand generation, product marketing, ABM and digital transformation.
/in/sharmasuruchi
Stephanie Losee
Stephanie has joined Salesforce as Director and Executive Editor. She previously built content programs at Dell, Politico, Visa and Autodesk, blending journalism and marketing to drive thought leadership at scale.
/in/stephanielosee
Josh Mueller
Josh has stepped into the role of Chief Marketing Officer at Candescent. Formerly SVP of Global Marketing at Dun & Bradstreet, he is known for modernizing digital strategy, leading cross-functional teams and data-driven personalization.
/in/joshmueller
Jonathan Soffin
Jonathan is now CMO in the financial solutions industry at Marqeta. He was previously in senior product marketing leadership roles at Blackhawk Network, ADP, Green Dot and Nestle.
/in/jonathan-soffin-a6ba22/
Steve Kearns
Steve has joined Jasper as Head of Customer Evangelism & Community-Led Growth. He spent nearly a decade at LinkedIn leading content for LinkedIn Ads and is recognized for building community-led strategies that fuel advocacy.
/in/stevekearns3
Jessica Hreha
Jessica has been appointed Director of Marketing AI Transformation at Veeam Software. She founded the first Marketing AI Council at VMware and is a leader in scaling generative AI adoption with responsible frameworks.
/in/jessicahreha
Peter Linder
Peter has advanced to Head of Thought Leadership Americas at Ericsson. A top 5G evangelist and LinkedIn tech influencer, he is recognized for making complex technologies accessible through digital marketing and thought leadership.
/in/peterglinder
Christi Beard
Christi has advanced to Director of Marketing Campaigns & Integrated Marketing at Cisco. She brings years of experience orchestrating cross‑channel campaigns and aligning brand and demand strategies across complex enterprise portfolios.
/in/cdbeard/
Sheri Butts
Sheri has been appointed Sr. Director of Demand Generation at SponsorUnited. She previously led demand programs for SaaS companies and is known for building scalable, multichannel funnels that convert awareness into revenue.
/in/sheributts
Evan Reiss
Evan has been promoted to Senior Vice President of Marketing at Foxit Software where he previously held GTM focused roles as VP Marketing and Director of Product Marketing.
/in/evan-reiss-4069b827/
Monique Sutton
Monique has advanced to the role of Advanced Compute Solutions, North America Category 4P Manager at HP. In her previous role she spearheaded go-to-market strategies across multiple channels as Global Omnichannel Marketing Manager.
/in/monique-sutton/
Rebecca Garrett
Rebecca has joined Splunk as Sr. Event Content Manager. She has produced event content and executive programs for technology firms, focusing on thought leadership and audience engagement.
/in/rebeccagarrett
Josh Peters
Josh has been named Vice President of Global Data Partnerships and Strategy at Bombora. A veteran of the data and martech space, he has forged alliances that unlock customer insights for B2B marketers worldwide.
/in/joshspeters
Erin Kerns
We are happy to share that Erin has taken on a new role as Senior Account Manager here at TopRank Marketing. She leverages her background in client services and digital campaign execution to deliver strategic programs for enterprise B2B brands.
/in/erin-walton-kerns-a483557/
Adrianna Burrows
Adrianna has been named Chief Marketing Officer at Avalara. Formerly a senior marketing leader at major tech companies, she specializes in global brand strategy and integrated product marketing.
/in/adrianna-burrows-7abb2a4/
Heather Cmiel
Heather has joined Rad AI as Vice President of Marketing and Communications. With deep experience in healthcare and AI communications, she blends strategic messaging with brand storytelling.
/in/heathercmiel/
Tim Asimos
Tim has taken on the role of Chief Marketing Officer at Timmons Group. A Certified Professional Services Marketer, he has spent his career modernizing AEC marketing and leading digital transformation initiatives.
/in/timasimos/
Heather Timney
Heather has moved up to Senior Customer Marketing Manager at Sumo Logic. She previously led customer advocacy programs and excels at driving engagement and retention through targeted communications.
/in/heathertimney/
Mel Coleman
Mel has been appointed to lead Executive Communications at NVIDIA. Drawing from years of experience crafting narratives for senior leaders in tech, she specializes in strategic messaging and thought leadership.
/in/melissaoliviac/
Lisa Hackbarth
Lisa has advanced to Director of Marketing Strategy at ECI Software Solutions. She brings a background in product marketing and strategic planning, aligning marketing initiatives with business objectives.
/in/lisahackbarth
Bill Hobbib
Bill has joined DemandScience as Chief Marketing Officer. An experienced marketing leader in B2B data and analytics, he is adept at positioning products and building demand for growth‑stage companies.
/in/billhobbib
Meghan Attreed Halaszynski
Meghan has taken on the role of VP of Content & Communications at Medallia. She previously led content marketing and communications teams, focusing on elevating brand voice and customer storytelling.
/in/mahalas/
Christyn Putulowski
Christyn has been appointed Vice President of Revenue Marketing at Avalara. She has built high‑performing demand and field marketing teams that drive pipeline and revenue through account‑based strategies.
/in/christynputulowski/
Smita Wadhawan
Smita has taken on the role of Global Chief Marketing Officer at Constant Contact. She brings expertise in product-led growth and community marketing from her leadership roles in SaaS and SMB platforms.
/in/smitawadhawan/
Paige O’Neill
Paige has been appointed Chief Marketing Officer at Culture Amp. Formerly CMO at digital experience firms, she’s known for human‑centric brand storytelling and scaling growth for SaaS companies.
/in/paigeoneill/
Michael Atalla
Michael has joined UiPath as Chief Marketing Officer. He brings decades of marketing leadership from enterprise software companies, specializing in global go‑to‑market and ecosystem engagement.
/in/michaeljatalla/
Laura Marx
Laura has been elevated to Chief Marketing & Growth Officer at RSA Security. A longtime marketing leader within the company, she oversees brand, demand and customer growth initiatives for the cybersecurity firm.
/in/lmarx/
Claire Trimble
Claire has taken on the role of Chief Marketing Officer at SecurityScorecard. She previously led marketing at other cybersecurity firms and is adept at driving data‑driven marketing and analyst relations.
/in/claire-trimble-60a34955/
Garnor Morantes
Garnor has joined Equinix as Senior Manager of Customer Advocacy. At LinkedIn he pioneered always-on influencer programs, emphasizing long-term community relationships over transactional campaigns.
/in/garnormorantes/
Jenny Victor
Jenny has been appointed Chief Marketing Officer at Zywave. She brings experience from leadership roles in SaaS marketing, focusing on go‑to‑market strategy for insurance and financial services solutions.
/in/jbvictor/
Katie Strout
Katie has been elevated to Chief Marketing Officer at Highspring. Known for scaling marketing for growth‑stage companies, she combines product marketing and brand expertise to accelerate revenue.
/in/katie-strout/
Katherine Klingler
Katherine has joined Earnix as Global Chief Marketing and Communications Officer. She previously led marketing for financial services technology firms and excels at brand communications and market expansion.
/in/kathyklingler/
Eve Chen
Eve has been appointed Chief Marketing Officer at cliexa. With a background in healthcare and biotech marketing, she specializes in launching digital health solutions and driving adoption.
/in/evechen/
Vitali Edrenkine
Vitali has joined Rimkus as Chief Marketing Officer. He brings experience in engineering services marketing and is adept at building brand awareness and demand across technical industries.
/in/edrenkine/
Liz Walton Egan
Liz has advanced to Chief Marketing Officer at Chainguard. She previously led marketing strategy and go‑to‑market for open-source security products and is focused on growing brand presence.
/in/elizabethwaltonegan/
Kerrie Jordan
Kerrie has been elevated to Chief Marketing Officer at Epicor. She combines deep product marketing experience with industry knowledge to drive go‑to‑market and revenue for ERP solutions.
/in/kerriejordan/
Gavino Gonzalez
Gavino has stepped into the role of Sr. Director of Demand Generation at Pluralsight. With a background in B2B tech marketing, he specializes in orchestrating campaigns that accelerate customer acquisition.
/in/gavinogonzalez/
Emily Jacobs
Emily has joined TransUnion as Senior Director of Marketing Strategy. She brings expertise in strategic planning and analytics, using data to inform messaging and go‑to‑market decisions.
/in/emily-s-jacobs/
Gwen Knudsen
Gwen has been named Sr. Director of Segment Marketing at UserTesting. She has deep experience tailoring messaging and programs to specific buyer segments and driving product adoption.
/in/gwen-knudsen-b1a5103/
Kevin Chow
Kevin has joined Todyl as Web and Digital Director. He brings deep experience in SEO and digital marketing leadership from roles at Red Canary, A Cloud Guru and other tech companies.
/in/kevinjchow
Derrick Wheeler
Derrick has been named Director of SEO at SAP Concur. A veteran SEO strategist, he previously spent nine years at Microsoft driving global search programs that delivered hundreds of millions in cost savings and growth.
/in/derrickwheeler
Joshua West
Joshua has taken a new role as Director of Product Marketing at Lumen Technologies. He was previously with the AI Business Solutions group at Microsoft focused on ABM programs.
/in/joshuawestmba/
Clare Fromme
Clare has joined Zendesk as Senior Director of Web Marketing. She previously led digital marketing and web strategy efforts, focusing on conversion optimization and user experience.
/in/clarefromme/
Jordan Hamm
Jordan has been appointed Director of Brand Strategy at Mimecast. He brings experience developing brand narratives and creative campaigns that position cybersecurity solutions in the market.
/in/jordanmhamm/
Karen Prober
Karen has taken on the role of SVP of Corporate Marketing at SentinelOne. With a track record in high‑growth security companies, she oversees corporate communications, brand and demand functions.
/in/karenproberhochhauser/
Kael Kelly
Kael has been elevated to VP of Marketing Operations and Growth Marketing at Avalara. He is known for building scalable operations, integrating MarTech and analytics to fuel growth.
/in/kaelkelly/
Ash Parikh
Ash has been appointed Chief Marketing Officer at Absolute Security. A seasoned cybersecurity marketing executive, he specializes in go‑to‑market strategy, brand positioning and demand generation.
/in/ashparikh/
Kim Sergent
Kim has taken on the role of Vice President of Demand Generation & Global Marketing Operations at Agilysys. She excels at building data‑driven demand engines and aligning marketing operations across regions.
/in/kimsergent/
Christopher Watkins
Christopher is now Director, Content – North America at Sage leading a new content presence in the U.S.. He was previously with KPMG focusing on Executive Visibility Marketing and previous leadership roles in content and social media.
/in/christopherbw/
Aja Frost
Aja has been promoted to Sr. Director of Global Growth & Paid at HubSpot. After leading HubSpot’s SEO and blog programs, she now oversees paid acquisition and growth marketing on a global scale.
/in/ajafrost/
Congratulations to all!
To elevate your B2B Marketing skills, be sure to connect with us on our podcast, Beyond B2B Marketing where we connect with top B2B marketers from companies like LinkedIn, IBM, MarketingProfs, Pavilion, StackAdapt, and more, to uncover how modern marketers are breaking free of boring B2B, integrating AI while maintaining humanity, elevating their craft, finding inspiration and beyond. Upcoming episodes of Beyond B2B include executives from Microsoft, ServiceNow and Salesforce.
