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B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp To Its Workplace Platform, & The Role Of Timing In B2B Marketing

Posted on Jan 28th, 2022
Written by Lane Ellis
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  • B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp To Its Workplace Platform, & The Role Of Timing In B2B Marketing
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    2022 January 28 Cyance Chart

    Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers? [Survey]
    79 percent of B2B marketers have said that their website registration forms are the most effective customer and prospect data-gathering tactic, followed by 54 percent who said content downloads from dedicated landing pages, and 47 percent who said in-person events, according to recently-released survey data. MarketingCharts

    B2B sellers deal with challenges of online customer experience
    Half of B2B sellers see budget and supply chain improvements as the largest challenges they’re likely to face in 2022, with 47 percent noting that data management will be among their top issues during the year ahead, according to newly-reased survey data of interest to digital marketers. Digital Commerce 360

    “Collaboration is the future of business. I think the only way forward is to really be able to understand what your colleagues in marketing, customer service, or procurement are going through on a day-to-day basis.” @bevictoryus Share on X

    Meta Announces Planned Integration of WhatsApp into its Workplace Platform
    Facebook and Instagram parent firm Meta has announced forthcoming integration of its WhatsApp mobile communications technology into Meta’s enterprise Workplace platform, in efforts aimed at providing greater mobile reach, the firm recently announced. Social Media Today

    TikTok the Top Social Platform for Increased Marketer Investment This Year
    TikTok was joined by YouTube, Instagram, Amazon, Twitch, Google, and LinkedIn as the top platforms for marketing investment in 2022, according to newly-released survey data. Some 84 percent of marketers said that they plan to increase investment in TikTok this year, 66 percent in YouTube, and 64 percent in Instagram, the survey showed. MarketingCharts

    New Survey Shows that Social Media Users are Increasingly Concerned About Data Privacy [Infographic]
    69 percent of U.S. adults have deleted or considered getting rid of a social media account due to data breaches, while some 81 percent have expressed more concern about the privacy of their social data than they did last year — two of several findings of interest to online marketers contained in recently-published survey data. Social Media Today

    ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
    Direct mail and SMS messaging delivered the best return-on-investment (ROI) when it comes to the media formats that get the highest rates of direct consumer responses, while e-mail and social media are the most used, even though they rank second and fourth for ROI, according to newly-released survey data. MediaPost

    2022 January 28 Statistics Image

    TikTok Looks to Expand Content Horizons with New, Integrated ‘Stories’ Test
    TikTok has rolled out a test that folds story-format content into the primary user feed on the growing platform — on-pace to top 1.5 billion users in 2022 — in a move that could eventually offer greater reach to marketers. Social Media Today

    Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
    The U.S. advertising market’s rate of spending grew by 1.33 percent in December compared to the same month last year, with digital categories continuing to perform the best, driving ad market expansion for 10 months in a row, according to new report data. MediaPost

    Twitter Experiments with a New ‘Flocks’ Option for More Enclosed Tweet Sharing
    Twitter has begun testing a tweet audience management system called Flocks, a system in testing previously known as “Trusted Friends” that is likely to eventually bring digital marketers broader content-sharing options on the platform, Twitter has noted. Social Media Today

    Much like comedy, good B2B marketing comes down to timing
    56 percent of B2B buyers have said that they consume more types of sales and marketing content today than in 2020, with 87 percent saying they are more likely to consider a B2B vendor that has a positive brand impression — two of numerous findings of interest to B2B marketers contained in newly-released B2B buyer survey data. B2B Marketing


    2022 January 28 Marketoonist Comic Image

    A lighthearted look at the “brand experience and the metaverse” by Marketoonist Tom Fishburne — Marketoonist

    Humorous Photos of Dogs Catching Flying Treats — PetaPixel


    • Lane R. Ellis — Planning Your Marketing Budget for 2022: A Statistical Look at the Landscape — LinkedIn (client)
    • Lee Odden — How B2B Content Marketers Can Dominate in Search: Be the Best Answer — Content Marketing World Europe
    • TopRank Marketing — Top 90 Digital Marketing Agency Blogs & Websites — Feedspot
    • Lee Odden — Blogger Quotes to Motivate You to Start that Blog — EverydayPower

    Have you come across your own favorite B2B marketing news for the week? Please drop us a line in the comments below.

    Thank you for taking the time to join us for the week’s TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for another round of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.