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B2B Marketing News: New Influencer Marketing & Social Reports, LinkedIn’s B2B Engagement Study, & Google My Business Gets Messaging

Posted on Feb 19th, 2021
Written by Lane Ellis
  • Blog
  • News & Events
  • B2B Marketing News: New Influencer Marketing & Social Reports, LinkedIn’s B2B Engagement Study, & Google My Business Gets Messaging
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2021 February 12 Influencer Marketing Hub Chart

    LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic]
    LinkedIn (client) has launched a new 17-page guide offering B2B marketers tips, statistics and a variety of insight and examples surrounding the production of successful B2B creative on the Microsoft-owned platform, the firm recently announced. Social Media Today

    2021 Social Media Industry Benchmark Report
    Overall social media posting frequency has fallen, while engagement has declined on Instagram, according to newly-released report data from Rival IQ, which also found that platform-specific hashtags have seen growing success. Rival IQ

    Dentsu Finds ‘Social Good’ Branding Attitudes Index High Among Most Nations, Less So In Japan
    Brands that actively promote a variety of social good initiatives garner positive attitudes towards those brands, according to recently-released global survey data of social media users, examining how social media user attitudes differ in various nations. MediaPost

    Facebook is Reportedly Developing its Own Clubhouse Clone
    Facebook has begun development on its own incarnation of the popular new Clubhouse audio-call-based communication app, according to The New York Times, in a move that aims to bring Clubhouse’s functionality to the social media giant’s platform. Social Media Today

    What B2B Marketers Need to Know About LinkedIn [Infographic]
    45 percent of those who read articles on LinkedIn are high-level decision makers, and the social platform generates 80 percent of overall B2B social media leads — two of several statistics of interest to digital marketers contained in a new infographic focused on LinkedIn for B2B sales and marketing. MarketingProfs

    Media buying’s ‘race to the bottom’ on price may be over, finds study
    Quality purchases of advertising are more valued among marketing professionals than commodity ad buys, with 92 percent of marketing and media professionals noting that advertisers that treat media as not just a commodity buy are at an advantage, according to recently-released survey data. The Drum

    2021 February 19 Statistics Image

    State lawmakers override veto, become first in nation to tax online ads
    Maryland has imposed a tax on digital advertising, becoming the first state in the U.S. to implement such a tax, in a move that could both affect B2B marketers and be a harbinger of similar taxes from other states, and Ars Technica takes a look. Ars Technica

    Apple Tests New Search Ad, Moves To Become Safe Advertising Supplier
    Apple had begun testing digital advertisements in its app store, in the form of search ads that appear as suggested items before a search is conducted, a move that comes as part of the technology giant’s app tracking transparency policies. MediaPost

    Google My Business adds messaging to desktop interface
    Google has incorporated messaging into the Google My Buusiness desktop version, which had previously only been available via mobile. With the new communication feature rollout, businesses can chat with customers from within the standard web Google My Business interface, the search giant recently announced. Search Engine Land

    The State of Influencer Marketing 2021: Benchmark Report
    A greater number of brands have shifted their influencer marketing focus to generating tangible results, with 38.5 percent of marketing professionals saying campaigns should be gauged by resulting conversions and sales, while 32.5 percent are most interested in the engagements generated from influencer marketing campaigns — two of many insights of interest to digital marketers contained in newly-released influencer marketing report data. Influencer Marketing Hub


    2021 February 12 Marketoonist Comic

    A lighthearted look at “the status quo and resistance to change” by Marketoonist Tom Fishburne — Marketoonist

    Guy Who Summarizes Pay-Walled Articles in the Comments Nominated for Pulitzer Prize — The Hard Times


    • LinkedIn — LinkedIn Launches ‘Return to Growth’ Digital Magazine, Outlining Marketing Tips and Notes — Social Media Today
    • Lee Odden — The Juice newsletter by Jaffe AKA Jaffe Juice — Joseph Jaffe
    • Lee Odden — 2021 B2B Marketing Exchange Gears Up To Help Marketers Refresh, Renew & Remix Their Strategies For A Digital-First World — Demand Gen Report

    Have you found your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.

    Thank you for joining us for the TopRank Marketing B2B marketing news this week, and we hope that you’ll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.