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B2B Marketing News: B2B Marketers Turn To Predictive, Twitter Adds New Analytics, & More Young Marketers Are Buying Via Smartphone

Posted on Nov 26th, 2021
Written by Lane Ellis
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  • B2B Marketing News: B2B Marketers Turn To Predictive, Twitter Adds New Analytics, & More Young Marketers Are Buying Via Smartphone
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    2021 November 26 MarketingCharts Chart

    B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products
    53 percent of B2B buyers in the Gen Z demographic say they use their smartphones when researching and buying for business, and once a purchase has been made 50 percent see brand newsletters as very important — two of several insights of interest to digital marketers contained in recently-released survey data. MediaPost

    The Behaviors and Attitudes of U.S. Adults on Twitter [Pew Study]
    Some 69 percent of adult U.S. Twitter users say they utilize the platform to stay informed, with 45 percent looking to express their opinion, some of the findings contained in newly-released Pew Research Center study data examining Twitter usage. Pew Research

    Twitter Launches Updated Tweet Analytics Card, Providing More Specific Performance Insight
    Twitter has rolled out new tweet engagement metric data, including a variety of insights on profile visits, media views, new follower counts, link clicks and more, all featured in the social platform’s latest analytics update, Twitter recently announced. Social Media Today

    The Marketing Trends of 2022 [The Ultimate Guide] [HubSpot Report]
    Influencer marketing was the leading marketing specialty that marketers plan to invest in during 2022, with 46 percent of those already using influencers saying they plan to increase spending on influencer marketing next year, according to newly-released report data from HubSpot, also showing that 56 percent of marketers who invest in working with influencers work with micro-influencers who have less than 100,000 followers. HubSpot

    2021 November 26 Statistics Image

    The New Business Climate for Marketing Agencies in 2021
    A majority of agency executives have said that 2021 has provided more new business opportunities than last year, and that business from existing clients has been the most effective way for generating business — two of several statistics of interest to online marketers contained in recently-released survey data. MarketingProfs

    App Annie predicts TikTok to reach 1.5 billion active users in 2022
    Gen Z mobile app users are expected to increase their financial involvement by 160 percent through the use of financial apps such as Coinbase and Robinhood, according to newly-released forecast data from app ranking firm Ann Annie, which also predicts that 2022 will see TikTok surpassing the 1.5 billion user mark. ZDNet

    Instagram adds TikTok-like Text-to-Speech and Voice Effects tools to Reels
    Facebook-owned Instagram has brought greater accessibility features to its Reels short-form vertical video format, with the roll-out of new text-to-speech and vocal effect tools, giving marketers additional options for reaching broader audiences with the format, Instagram recently announced. TechCrunch

    Brands Say They’ve Recovered From The Pandemic, But Risks Persist, Experian Reports
    74 percent of brands have incorporated artificial intelligence (AI) tools, a five percent jump from 2020, and 59 percent of organizations have mostly or completely weathered the pandemic storm, according to recently-released survey data of interest to digital marketers. MediaPost

    2021 TopRank Marketing B2B Influencer Marketing Survey Image

    Consumers Increase Their Video Use While Email Is Flat: Study
    60 percent of consumers worldwide have said that they are utilizing more video chatting to communicate with businesses in 2021 than they did last year, while some 47 percent have increased their use of digital communication formats for engaging with organizations, according to newly-released survey data. MediaPost

    How Are B2B Marketers Going About Building ABM Target Account Lists?
    When it comes to how B2B marketers plan to grow their account-based-marketing (ABM) account lists, a leading 52 percent said that predictive data will be tops, followed by technographic, behavioral, and intent-signal data, while sales team-selected and firmographic data top the list of types currently in-use, according to recently-released survey data. MarketingCharts


    2021 November 26 Marketoonist Comic Image

    A lighthearted look at the “black friday & holiday shopping” by Marketoonist Tom Fishburne — Marketoonist

    Instagram asks suspected bots to verify themselves with video selfies — The Verge


    • Lee Odden — 5 Questions 4: Understanding influencer marketing and why it’s important for B2B companies with Lee Odden — Demandbase
    • LEX Markets — A Harlem office building heads to an IPO — Crain’s New York
    • Lee Odden — Membership Update Fall 2021 [Digital Marketing Institute] — Digital Marketing Institute

    Have you recently found your own top B2B marketing news from the past week? Please drop us a line in the comments below.

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