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B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows

Posted on Dec 3rd, 2021
Written by Lane Ellis
  • Blog
  • News & Events
  • B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows
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    2021 December 3 HubSpot Chart

    B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
    Some 73 percent of B2B marketing executives are currently using an agency partner in their account-based-marketing (ABM) strategy, or are planning to use one, while 91 percent have said that they use email for ABM campaign delivery — two of several statistics of interest to digital marketers contained in recently-released survey data. MarketingCharts

    Google Drops The Deadline For Mobile-First Indexing
    Google has shifted to an open timeline for websites to implement the search giant’s mobile-first initiative, replacing a former deadline that had been moved up since this March, allowing site owners additional time to thoroughly apply the mobile-first structure, Google recently announced. Search Engine Roundtable

    U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
    While still expanding, the U.S. advertising market’s rate of growth has slowed, with digital categories performing the best, while overall expansion has continued for seven consecutive months, according to newly-released index report data. MediaPost

    Google November 2021 Core Update Is Live – What We Are Seeing Now
    Following a recent rollout of Google’s latest batch of search changes with its November 2021 Core Update, webmasters have begun sharing initial impressions of some of the new search-related changes, and how they are likely to affect B2B marketers. Search Engine Roundtable

    Most Brands Say They Have A Distinct Voice, but Struggle to Keep it Interesting and Engaging
    64 percent of senior marketers say they have had to rethink their brand language in the face of world events over the past year, while an increasing number of marketers are saying that they view brand voice as an important factor in their efforts, according to recently-released survey data of interest to online marketers. MarketingCharts

    Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights
    Google has added new features to its Google Ads Insights tools, with a recent update bringing demand forecast data that aims to give marketers using Google Ads additional industry trend and other data, the search giant recently announced. Social Media Today

    2021 December 3 Statistics Image

    LinkedIn Adds Live Video & Newsletters To Creator Mode
    LinkedIn (client) has begun rolling out new features for content creators on the professional social platform, including additional newsletter and live video features as a part of its latest Creator Mode update, LinkedIn recently announced. Search Engine Journal

    Cannes Lions announces updates to the 2022 Awards
    The Cannes Lions International Festival of Creativity has added a new B2B-focused award to its selection of available marketing honors, developed in conjunction with The B2B Institute, offering B2B marketers a new opportunity to showcase award-winning marketing efforts, Cannes Lions recently announced. Cannes Lions

    Reddit is shutting down Dubsmash and integrating video tools into its own app
    Social news aggregator and discussion platform Reddit has shuttered Dubsmash, the short-form video platform it acquired in 2020, and has added much of its functionality to Reddit’s own video creation tool feature set, including voice-overs, multiple format orientation support, and other features, the firm announced recently. TechCrunch

    The HubSpot Blog’s 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers
    HubSpot has named influencer marketing a top industry trend for 2022, with a leading 34 percent of marketers having said that their company leverages the practice, while 33 percent said mobile-friendly site design was a top trend, followed by short-form video content, virtual events, and experiential marketing, according to newly-released survey data of interest to digital marketers. HubSpot


    2021 December 3 Marketoonist Comic Image

    A lighthearted look at the “spam, spam, spam” by Marketoonist Tom Fishburne — Marketoonist

    Constructive Capitalism [Dr. Bronner’s Unusual Marketing] — ANA


    • Joshua Nite — What’s Trending: ‘Tis the Season for Predictions — LinkedIn (client)
    • Lee Odden — Content Marketing World 2021 Roundup: How Content Marketing Has Changed —

    Have you come across your own favorite B2B marketing news this week? Please drop us a line in the comments below.

    Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.