
View outside the front window of TopRank’s office.
It’s not looking good here in Minnesota – lots and lots of snow coming down. I had everyone leave the office early today because all of the schools were closing and the roads are pretty bad.

My rear wheel drive 300c is no match for icy roads topped with a few inches of fresh snow. We’ll see if the six bags of softner salt I put in the trunk this morning do the trick or not to get out of here. 🙂
About the author
Lee Odden is CEO of TopRank Marketing, a B2B marketing agency trusted by some of the top business brands in the world to deliver full funnel impact with the Best Answer Marketing system. Lee has presented at hundreds of marketing conferences globally while being recognized for his expertise in the Wall Street Journal, The Economist and Forbes. He is author of the book Optimize, has published over 1.5 million words on the B2B Marketing Blog and is host of the Beyond B2B marketing podcast. Lee is on a mission to help B2B companies elevate their marketing to become Best Answer Brands.