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Brian Clark on Content Marketing with Blogs

Posted on Aug 30th, 2010
Written by Lee Odden
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    Brian Clark CopybloggerOpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones.

    Watch as Brian talks about the importance of planning content and understanding its purpose in order to be effective with blog copywriting. He also mentioned that traditional media is still doing some things right and we new media types would do well to identify what those things are and use that insight for our own publishing and content marketing efforts.

    I think Brian’s presentation on content planning and editorial was a perfect setup to the marketing of content presentation that I gave afterwards, but of course I’m biased.  Of course you can find a cornucopia of copy writing and content marketing advice at Copyblogger.

    My next and last post from will include a summary of my presentation along with the actual PPT deck embedded within the post.